Digital Material Instructions
Most Common Ad Formats and Kilobyte Limits
Ad Format |
Width x Height |
Kilobyte Limit of Image Material |
---|---|---|
620 x 891 px |
300 kB |
|
980 x 400 px + 300 x 300 or 600 x 600 px |
300 kB |
|
300 x 600 px |
300 kB |
|
600 x 500 px |
300 kB |
|
|
|
|
1600x1200 px + 980 x 400 px |
300 kB |
|
1600 x 1200 px / 250 |
300 kB |
|
1600 x 1200 px / 400 |
300 kB |
|
800 x 600 px + 980 x 400 px |
300 kB |
|
|
|
|
718 x 841 px (desktop & mobile) |
300 kB |
|
620 x 891 px |
300 kB |
|
600 x 500 px |
300 kB |
|
|
|
|
Multichannel HS Digital frontpage |
718 x 841 px (desktop & mobile) |
300 kB |
620 x 891 px |
300 kB |
|
600 x 500 px |
300 kB |
The kilobyte limits are unconditional and unfortunately, we cannot bend them. Kilobyte limits cannot be avoided by using loaders or a third-party tag. The kilobyte limit can only be exceeded by the user’s activation, e.g. a mouseover or a click.
Display Cross-Screen Ad Formats
Rich Media materials
Swipe Ads
HTML5 Ad Instructions
Inner Page Advertising in Digital Editions
Wallpaper Material Instructions
Performance-Based Advertising
Material Delivery
Campaign starts at |
Digi formats, Video, CPC, Supla, |
Interactive videos, |
HS multichannel formats |
---|---|---|---|
Monday |
Thursday at 12.00 pm |
Monday, a week before |
Friday at 12.00 pm |
Tuesday |
Friday at 12.00 pm |
Tuesday, a week before |
Monday at 12.00 pm |
Wednesday |
Monday at 12.00 pm |
Wednesday, a week before |
Tuesday at 12.00 pm |
Thursday |
Tuesday at 12.00 pm |
Thursday, a week before |
Wednesday at 12.00 pm |
Friday |
Wednesday at 12.00 pm |
Friday, a week before |
Thursday at 12.00 pm |
Saturday |
Thursday at 12.00 pm |
Monday at 12.00 pm |
Friday at 12.00 pm |
Sunday |
Thursday at 12.00 pm |
Tuesday at 12.00 pm |
Friday at 12.00 pm |
Display, Mobile, and Tablet
-
Material delivery 2 business days before the campaign launch: GIF, JPG, PNG, HTML5 display ads, third party tag materials, and tablet and mobile materials
-
Material delivery 5 business days before the campaign launch: special advertising formats and materials for rich media formats in mobile
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For material delivery, you will receive an upload link. See the instructions for material delivery.
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If you have questions about the materials or material delivery, please be in contact: digitrafiikki@sanoma.com
Tips for Ad Layout – Consider Your Message
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Use text sparingly – come up with a clear message.
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Use a font size that is large enough and easily readable.
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Choose images according to the display format (a car pictured from the side is more suitable for a horizontal panorama than a vertical tower).
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Remember the copyright of images – you must have permission to publish an image.
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Do not include too many elements in a display ad. Think about what catches the eye in the display ad. A monotonous ad is easily ignored.
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Avoid too many details and the use of images with tones. They increase the file size or correspondingly weaken the quality when the file size is reduced to the permitted kilobyte size.
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Use thin typefaces and lines sparingly – they may not be clearly visible.
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The banner must be easily recognizable as an advertisement
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The identity of the advertiser must be clearly recognizable from the banner
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The banner can not look like a native advertisement. Characteristic for native type advertisement is that it includes: headline, lead paragraph, prompts like “Read more” etc.
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The media reserves the right to request changes to the product if deemed necessary.