Video Advertising Material Instructions

 Material Delivery >

Video advertising is always played pre-roll, post-roll and mid-roll during the commercial breaks of longer videos. Video advertising campaigns are generally device-independent, so the campaigns are automatically visible on all devices: desktop, tablet, mobile and SmartTV devices. Video ads are always clickable, allowing the advertiser to redirect the viewer directly to the address of choice.

Standard Delivery Instructions

We recommend that you deliver material for Ruutu Video Network via Spotgate (www.spotgate.fi). Material may also be delivered via the uploading service or by e-mailing it to: digitrafiikki@sanoma.com

Pre-made video advertising materials and the URL to be used in the ad must be delivered two (2) business days before the campaign launch.

Technical specifications for the material:

  • File formats: MP4 or MOV (H.264)
  • Video size: 1920 x 1080 pixels
  • 25 frames per second
  • Stereo audio 44.1 kHz or 48kHz
  • Audio levels: According to the EBU R128 Standard -23 LUFS
  • Video bitrate: 8,000 – 16,000 kbps
  • Audio bitrate: 384 kbps

Media agency requests and programmatic buying

The material may also be delivered as a VAST request (Adform or Doubleclick or Sizmek). When the buyer delivers a media agency script or the campaign is purchased via programmatic buying, the buyer must make sure that:

  • The request only produces an mp4 file - other file formats must be turned off in ad management so that the material will work on all devices.
  • The audio level must be -23 LUFS so that the user experience does not suffer due to an audio level that differs from that of the content.
  • Tags must be SSL (HTTPS) compatible.
  • The maximum bitrate for video campaigns in programmatic buying is 2,000 kbps.
  • VAST-tag doesn't include VPAID-creatives


Information to be included in the e-mail:

  • Possible SG number, video file in mp4/mov format or the VAST request
  • Name of the customer and the campaign and the possible X4 campaign number
  • Campaign period
  • Landing page URL/tracking

Materials delivered via Spotgate are available for use 5 years after the delivery date.

Materials delivered directly to us are available for use 1.5 years after the delivery.

See also: IAB Online Video Advertising Guide (PDF, in Finnish)

Interactive Video Ads

Dynamic video ads are created using the VPAID 2.0 standard. VPAID establishes a common interface between the video player and interactive ads. The ad must comply with the interfaces required by VPAID 2.0 in order to be run in the video content of Ruutu. General VPAID 2.0 guidelines can be found here: iab.net/vpaid. The files of an interactive spot must be provided via the HTTPS protocol.

When planning an ad, please note that activations are not placed under the controls (46 pixels from the bottom). It is a good idea to include several different alternatives that activate the viewer in the ad. The rest of the ad area, such as the ad spot, should be clickable. You may also contact us concerning the technical possibilities and restrictions.

The following links provide guidelines, a test environment and examples that help you to produce interactive and dynamic video ads.

Guidelines: iab.com/vpaid

Examples: ruutushowroom.fi

Out-Stream Video Advertising

Sanoma Video Reach Package

The same material instructions as with in-stream video advertising.

In-Feed

•    Video file format: mp4
•    Video aspect ratio: 16:9
•    Video file size: recommended 5-6 MB, max. 10 MB
•    Logo: transparent in PNG format
•    Max. number of characters in the description (above the video): recommended max. 80 characters including spaces
•    Max. number of characters in the prompt (below the video + call to action button): recommended max. 40 characters including spaces, 25 characters including spaces in the CTA button
•    Possible tracking
•    Target URL

Delivery deadline: 5 business days before the campaign launch
Address for sending the materials: digitrafiikki@sanoma.com

Cross-Screen Video Parade

N.B. Material delivery 5 days before the campaign launch

Cross-screen video parade is compiled into a display ad by Sanoma. We need the following files to create the ad:

  • Desktop/tablet: Video file and background image 269 x 400
  • Mobile: Video file and background image 600 x 262

The background image must display the advertiser’s logo.

You may deliver the video material to us as a video file or using the SG code of the spot. More detailed instructions for files can be found below. Ad impressions are divided between different devices based on usage. 

Tracking: Sanoma tracks impressions, video starts and clicks to external sites. Separate click and impression tracking may be provided for video parades.

Video Parade on Desktop/Tablet

  • Background image: 269 x 400 px, max. 100 kB. The background image must display the advertiser’s logo.
  • File format: MP4
  • Size: max. 10 MB
  • Aspect ratio: 16:9
  • Ad duration: Ad duration is not restricted
  • The ad will play automatically from the start to the end without sound. While the video is playing, the user may activate the sound on by pressing the speaker icon in the bottom right-hand corner of the video. After the video ends, the user may replay the video from the beginning with sound on by pressing the replay button.
videoparaati_desktop_tabletti

 

Video Parade on Mobile

  • Background image: Space left under video 600 x 262 px, max. 65 kB. The background image must display the advertiser’s logo.
  • Video dimensions in the ad: 600 x 338 px
  • Video: MP4, max. 10 MB, aspect ratio: 16:9 (the same video material as in desktop may be used)
  • Ad duration: Ad duration is not restricted
  • The ad will play automatically from the start to the end without sound. While the video is playing, the user may activate the sound on by pressing the speaker icon in the bottom right-hand corner of the video. After the video ends, the user may replay the video from the beginning with sound on by pressing the replay button.
videoparaati_mobiili

Video Parade (Customer Hosting)

Video may be played in the middle of an ad. The customer's player needs to retrieve the displayed video from an internet server with a high enough capacity.

Please note that the video may not start to load automatically or play automatically, only either on mouseover or by clicking the play button. Likewise, the video should stop either on mouseout or a stop/pause button. The sound may only be turned on when clicking play or a separate audio button, but never on mouseover. If the video starts on mouseover, there must be a separate sound on/off button. Read IAB's recommendations carefully.