IS

Ilta-Sanomat

When you want to reach Finns quickly and efficiently

Ilta-Sanomat is the market leader in afternoon tabloids and it reaches 70% of all tabloid readers in Finland. The tabloid is mainly read to pass the time at home and is frequently also bought to read during journeys. Ilta-Sanomat is not just an afternoon tabloid, but a multichannel digital service with content that entertains round the clock.

See also

Reach

Readers: 387 000 / day
Source: National Readership Survey KMT 2019 / KANTAR TNS

Contact

Customer Service
Corporate customers tel. +358 10 80 80 85 *)
Advertising and media agencies tel. +358 10 80 80 95 *)
*) 0,0840 eur/min, incl. VAT 24%
Available weekdays 8.00 am –16.00 pm

Target group

National
Women & Men
Over 40 year

Interest

Wellbeing
Travelling
Food & cooking

Rates

Liittyvät tuotteet

Schedules

Pre-made ads

Publication Day Bookings and Materials to be Prepared Deadline for Materials
Monday Thu 3 pm Fri 12 noon
Tuesday Fri 3 pm Mon 12 noon
Wednesday Mon 3 pm Tue 12 noon
Thursday Tue 3 pm Wed 12 noon
Friday Wed 3 pm Thu 12 noon
Saturday Thu 3 pm Fri 12 noon

Publication

Special Issues and Issues Marking Special Occasions 2019 Published Bookings Materials Increase in Sales Increase in Rate
Special Maundy Thursday issue Thu 18.4. 12.4. 16.4. 30% 20%
Special Easter issue Sat 20.4. 15.4. 17.4. 25% 20%
Special May Day issue Tue 30.4. 22.4. 25.4. 20% 20%
Special Ascension Day issue Wed 29.5. 23.5. 27.5. 20% 20%
Matriculation issue*)       20 % 20 %
Special Midsummer issue Thu 20.6. 10.6. 13.6. 100% 50%
Special All Saints' Day issue Fri 1.11. 28.10. 30.10. 50% 20%
Special Independence Day issue Thu 5.12. 27.11. 29.11. 50% 20%
Special Presidential Independence Day reception issue Sat 7.12. 29.11. 3.12. 30% 30%
Special Christmas issue Mon 23.12. 16.12. 18.12. 100% 50%
Special New Year's issue Tue 31.12. 20.12. 27.12. 50% 20%

Bookings by 3 pm and materials by 12 noon. In case of ads to be prepared, the above-mentioned schedule becomes one day earlier.
*) To be announced later at media.sanoma.fi

Publishing exeptions

Ilta-Sanomat is published from Monday to Saturday with the exception of the following.  
New Year's Day Tue 1.1.
Good Friday Fri 19.4.
Easter Monday Mon 22.4.
May Day Wed 1.5.
Ascension Day Thu 30.5.
Midsummer Eve Fri 21.6.
Midsummer Day Sat 22.6.
All Saints' Day Sat 2.11.
Independence Day Fri 6.12.
Christmas Eve Tue 24.12.
Christmas Day Wed 25.12.
Boxing Day Thu 26.12.

 

Increases in rates
Weekend increase 10%
Special issues increase 20-50%

Ad Sizes

1/1 sivu 6 x 365 mm
Ilta-Sanomat 1/1 page
6 x 365 mm
2/1 sivu 12 x 365 mm
Ilta-Sanomat 2/1 page
12 x 365 mm
12 x 100 mm  528 x 100 mm
12 x 100 mm
528 x 100 mm
6 x 180 mm 254 x 180 mm
6 x 180 mm
254 x 180 mm
6 x 100 mm 254 x 100 mm
6 x 100 mm
254 x 100 mm
6 x 100 mm 254 x 80 mm
6 x 80 mm
254 x 80 mm
125 x 365 mm
3 x 365 mm
125 x 365 mm
82 x 365 mm
2 x 365 mm
82 x 365 mm
Helsingin Sanomat 3 x 180 mm
3 x 180 mm

Column sizes

Columns Width
1 39 mm
2 82 mm
3 125 mm
4 168 mm
5 211 mm
6 254 mm
12 528 mm

Material Instructions