HS metro

HS Metro

Reach the urban population through the most read urban paper in Finland. Advertising in HS Metro reaches active city dwellers who are interested in a wide range of topics in life. HS Metro condenses the daily news and topics into an interesting package. The paper is distributed on weekday mornings in the Helsinki Metropolitan Area and the local areas of Uusimaa. On Thursdays and Fridays, a total of 160 000 copies of HS Metro are also delivered to households without a subscription of Helsingin Sanomat. Advertising in HS Metro brings a significant number of additional impressions to your campaigns. Together with Helsingin Sanomat, it forms the print media with the highest reach in the Helsinki Metropolitan Area where regional targeting is also possible.


Yritysasiakkaat puh. 010 80 80 85 *)
Mainos- ja mediatoimistot puh. 010 80 80 95 *)
*) 0,0840 eur/min, sis. alv 24 %
Avoinna arkisin klo. 8.00- 16.00

Target group

Women & Men
Higher education
City dweller
15-29 years





Pre-made ads

Publication day Bookings Material deadlines
Monday Fri 9 am Fri 12 noon
Tuesday Mon 9 am Mon12 noon
Wednesday Tue 9 am Tue12 noon
Thursday Wed 9 am Wed12 noon
Friday Thu 9 am Thu12 noon

Ads to be Prepared

Publication day Bookings and materials
Monday  Thu  9 am
Tuesday Fri 9 am
Wednesday Mon 9 am
Thursday Tue 9 am
Friday Wed9 am


HS Metro is published on Mondays and Fridays in 2019

HS Metro is published on Mondays and Fridays in 2019 except on the following days

Mon 7.1. Day after Epiphany
Fri 19.4. Good Friday
Mon 22.4. Easter Monday
Fri 31.5. Day after Ascension Day
Fri 21.6. Midsummer Eve
Fri 6.12. Independence day
HS Metro wkd  is published on every Friday in 2019 except on the following days
Fri 19.4. Good Friday
Fri 31.5. Day after Ascension Day
Fri 21.6. Midsummer Eve