National TV Rates

Package buying

• With TV Total package you can buy contacts in predefined target groups. Airtime is floating throughout the campaign period. In addition, it is possible to buy specific programmes or strengthen certain days of the week by using the fixed target group buying or programme-specific buying.
• TV Total Static package has predetermined shares on channels based on natural viewing. The minimum purchase volume is 3 TRPs perday on average when the campaign length is four days or more. In shorter campaigns of 1–3 days, the required minimum is 10 TRPs.
• TV Total Dynamic allows you to choose 2–6 channels and adjust the channel shares. The minimum purchase volumes per channel per day of TV Total Dynamic are:
  • Nelonen 1,5 TRP
  • Jim 1,0 TRP
  • Liv 1,0 TRP
  • Hero 0,5 TRP
  • Fox 1,0 TRP
  • National Geographic 1,0 TRP.
• With TV Total Channel Buying you choose a specific channel. It is also possible to buy children’s programs in the target group 4–9-years-olds. The minimum purchase volume is 10 TRPs.
• TV Total Channel Buying has the same CPT and CPP rates as floating target group buying.

• Buying of Video Advertising with TV Total Campaign
  If video advertising is purchased at the same time with a TV Total Static or TV Total Dynamic campaign and its net price is 15 %of the net price of the TV campaign, Sanoma grants additional two (2) percent discount on both TV and video campaign.

TV Total Static 30" Gross Rates

TV Total Dynamic 30" Gross Rates

Channel Buying

Floating Target Group Buying

In target group buying, the desired number of floating target group contacts are purchased for the entire campaign period. The contact guarantee is granted in the target audience of the campaign. The spots are floatable throughout the campaign period. Sanoma is responsible for their final placement among the programmes. Target group buying may not be used in campaigns with a break or restrictions on transmission times (e.g. times of day, weekdays, programmes). Target group buying has separate CPT and CPP rates for each target audience in prime time and off prime time.

Fixed Target Group Buying

In fixed target group buying, you choose the programme in conjunction with which the spot is aired so there is a fixed placing to a specific programme. The price of the selected programme is based on the audience estimate in the target audience of the campaign and the programme’s transmission time(prime time or off prime time). The rate of fixed target group buying is based on the CPT rates of target group buying with15 % added to the price.

Programme-Specific Buying

In programme-specific buying, you choose the programme in conjunction with which the advertisement is aired so there is a fixed link to a specific programme. The programme-specific rate is based on the10+ audience estimate, the programme environment and programme desirability. If a campaign uses only programme-specific buying, a contact guarantee is granted in the10+ target audience. Likewise, if the campaign uses only programme-specific buying, you can receive a guarantee in one of the target audiences sold under target group buying by paying a 6 % surcharge.

Target Group Buying 30" Gross rates

General Information about Campaigns and Buying

Contact Guarantee

All campaigns have only a single guarantee, which is granted in the buying target group for the whole campaign period. TV Total package has no channel-specific guarantee. In Channel Buying campaigns, the contact guarantee is channel-specific.

The contact guarantee is granted for campaigns in the buying target audience according to the following minimum purchase volume:

In TV Total Static, the minimum purchase volume for a guarantee is 100 TRPs. In TV Total Dynamic the guarantee is determined according to the channel-specific minimum purchase volume mentioned above.

For campaigns that last for seven (7) days or lesst he guarantee is not granted during the campaign; rather, any contacts that remain to be achieved will be compensated for in the next campaign or, with the customer’s consent, by continuing the campaign. Such compensations are not made if the campaign remains below 0.5 TRP. The compensations for a failure to achieve the guaranteed number of contacts are not monetary.

The contact guarantee is verified from the final viewer figures of the TV Audience Measurement supplied by Finnpanel Ltd.