IS

Ilta-Sanomat

When you want to reach Finns quickly and efficiently

Ilta-Sanomat is the market leader in afternoon tabloids. Advertising in Ilta-Sanomat reaches 424 000 readers per day. The tabloid is mainly read to pass the time at home and is frequently also bought to read during journeys. Ilta-Sanomat is not just an afternoon tabloid, but a multichannel digital service with content that entertains round the clock.

Ilta-Sanomat reaches almost one million Finns around the country already with five repetitions. Ilta-Sanomat is ideal for e.g. brand building and launches - whenever you have something interesting to share and you want to reach a wide Finnish audience.

Reach

Readers: 303 000 / day
Source: National Readership Survey KMT 2018 / KANTAR TNS

Contact

Asiakaspalvelu
Yritysasiakkaat puh. 010 80 80 85 *)
Mainos- ja mediatoimistot puh. 010 80 80 95 *)
*) 0,0840 eur/min, sis. alv 24 %
Avoinna arkisin klo 8.00–16.00

Target group

National
Women & Men
Over 40 year

Interest

Wellbeing
Travelling
Food & cooking

Rates

Schedules

Pre-made ads

Publication Day Bookings and Materials to be Prepared Deadline for Materials
Monday Thu 3 pm Fri 12 noon
Tuesday Fri 3 pm Mon 12 noon
Wednesday Mon 3 pm Tue 12 noon
Thursday Tue 3 pm Wed 12 noon
Friday Wed 3 pm Thu 12 noon
Saturday Thu 3 pm Fri 12 noon

Publishing exeptions

Ilta-Sanomat is published from Monday to Saturday with the exception of the following.  
New Year's Day Mon 1.1.2019
Epiphany Sat 6.1.
Good Friday Fri 30.3.
Easter Monday Mon 2.4.
May Day Tue 1.5.
Ascension Day Thu 10.5.
Midsummer Eve Fri 22.6.
Midsummer Day Sat 23.6.
All Saints' Day Sat 3.11.
Independence Day Thu 6.12.
Christmas Eve Mon 24.12.
Christmas Day Tue 25.12.
Boxing Day Wed 26.12.

Publication

Special Issues and Issues Marking Special Occasions 2018 Published Bookings Materials Increase in Sales Increase in Rate
Special Epiphany issue Fri 5.1 Wed 27.12. Fri 29.12. 25% 20%
Special Maundy Thursday issue Thu 29.3. Fri 23.3. Tue 27.3. 30% 20%
Special Easter issue Sat 31.3. Mon 26.3. Wed 28.3. 25% 20%
Special May Day issue Sat 30.4. Mon 23.4. Thu 26.4. 25% 20%
Special Ascension Day issue Wed 9.5. Thu 3.5. Mon 7.5. 20% 20%
Matriculation issue*       20 % 20 %
* To be announced later at media.sanoma.fi          
Special Midsummer issue Thu 21.6. Fri 15.6. Tue 19.6. 100% 50%
Special All Saints' Day issue Fri 2.11. Mon 29.10. Wed 31.10. 50% 20%
Special Independence Day issue Tue 5.12. Tue 28.11. Thu 30.11. 50% 20%
  Fri 7.12. Thu 29.11. Mon 3.12. 30% 30%
Special Christmas issue Sat 22.12. Mon 17.12. Wed 19.12. 100% 20%
Special New Year's issue Mon 31.12. Fri 21.12. Wed 27.12. 50% 20%

Ad Sizes

1/1 sivu 6 x 365 mm
Ilta-Sanomat 1/1 page
2/1 sivu 12 x 365 mm
Ilta-Sanomat 2/1 page
12 x 100 mm  528 x 100 mm
Ilta-Sanomat 528 x 100 mm
528 x 100 mm
6 x 180 mm 254 x 180 mm
Ilta-Sanomat 254 x 180 mm
254 x 180 mm
6 x 100 mm 254 x 100 mm
Ilta-Sanomat 254 x 100 mm
254 x 100 mm
6 x 100 mm 254 x 80 mm
Ilta-Sanomat 254 x 80 mm
254 x 80 mm
125 x 365 mm
Ilta-Sanomat 125 x 365 mm
125 x 365 mm
82 x 365 mm
Ilta-Sanomat 82 x 365 mm
82 x 365 mm
Helsingin Sanomat 3 x 180 mm
3 x 180 mm

Column sizes

Columns Width
1 39 mm
2 82 mm
3 125 mm
4 168 mm
5 211 mm
6 254 mm
12 528 mm

Material Instructions