Display products
Rates 2022

 

Sanoma RON

Ad impressions are shown on desktop, tablet and mobile devices unless mentioned otherwise.
Site, section and device level products are sold using targeting pricing model . Rich media fee is
0,95€ CPM net.

Ad format Non-targeted Targeting level 1 (+ 5 %) Targeting level 2 (+ 15 %) Targeting level 3 (+ 30 %) Not available in:
Giant panorama 22 23,10 25,30 28,60  
Digital full page 22 23,10 25,30 28,60 HS.fi, Aamulehti.fi, Satakunnankansa.fi, Supersaa.fi
Extra wide skyscraper 22 23,10 25,30 28,60 Supersaa.fi
Native ad 17 17,85 19,55 22,10

Supersaa.fi
Giant panorama + wallpaper (desktop-only) 39 40,95 44,85 50,70 Supersaa.fi
Horizontal video 22 23,10 25,30 28,60  
Vertical video 22 23,10 25,30 28,60 Supersaa.fi
Square video 22 23,10 25,30 28,60 Supersaa.fi
Video wallpaper (desktop-only) 39 40,95 44,85 50,70 Supersaa.fi

 

Fixed price digital full page Digital full page
500 000 ad impressions / 1 day 1 000 000 / 3 days
Non-targeted Sanoma RON 8 800€ 17 600€


 

Seasonal indexes
Season Index
1.1.-26.6. 100
27.6.-14.8. 80
15.8.-30.9. 100
1.10.-31.12. 105

 

Targeting pricing

When using targeting options from multiple levels at the same time, the price of the highest used level applies

More detailed targeting options here.

Minimum campaign spend for tailored geo and tailored audiences is 3000€ / media campaign or 500€ / media campaign item.

 

Level 1

+ 5 % CPM

  • Age
  • Gender
  • County
  • Helsinki capital region
  • Brand Safety
  • Device
 

Level 2

+ 15 % CPM

  • Interest and context
  • Weather
  • Life phase
  • Education
  • City
  • Households
  • Income
  • Sanoma-segments
  • Custom audiences
  • Site or section
 

Level 3

+ 30 % CPM

  • B2B
  • Buying intent (Huuto, Hintaseuranta)
  • Retargeting
  • Postal code
  • Custom geo
  • Tailored audience

Rich media fee

0,95€ CPM net

Rich media fee is charged from the following rich media ad formats:
  • Spin Cube
  • Slider
  • Deck of cards
  • Transformer
  • Digital full page spincube
  • Flipboard
  • Parallax
  • Story
  • Video wallpaper
  • Dynamic giant panorama
  • Dynamic digital full page
  • Dynamic digital full page with carousel
  • Dynamic extra wide skyscaper
  • Dynamic product ad
  • Dynamic instream (version 1)
  • Dynamic instream (version 2)

Digital edition full page ads

Product HS.fi Aamulehti.fi Satakunnankansa.fi
3 days 3 715 1 692 836
1 weeks 6 492 3 060 1 520
2 weeks 10 387 4 896 2 432
Insert* 6 920 3 258 1 615

Työpaikat,
size 1436 x 1436 px

 975 (€/week)     

*price of one insert round, maximum period for one round is one week.

 

Printable rates