Print Material Instructions

Newspapers

Helsingin SanomatHS Metro and Ilta-Sanomat

Information concerning HS and IS magazine products can be found in the Magazines section.

Pre-Made Materials

Pre-made materials are PDF files that include all of the elements belonging to the ad: texts, images, graphics and fonts. In newspaper products, the area of the PDF must be the same as the ad size. Pre-made materials are not edited in the paper, but they are published as they are. Materials in all other formats require preparation.

PDF materials are delivered via the material link, the material deliverer stated in the ad booking will receive a link in his/her e-mail.

You may request for a link from  aineistopalvelut@sanoma.com or by calling +358 9 122 4544.

Technical Specifications for Materials

Images

The optimum image resolution is 200 dpi, minimum 150 dpi when the image is 1:1 in DTP software.

The colour values of images must be configured as process colours (CMYK).

SanomaNewspaperIFRA26.icc profile is used in CMYK conversion.

Use the Relative Colorimetric Intent with Black Point Compensation. Download the profile:  

In the newspaper, the dot gain of midtones in images is approximately 26% so midtones should be lightened significantly, especially in terms of black colour.

Colours

Use colours that are as pure as possible in the newspaper. Max. 2 of the coloured inks (CMY) and black, if necessary. The third coloured ink adds a dirty component to the image, which is why it is better to use black as well as a neutral grey to add depth to the colour. The total amount of over-printed colours may not exceed 220%. 

Text

Avoid inverted text over a background or a colour image printed using multiple colours-> the minimum font size is 12.

Place inverted text on a monochrome background.

Try to use only black in the body text. If the text is coloured, use a minimum font size of 12 and max. 2 coloured inks (CMY).

Use DTP software for creating the texts, not an image editor. 

PDF   

Export the PDF file from the DTP software.

For instance, in Adobe InDesign, use the Sanomapaino_2018 .joboptions configuration file, which you can download below: 

Do not include ICC profiles in the PDF file. 

Software to use: Illustrator, InDesign, PhotoShop.

HS Front Page

A HS front page ad may not have a working EAN code. The bar code may cause accidental purchases at shop checkouts. Sanoma Media Finland Oy does not filter out bar codes in materials.

Material Prepared by the Material Services

You may allow Sanoma Media Finland's Material Services to create your ad from brainstorming to production.

All materials in document format require preparation. If necessary, Material Services will produce the ads according to a manuscript provided by the advertiser.  

Ad texts are to be delivered in MS Word, TXT or RTF format. In addition to the ad text, the layout and the originals of the images and logos to be used in the ad are required.

Visual elements should be delivered in EPS, TIFF or JPG format or as reflection or slide originals.

The material for an ad that requires preparation is delivered via the material link. The material deliverer given in the ad booking will receive a link in his/her e-mail so that all of the files can be uploaded at the same time.
    
Prior to publication, you may receive an e-mail with the proof of the prepared ad to check, if this has been agreed upon when booking the ad and if the material has been delivered according to the schedule.  

Ad preparation is subject to a separate charge.

Ad preparation prices

Newspapers Inserts

Customer inserts distributed between Sanoma Media Finland's newspapers may be pre-made elsewhere or printed in Sanoma's own printing presses.

An insert type not printed in Sanomapaino must be pre-approved by the magazine's Product Manager / Sanomapaino. Advertorial inserts must display the word MAINOSLIITE ("ad insert") on each page.

Inserts Printed by Sanomapaino

The most common insert formats used in newspaper products are tabloid and broadsheet. In addition, the product may be cropped to multiple different sizes.

Material Information >

Printing techniques 

Products may be printed using the coldset and heatset technique as well as a combination of the two, hybrid.
Newspaper products typically use coldset printing. Uncoated newsprint and the fast coldset technique provide a cost-effective way to produce the most highly targeted products in terms of their print run and large mass publications.
Heatset (coated paper) is a form of offset printing where the ink is dried using hot air in a dryer, or "oven". Heatset products differ from traditional newspapers in terms of their glossy, magazine-like paper.

Insert enclosure 

Due to modern finishing, the product can be varied in many different ways. For instance, an insert distributed between a daily newspaper is a handy, cost-effective way to reach the residents in a particular area.
Inserts are enclosed during mailing so the insert can be produced simultaneously with the main product or printed separately. Insert enclosure can also be divided into sections so that only the newspapers distributed to a particular area include an insert. This allows the advertiser to target messages even to a small regional target group.

Instructions for Insert Enclosure >

Finishing 

Finishing refers to the stage after printing during which the product may be personified. During finishing, an address may be added to the newspaper or the insert, it may be trimmed to make it smaller or it may be packed in a suitable bundle size for delivery.

Papers

The available papers are the best options for the printing press, a combination of a competitive price, sufficient opacity and low area density. We also offer so-called improved paper quality where the paper is lighter than standard. It is also possible to use fully white paper, which is 70 g 103 light. Our papers are primarily traditional printing papers containing a mixture of mechanical pulp. Recycled pulp is included in some types of paper.

All of the newsprint that we use contains at least 80% certified fibre, often even more. Certified fibre is proof that the audited forest area is managed according to the principles of sustainable forestry. Sanoma Media Finland requires its paper suppliers to engage in responsible wood procurement and to take social aspects into consideration.

Browse the environmental arguments concerning paper >

Distribution

We will deliver your message right up to the mailbox!
Our service does not end with the final printed product, but we also provide a seamless logistical service together with our partners.

Request for more information:

Inserts Team:
ilmoitusliitteet@sanoma.fi 
Tel. +358 9 122 7252

Sanomapaino Service Desk:
palvelupiste.sanomapaino@sanoma.fi 
Tel. +358 9 122 3900

Magazines

Material Specifications and Instructions for Channels with a Magazine Layout:

Aku Ankka, Et-lehti, ET Terveys, Gloria, Glorian Koti, Glorian ruoka & viini, Hyvä Terveys, Kodin Kuvalehti, Matkaopas, Meidän Perhe, Me Naiset, Prinsessa, Rakennuslehti, Sport, Suuri Käsityö, Tiede and Vauva.

HS Kuukausiliite Monthly Supplement, HS Teema (Theme) Magazine, IS Themed Magazines, IS TV Guide, Urheilusanomat

Information concerning newspaper products can be found in the Newspapers section.
See the material instructions for Rakennuslehti here.

Pre-Made Materials

Pre-made materials are PDF files that include all of the elements belonging to the ad: texts, images, graphics and fonts. Pre-made materials are not edited in the magazine, but they are published as they are.
The size of the material must be the same as the ad size; in full-page ads, the final trimmed size. 5 mm bleeds around the edges of the ad. Crop marks must be included in the final page files.

Avoid text from getting cut off by not placing text or other essential elements (e.g. logos) 5 mm closer to the trim edge.
In adhesive-bound products, you should take into account the effects of the spine on texts extending across a spread. Normally, a 6 + 6 mm bleed is large enough.

Classified ads do not require bleeds; the ad must be outlined by a frame or a background colour according to the space provided.

Material Delivery

Materials to Sanoma Lifestyle and Kids Media magazines are delivered through http://www.aikakausmedia.fi. Classified ads are an exception; their material is delivered via a material link: the material deliverer given in the ad booking will receive a link in his/her e-mail.

Material for HS and IS magazine-type products is delivered via a material link: the material deliverer given in the ad booking will receive a link in his/her e-mail. You may request for a link from aineistopalvelut@sanoma.com or by calling +358  9 122 4544. 

Technical Specifications for Materials

See the bleed instructions >

Images

The optimum image resolution is 300 dpi and the minimum is 250 dpi when the image ratio is 1:1 in DTP software.
The colour values of images must be configured as process colours (CMYK). See the ICC profile data for each magazine below.

Colours

Max. ink coverage is 300%. In order to achieve a darker black for larger surfaces, the recommendation is 100% black, 50% cyan, 40% magenta and 30% yellow.

Texts

Use Adobe Type 1 and OpenType fonts.
When saving the PDF file, include all the fonts that you used.

ICC Profiles

ET, Gloria, Glorian koti, Glorian Ruoka ja Viini, Hyvä Terveys, Kodin Kuvalehti, Matkaopas, Tiede
Cover: PSOcoated_v3.icc
Interior pages: PSO_LWC_Improved_eci.icc

ET Terveys
Cover: PSOcoated_v3.icc
Interior pages: PSO_MFC_Paper_bas.icc

Me Naiset, Meidän perhe, Vauva

Cover and interior pages: PSOcoated_v3.icc

Sport, Suuri Käsityö, Bookazine
Cover: PSOcoated_v3.icc
Interior pages: PSO_INP_Paper_eci.icc

HS Kuukausiliite Monthly Supplement

Cover: PSOcoated_v3.icc
Interior pages: PSO_MFC_Paper_bas.icc

HS Teema (Theme) Magazine
All pages: PSOuncoated_v3_FOGRA52.icc

IS TV Guide
Cover: PSOcoated_v3.icc
Interior pages: PSO_MFC_Paper_bas.icc

IS Themed Magazines, Urheilusanomat
All pages: PSO_MFC_Paper_bas.icc

Download the ICC profiles of the attached file:

Material Prepared by the Material Services

You may allow Sanoma Media Finland's Material Services to create your ad from brainstorming to production.

All materials in document format require preparation. If necessary, Material Services will produce the ads according to a manuscript provided by the advertiser.

Ad texts are to be delivered in MS Word, TXT or RTF format. In addition to the ad text, the layout and the originals of the images and logos to be used in the ad are required.

Visual elements should be delivered in EPS, TIFF or JPG format or as reflection or slide originals.

The material for an ad that requires preparation is delivered via the material link. The material deliverer stated in the ad booking will receive a link in his/her e-mail so that all of the files can be uploaded at the same time.
    
Prior to publication, you may receive an e-mail with the proof of the prepared ad to check, if this has been agreed upon when booking the ad and if the material has been delivered according to the schedule. 

Ad preparation is subject to a separate charge.

Magazines Inserts 

Insert and Special Solutions

Multi-Page Inserts (Adhesive-Bound)

A 2-, 4-, 6- or 8-page insert bound after the cover or enclosed inside the magazine

1Multi-Page-Inserts
1Multi-Page-Inserts

Multi-Page Inserts (Stapled)

2Multi-Page-Inserts-(Stapled)

Glue-Drop Insert

3Glue-Drop-Inserts
3Glue-Drop-Inserts

Bound Insert

4Bound-Insert
4Bound-Insert

8-Sided Window Fold Insert 

5_8-Sided-Window-Fold-Insert

Extra Cover / Adhesive-Bound Magazine

6Extra-Cover-Adhesive-Bound-Magazine

Extra Cover / Stapled Magazine

7Extra-Cover-Stapled-Magazine

Extra Cover / Donald Duck

8Extra-Cover-Donald-Duck

Gatefold Cover

9Gatefold-Cover

Fan Insert

10Fan-Insert

French Window Insert

11French-Window-Insert

Tracing Paper Insert

12Tracing-Paper-Insert

Plastic Wrapping

13Plastic-Wrapping

Banners

14Banners
14Banners

Ask more information:
ilmoitusliitteet@sanoma.fi

Material services and production prices

Material Services takes you through the ad creation process from brainstorming to production. The service covers the entire cycle of advertising: designing various materials and inserts, preparation, repro work and editing pre-made material for the paper. The range of services also includes content layout design. In addition to print communication, you may also book solutions for digital advertising.

Preparation Prices

The price depends on the ad size.

≤ 1 x 42 mm EUR 20
≤ 1 x 88 mm EUR 30
≤ 1 x 180 mm EUR 50
≤ 2 x 180 mm EUR 90
≤ 3 x 180 mm EUR 120
≤ 1/2 page EUR 220
> 1/2 page, as agreed upon

The standard prices include typesetting, a maximum of seven (7) elements/ad (images, logos, graphics) and one (1) round of proofs.

Additional charges: other tasks not included in the standard price EUR 90 / hour.

Other Services

Design / creative design EUR 700 / case
Expert services and consultation EUR 90 / hour

Material Services Contact Details

sanoma-aineistopalvelut@heku.fi

 

Tips for Creating an Ad

Size

Try to design the ad so that its content corresponds to its size. Use good images and a font size that is visible enough. Do not include too much text and images in the ad. Consider what you are advertising and what kind of message you wish to convey. Avoid a monotonous appearance - highlight the parts (brand / low prices / special products / location / contact details etc.) that you hope readers will remember.

Colours

Always use the CMYK colour system in newspaper ads. Choose the colours carefully and control the use of colour. Remember that a colour on screen may look different once it has been printed. Take the spreading of colour on paper and colour alignment into consideration. Minimise the use of process colours when choosing colours; you can find suitable colours also by combining two process colours. Try to only use black ink in the black colour. This will guarantee a high-quality, successful end result.

The abbreviation CMYK refers to the four inks: Cyan, Magenta, Yellow and Key (black). When all of the colours are applied at the same time, the result is a deep black colour with 400% ink coverage. The maximum ink coverage in a newspaper is 220%, and for a deep black you should use 15% C, 100% K. If you use more coloured inks, the black may appear dirty.

Images

Choose images with care. Use high-quality images with a sufficient quality and size for printing. Use an image editor to resize the images while keeping the aspect ratio, so that the proportions remain right. Do not use images that are too detailed in small ads, because the details will not stand out properly. Consider whether a horizontal or a vertical image is better for the ad. Do not forget copyright; you must have permission to publish the image. CMYK is the colour system used in printing; the colours are created by combining four inks.

Technical specifications for an image:

  • Image resolution at least 150 dpi, the optimum is 200 dpi
  • CMYK colour system and WAN-IFRA26v5.icc (download at www.sanomapaino.fi)
  • Maximum ink coverage 220%

Texts

Text is a crucial part of the ad. Consider the font size, colour and readability already when designing the ad. Try to use text that has been printed using one ink, preferably black, as much as possible. Place inverted text on a monochrome background; when placing on top of a coloured image, increase the font size to at least 12 points.

Use DTP software to create the texts, not an image editor.

Consider the text layout and the sections that you wish to highlight. You can focus readers' attention on individual words or sections by bolding or italicising. Avoid the use of too many fonts in the same ad; instead, try to use different variations and sizes of one or two fonts.

Inverted text is often white. Use inverted text sparingly and make it large enough so that the result is easily readable. If you use coloured text on a coloured background, make sure that the text stands out clearly. The recommended minimum size for inverted text is 12 points or larger, and the text should preferably be bolded.

 

Print Material Delivery

Helsingin Sanomat, Kuukausiliite Monthly Supplement, Nyt Weekly Supplement, HS Teema (Theme) Magazine, HS Metro, Ilta-Sanomat and Urheilulehti

Ad materials are delivered using ad links.

Links are sent to the material deliverer's e-mail once the ad booking for the newspaper or magazine has arrived.

The material for an ad that requires preparation is delivered via a material link. The provider of this material will receive an e-mail with the ad information and a link for uploading the material. See the instructions for material delivery.

The ad bookings for Kuukausiliite Monthly Supplement and IS Themed Magazines are an exception, as their material link is sent no later than 3 weeks before the publication date.

• Media-customer Service (technical support): aineistopalvelut@sanoma.com
N.B. No materials to this address.

Customers registered in the service for advertisers >

Line Ads, Helsingin Sanomat

Online shop >

Sanoma Media Finland's Customer Service for Media

  • private customers, tel. +358 10 800 201
  • corporate customers, tel. +358 10 80 80 85

Call charge 0,0840 eur/min, incl. VAT 24 %.

Sanoma Lifestyle and Kids Media Magazines

Material address: www.aikakausmedia.fi

Sanoma Media Finland requires that ad materials are delivered in PDF format (Portable Document Format) via the Aikakausmedia ADS service (www.aikakausmedia.fi). The service is free of charge to the sender. If incorrect materials need to be resent, the charge in accordance with the prices valid at the time is invoiced.

Delivering PDF materials via Aikakausmedia ADS is fast, convenient, safe and cost-effective. The repro, ad agency, media agency and printing house can monitor the movements of their own materials in real time on their own computers by connecting to the Aikakausmedia ADS service. In addition, the service automatically checks all materials and provides a detailed error report to the sender in the case of any errors.

Material sent directly to the media is subject to a delivery and handling fee of EUR 50.

Material Archives

Aikakausmedia ADS stores the material for 12 months from its arrival date. Sanoma Media Finland does not store materials received directly from the customer.

Inserts

Newspaper Inserts

Instructions for sending materials are available from the Inserts Team, tel. +358 (9) 122 3900
palvelupiste.sanomapaino@sanoma.fi

Magazine Inserts

Deliver the inserts on time, no later than two (2) weeks before the magazine's date of issue.

The insert mockup/dummy must be delivered to the Liitetiimi (3) weeks before the inserts are sent to the press for a technical/production check-up. If the insert mockup/dummy has not been delivered on time and the insert causes technical problems or problems in production, the customer is subject to pay for the expenses incurred or the insert may be left out of the magazine.

Delivery address of insert mockup/dummy:
Sanoma Media Finland Oy
Liitetiimi / Eeva Kaitosaari
P.O. Box 85
FI-00089 Sanoma, FInland