Performance-based Display Advertising
In performance-based advertising, you only pay for actual clicks. The cost per click depends on the performance of the campaign, and each ad format has its own base price. Performance-based advertising is often the most cost-effective way to drive traffic to your website.
We provide a wide range of solutions for effective performance-based advertising.
Browse our solutions.
Social Display
Social Display is an impressive, effective tactical ad format when you want to drive traffic to your website, generate conversions or improve the reach of your Facebook advertising. Social Display can be either a link ad or a CTA ad with CPC pricing. The ad can consist of a video or an image.
See the different variations of the Social Display format below.
CTA Activation and Link Ad
What?
- A tactical in-article ad format that redirects the reader easily to the desired product or service.
- You can choose from several different CTA options or leave the CTA box out.
Where?
- Sanoma RON, except HS.fi
Please note the following in production:
- If you are aiming for a high-converting ad, we recommend that you use the CTA box.
- You can choose from several different options, such as “Get yours now”, “Call now”, “Contact us”, “Buy now”.
- The aspect ratio must be 1.91:1 or 1:1 and the image must be in .jpg format.
Video Ad
What?
- An in-article video format that redirects the reader easily to the desired product or service.
- You can use a Facebook video or the video material of your choice in the video ad.
Where?
- Sanoma RON, except HS.fi
Please note the following in production:
- You can use a vertical (4:5), horizontal (16:9) or square (1:1) aspect ratio.
- The video must be in .mp4 format.
- You can use a max. 30 s spot – we recommend shorter videos.
- The video is muted by default and plays automatically when it appears on the user's screen.
- The video is paused when it is not visible to the user.
Carousel Ad
What?
- Large in-article ad format with 2–5 images that can be scrolled using arrows or a finger on mobile devices.
Where?
- Sanoma RON, except HS.fi
Please note the following in production:
- You can choose 2–5 images to include in the ad and your own calls to action. You can also redirect readers to different landing pages depending on the image they click.
- All carousel images must always have the same aspect ratio. We recommend the square, 1:1 aspect ratio.
Product Ad
What?
- Easy, low-threshold tactical ad solution that redirects to a product or order page.
- The ad consists of an image, a headline, a product description and a CTA button with editable text.
Where?
- The ad is displayed on the front page and article pages of the IS.fi and Lifestyle websites.
Sanoma RON CPC Package
What?
- Performance-based solution with the lowest cost-per-click. Sanoma RON CPC Package is a good choice when the volume of traffic is your most important indicator.
Where?
- The campaign can be untargeted or targeted to a relevant target group.
- Since you only pay for clicks, we recommend that you consider whether the campaign needs targeting.
Performance-based Native Ad
What?
- A performance-based native is a click-priced ad running on Sanoma's network. The ad directs to the advertiser's own pages or other native content.
- The native ad is clearly labeled as an advertisement, distinguishing it from journalistic content, but still merging it into the general coverage of the media.
Where?
- The tactical native ad appears through the front pages and article pages of Sanoma's network, and visibility is achieved on desktop, mobile and tablet.
Better Results with Dynamic Advertising – Performance-based Included
Better Results with Dynamic Advertising – Performance-based Included
Higher-quality Traffic
By showing consumers products they are interested in, we can drive visitors who are more likely to buy to the website.
Ad Creatives Automatically
Dynamic ads are built from a product feed, so the ad can display thousands of products that are in stock and have prices that are always up-to-date.
Continuous Activities Made Easier
Campaign management becomes easier, material costs are lower and targeting helps build communicative content that lives with the seasons.
Performance-based Dynamic Advertising Solutions
Traffic Redirection Solutions
The goal is to redirect new, potential buyers to the website. The campaign can consist of thousands of ad variations that can be targeted on a product category or product level.
All of Sanoma's target groups are available: targeting by interest, purchase intent, demographics, phase of life or location (municipality or province). In addition, the context, i.e. the article in which the ad is displayed on the Sanoma website, can be utilized in targeting.
See a list of pre-made contexts for dynamic advertising
Advertising can also be optimized based on clicks or socio-economic status to achieve higher performance.
Terms: A performance-based traffic redirection campaign is possible only in online marketplaces where the product in question can be purchased directly. The solution is meant for continuous activities, so the minimum campaign period is one month.
Dynamic Retargeting Solutions
The aim of dynamic retargeting is to convert visitors into buyers in cases where a visitor has viewed a specific product in the advertiser’s online marketplace. Purchase decisions are not often made immediately, but the visitor needs to be reminded of the product they have viewed. Dynamic retargeting is the best way to do this, because the specific product that the visitor is interested in can be displayed in the ad.
Ad formats that can show multiple products at once can also display other products in the same product category, for example.
Terms: Dynamic retargeting is possible only in online marketplaces where the product in question can be purchased directly. The solution is meant for continuous activities, so the minimum campaign period is one month.
Targeting Performance-based Display Advertising
Sanoma RON CPC Package, Product Ad and Social Display
Targeting options are divided into two categories: interest target groups and other target groups. In the interest target groups, you can choose only one defining targeting option at a time, in addition to which you can choose one targeting option from the other target groups. It is also possible to only choose one targeting option from the other target groups.
If you wish, you can choose multiple targeting options using the condition “or”, for example, “Business and Investing” OR “Education”, in which case those belonging to both target groups will see the ad.
| Interest Target Groups |
|---|
|
Wellness and Fitness |
|
Culture & Events |
|
Food and Beverages |
|
Sports |
| Science and Technology |
|
Business and Investing |
|
Education |
|
Gaming and Esports |
| Outdoors |
|
Travel |
|
Entertainment and Celebrities |
| Families and Relationships |
|
Hobbies and Activities |
|
Pets |
| Cars and Motorcycles |
|
Medical Health |
|
Consumer Electronics |
| Fashion and Beauty |
|
Home, Gardening and Cottage |
|
Shopping |
|
Gambling |
| TV, Movies |
|
News and Society |
| Other Target Groups |
|---|
|
Device Targeting (mobiili / desktop) |
|
Geo (provinces, biggest cities) |
|
Gender |
| Operating System (only in Social Media Highlight) |