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Material Instructions for Multichannel Solutions in Ilta-Sanomat

Ilta-Sanomat Multichannel Materials

Material Specifications Schedule Delivery
Print Material

Full page 6 x 365
254 x 365 mm
  • 12 noon on the previous day
  • Friday 12 noon for Monday materials.

Via the material link, sent after the booking has been confirmed:

  • 1 set of image materials for desktop, mobile and tablet
  • 1 target URL
  • 1 tracking – optional
Digital Material

W620xH891 px, max 300kB
jpg, png, HTML5, 3rd party tag

 

Multichannel Native Materials

Material Specifications Schedule Delivery
Print material

Full page 254 x 365 mm

Native advertising has to be seperated from editorial content. In print this requires a frame (5mm) and by including the word MAINOS ("ADVERTISEMENT"). MAINOS is written in capital letter, font size 12 pt. MAINOS should be placed in the upper-left corner and the lower-right corner. Front color should be black or white. See closer instructions here.

 Material delivery 2 working days before the start of the campaign.

Via the material link for print material, sent after the booking has been confirmed:

  • 1 set of materials
Digital Material

Image 600x314, max 80 kB, jpg
Headline max 80 characters
Lead paragraph max 150 characters
Advertiser's name: Advertiser's name as it is wanted to be displayed in the native ad

Periods are not used in the header. A question mark, dash, or colon is accepted. The use of exclamation marks is not recommended. The headline and lead paragraph must be grammatically correct and good Finnish. The click should direct to content that is in line with the headline and lead paragraph (not for example, the product catalog, the front page of the company's website, or the online store). The content must fulfill the headline's promise. 

 Material delivery 2 working days before the start of the campaign.

Via the material link for digital material, sent after the booking has been confirmed:

  • 1 set of materials, ie. headline, lead paragraph and picture (the same material will be used for desktop, mobile and tablet)
  • 1 target URL
  • 1 tracking – optional

If there are problems sending the material via the material link, please contact: digitrafiikki@sanoma.com

If Sanoma produces native advertising materials, Sanoma is also responsible for the material delivery and the customer does not need to provide the material.