Get Tomorrow 2022 – Notes for Growth

He helps Mintel’s clients to apply trends strategically, examining future market opportunities around issues as diverse, urbanization, renewable energy and the world’s ageing population. He is passionate about being a trends commentator whether through publishing thought leadership pieces, building brand strategy, making conference or exploring new consumer research projects. Richard is the author of Mintel’s annual Sustainability Barometer survey and oversees Mintel’s sustainability research.  

As a seasoned branding and sustainability professional of more than 18 years’ standing, he’s advised Fortune 500 companies, small start-ups, governments, agencies, and non-profits. He’s the founder of the global Goodvertising movement that’s inspired a shift for the better in advertising. He’s also the author of two books: ‘Goodvertising’ (Thames & Hudson 2012) and ‘The Hero Trap’ (2020) 

Thomas is an internationally recognised keynote speaker who has appeared in more than 70 countries at events like TEDx, SXSW, D&AD & Sustainable Brands; and is a columnist for the Guardian, Adweek, The Drum and several other publications, as well as regularly judging at international award shows such as Cannes Lions and D&AD. Thomas Kolster is a man on a mission — one of the early pioneers in the do-good space, coining the term ”Goodvertising” to describe the changing impact-advertising landscape that’s become a movement in itself. 

Ensimmäisen uransa Hietalahti teki copywriterina luoden mainoksia vauvanruuasta rynnäkkökivääreihin. Hän työskenteli useissa helsinkiläisissä mainostoimistoissa kuten SEK & Grey ja hasan & partners ja oli mukana perustamassa Mainostoimisto Kingiä. Alkoholin kutsu äityi 2010-luvulle tultua liian voimakkaaksi, joten Hietalahti jätti turvallisen mainosmaailman ja perusti yhtiökumppaninsa Jouko Launeen kanssa Ron de Jeremy -rommin.

Palkintoja niittänyttä rommia myytiin 30 maassa kunnes  p**** iski tuulettimeen. Kaverusten uusi rommibrändi, Hell or High Water Rum, perustuukin yrittäjien peräänantamattomuuteen ja kymmenen vuoden kokemukseen pään hakkaamisesta seinään. Hell or High Water -rommin slogan kiteyttää matkan sanoihin "Rough Journey makes a smooth rum." Kokemuksistaan Hietalahti on kirjoittanut kesällä 2022 ilmestyneen kirjan "Maisteluni – romminmakuinen tarina yrittäjyydestä". 

Hietalahti on myös perustanut Tom of Finland Organic Vodkan ja kehittänyt St. Christopher, Ron Conquistador ja Origenes -rommit. Hän on ikuinen optimisti, joka uskoo, että asioilla on taipumus järjestyä. 

After 7 years in London and New York, she moved back to Norway and have since been making award winning work at Try Oslo – with her latest achievement being a gold lion at Cannes this year for the campaign The Trash Collection 2021 for IKEA. 

The projects he has worked on have won several awards for creativity and effectiveness locally and internationally, including 4 Euro Effie Awards. Last year he received an award for “Marketer of the year” in Slovakia.