Helsingin Sanomat Ad-Buying Simplified at the Start of 2018
The ad sizes of Helsingin Sanomat and HS Metro will be unified on 2 Jan. 2018, allowing advertisers to use the same ad material in both papers.
All of the 6-column module sizes of Helsingin Sanomat and HS Metro will become 5-column modules. In addition, the pricing structure will be simplified and made easier to use.
Sections of the papers that will have 5 columns
|Helsingin Sanomat||HS Metro||HS Tehopaketti Booster Package (HS + HS Metro)|
|Travel ad pages|
|Classified ads||Classified ads||Classified ads|
|Education Supplement education class, Summer Supplement events calendar|
1-, 2- and 3-column modules will become wider
|Current||As of 2 Jan.|
|1 column||39 mm||47 mm|
|2 columns.||82 mm||99 mm|
|3 columns.||125 mm||150 mm|
Page-wide (254 mm) modules will not change.