Get Tomorrow Campus
Get Tomorrow tarjoaa tänä vuonna korkeampia jatko-opintoja jo meritoituneille markkinoinnin päättäjille, jotka kaipaavat uusia näkemyksiä, inspiraatiota sekä vertaistukea.
Vuosikurssille mahtuu mukaan 400 opiskelijaa, jotka kutsutaan mukaan henkilökohtaisesti. Get Tomorrow Campuksen rehtorina toimii Tuomas Airisto ja markkinoinnin koulutusohjelmasta vastaa dekaani Christoffer Strandberg.
Yhteistyössä
Koulutus-
ohjelma
Vuoden 2024 jatko-opintojen aiheena on markkinoinnin tuloksellisuus.
Kertauskurssi
The Anatomy of Effectiveness: Three Building Blocks
This opening session will highlight three key building blocks of marketing effectiveness: brand building, creativity and media strategy. The session will encourage a reset to focus on what matters and challenge existing thinking with evidence that inspires action.
Paul Stringer, Managing Editor, Research and Insights, WARC
Mediastrategian opintokokonaisuus
It's the End of Brand vs. Activation As We Know It
And we will all be fine! It's not that Binet and Field's seminal work is wrong, it's just that there's a 3rd thing now, because as well as brand and activation, media plans have to include ads that exist just to help people who are already on their way find you online. In this talk, economist Dr Grace Kite unpacks the new budget allocation decision and the changes in thinking and measurement that are needed to navigate it well.
Dr. Grace Kite, Economist and Founder, Magic Numbers
Luovuuden opintokokonaisuus
The power to move – creativity cases that transform business performance
At NORD DDB, we have always believed that creativity is the most powerful force in business. Emotions, feelings and associations are the main things that drive most human behavior and consumer choices. NORD DDB unlocks the power of human emotion to make millions of different people change how they behave, feel, transact, with results that shift the bottom line and transform business performance for our clients. Andreas Dahlqvist and Jens Welin will share recent NORD DDB cases that demonstrates creative effectiveness.
Andreas Dahlqvist, CEO and Chief Creative Office
Jens Welin, Senior Client Director and Global Media Strategist, NORD DDB
Brändin opintokokonaisuus
Understanding Branding by Breaking the 4th Wall and Playing it Cool
Understanding branding requires book-wise street-smart human understanding if you want to create culturally relevant inimitable brands that resonate in a world of growing intersectionality and connectivity. Prof Wilson’s talk will be a deep dive dose of edutainment: tackling pain points, key success factors, food for thought, and future trends – all with high energy positive vibes, and a drop of humor.
Prof. Jonathan A.J. Wilson PhD DLitt, Regent’s University London, Dragonfly Black
Get Tomorrow Campuksen kansainväliset huippuosaajat
Paul Stringer
Managing Editor, Research and Insights, WARC
Paul Stringer joined WARC – the home of marketing effectiveness – to lead the research arm and report on the major trends impacting the marketing industry.
Dr. Grace Kite
Founder of Magic Numbers and Magic Works
Grace is a business economist who’s worked on hundreds of econometrics/MMM projects, learning about how to get growth in different categories, and coaching marketing people on how to put their numbers to good use and tell stories that enable change.
Prof. Jonathan A.J. Wilson PhD DLitt
Regent’s University London, Dragonfly Black
Prof. Jonathan A.J. Wilson is an award-winning London-based practitioner and academic with two doctorates – specialising in what he calls the ABCDs of business and culture: Advertising, Branding, Communication, and Digital.
Andreas Dahlqvist
CEO and Chief Creative Officer, NORD DDB
Andreas founded DDB Stockholm in the early 2000’s. After a tenure of seven years in New York as Creative Director for McCann and Grey, he returned to Stockholm in 2017.
Jens Welin
Senior Client Director and Global Media Strategist, NORD DDB
Jens has been working at NORD DDB since 2017. He leads clients such as McDonald’s, Swedish Armed Forces, Rusta, and Nordea.