Wallpaper Material Instructions

Material Delivery

Wallpaper Best Practices

  • If you want the wallpaper and parade banner to blend together seamlessly, make the background of the parade banner transparent. This way the creatives are not prone to getting seams if there are a few pixel shifts in the page layout.
  • The most important parts of the wallpaper like logos, offers and texts should be positioned up and close to the content of the page (leave a few pixels margin). This way the wallpaper will work better on smaller screens as well where the sides and bottom parts get cut off.
  • Considering that the parade banner is only visible at the top of the page, the effect of the creative improves if the main message is included in to the sides of the wallpaper as well. In dynamic wallpapers the message can appear to the wallpaper when the user scrolls the page.
  • The size of the wallpaper can be reduced by leaving the area covered by content blank. Leave a few pixels margins to prevent slight shifts in page layout to cause seams.

Wallpaper

  • Wallpaper size in all media is 1600 x 1200 px, kilobyte limit 300 kB.

  • The Wallpaper is centred unless otherwise stated in the media-specific positioning instructions.
  • File formats: JPG, PNG or GIF (not animated)
  • The Wallpaper cannot load through a tag and it is not clickable.
  • The Wallpaper is only sold with a giant panorama spot!
    Giant panorama ad dimensions 980 x 400 pixels, file format either JPG, GIF, PNG (kilobyte limit 250 kB) or HTML5 (kilobyte limit 200 kB).
  • Please always observe the HTTPS requirements of links in HTML5 materials.
  • A giant panorama ad may load through a third party tag. N.B. the tag must be in iframe format.
  • The Wallpaper may also be recurring so that the background image is repeated for the X and Y coordinates. The maximum size of recurring Wallpaper is 20 kB.
  • The Wallpaper must have a subdued appearance and it must be sent to the media for approval no later than 5 days before the campaign launch.
  • The media reserves the right to request changes to the product, if deemed necessary.
  • Please note that a Wallpaper sized 1600 x 1200 will not be scaled according to the screen resolution so some of the content may not be visible on smaller screens.

Wallpaper Positioning Instructions for each Media:

News media sites

Content width is 980 px, but centre alignment is done according to a width of 1190 px. If the background image is very wide, it will not be fully visible to those with smaller screens.
Please observe the following when designing the Wallpaper: The background image is centred on the page so that the imagined content is 1190 px, but since the visible width of the content is 980 px, there is more space on the right for the Wallpaper image. It is not possible to align the Wallpaper in any other way. 
Download the PSD template

Lifestyle: Hyvaterveys.fi, Kodinkuvalehti.fi, Etlehti.fi, Tiede.fi, and Vauva.fi, Soppa365.fi

Tip: The content area (1250 px) can be filled with white colour to create a Wallpaper that meets the kilobyte limits. Do not crop it too closely to allow for some margin for positioning. The Wallpaper is centred on the page according to the enclosed PSD file. 
Download the PSD template

Dynamic wallpaper 250 and 400

  • Size: 1600 x 1200 px
  • Kilobyte limit: 300 kB
  • Dynamic Wallpaper material must be HTML5. JPG and PNG materials are also accepted.
  • The visible height of the top part is either 400 or 250 pixels, depending on the product.
  • Dynamic Wallpaper consists of a single file. No separate giant panorama material is therefore delivered with Dynamic Wallpaper.
  • The Wallpaper must have a subdued appearance and it must be sent to the media for approval no later than 5 days before the campaign launch.
  • The media reserves the right to request changes to the product, if deemed necessary.
  • Please note that a Wallpaper sized 1600 x 1200 will not be scaled according to the screen resolution so some of the content may not be visible on smaller screens.
  • Dynamic Wallpaper cannot be run through a third party tag.
  • HTML5 Dynamic Wallpaper works on most browsers. However, please note that it does not work in Internet Explorer 9 or older browsers, nor browsers without HTML5 support. A backup image is not possible.
  • Adding click tracking: detailed instructions here

Deliver the following elements/information to the Traffic Team:

  • URL of the ad's HTML page if the ad is hosted on e.g. the advertiser's or advertising agency's server OR a ZIP file containing the ad's HTML page and the used image, script and style files
  • Code of the background colour in the space left around the wallpaper (e.g. ”#30821b”) or a sample of the background colour
  • State whether a locked or scrollable Wallpaper option is used
  • Third party tracking pixel URL (optional)

Dynamic Wallpaper Positioning

HS.fi, IS.fi

  • Dynamic Wallpaper can be locked or scrolling.
  • The content width is 980 px, but centre alignment is done according to a width of 1190 px (cf. PSD template).
  • Please observe the following when designing the Wallpaper: The Wallpaper is centered on the page. The content of Iltasanomat.fi begins 250 pixels from the top of the page (cf. PSD template).
  • Tip: The content area (980 px) can be filled with white colour to create a Wallpaper that meets the kilobyte limits. Do not crop it too closely to allow for some margin for positioning.
    Download the PSD templates

Lifestyle: Hyvaterveys.fi, Kodinkuvalehti.fi, Menaiset.fi, Etlehti.fi, Tiede.fi, Vauva.fi, Soppa365.fi

  • Dynamic Wallpaper can be locked.
  • The content width on the sites is 1250 px. Tip: The content area (1250 px) can be filled with white colour to create a Wallpaper that meets the kilobyte limits. Do not crop it too closely to allow for some margin for positioning.
  • The Wallpaper is centered on the page according to the enclosed PSD file.
    Download the PSD template

Video wallpaper + giant panorama

The product consists of a video that should be size 800 x 600 px (the media scales it to full-page) and a 980 x 400 px giant panorama overlay ad on top of the video. The ad should be partly transparent so that the video plays under it.
Possible on the HS.fi, Nyt.fi, Iltasanomat.fi and Taloussanomat.fi websites.

Giant Panorama

  • Size: 980 x 400 px
  • File format: JPG, PNG (max. 250 kB) or HTML5 (kilobyte limit of initial load max. 200 kB)
  • The Giant Panorama may be partly transparent (PNG or HTML5)
  •  

Wallpaper (Video)

  • 800 x 600 px video
  • File size: max. 3,5 MB
  • Frame rate: 25 FPS
  • File format: mp4 
  • Codec: H.264/MPEG-4 AVC
  • No sound
  • The whole wallpaper is clickable

In the ad template:

  • The video is expanded to fill the whole background.
  • The video starts automatically and is repeated in loop. The video may be programmed to stop when the user scrolls down.
  • A pause/play button is added to the top right-hand corner.
  • The video starts to play immediately when the user enters the site (the video cannot have sound).