Display products rates fall 2022

Display products Rates

Rates 29.8.-31.12.2022

These prices take effect for bookings made on or after 29th August 2022.

Display rates 2023

Sanoma RON

Sanoma RON

Ad impressions are shown on desktop, tablet and mobile devices unless mentioned otherwise. Site, section and device level products are sold using targeting pricing model. Rich media fee is 0,95€ CPM net.

Ad format Non-targeted Targeting level 1
(+ 5 %)
Targeting level 2
(+ 15 %)
Targeting level 3 (+ 30 %) Not available in:
Giant panorama 23 24,15 26,45 29,90  
Digital full page 23 24,15 26,45 29,90 HS.fi, Aamulehti.fi, Satakunnankansa.fi, Supersaa.fi
Extra wide skyscraper 23 24,15 26,45 29,90 Supersaa.fi
Native ad 18 18,90 20,70 23,40

Supersaa.fi

Giant panorama + wallpaper (desktop-only) 40 42,00 46,00 52,00 Supersaa.fi
Horizontal video 23 24,15 26,45 29,90  
Vertical video 23 24,15 26,45 29,90 Supersaa.fi
Square video 23 24,15 26,45 29,90 Supersaa.fi
Video wallpaper (desktop-only) 40 42,00 46,00 52,00 Supersaa.fi

 

Fixed price digital full page Digital full page
500 000 ad impressions / 1 day 1 000 000 / 3 days
Non-targeted Sanoma RON 8 800€ 17 600€

 

Seasonal indexes
Season Index
1.1.-26.6. 100
27.6.-14.8. 80
15.8.-30.9. 100
1.10.-31.12. 105

 

Targeting pricing

Targeting pricing

When using targeting options from multiple levels at the same time, the price of the highest used level applies

More detailed targeting options here.

Minimum campaign spend for tailored geo and tailored audiences is 3000€ / media campaign or 500€ / media campaign item.

 

Level 1

+ 5 % CPM

  • Age
  • Gender
  • County
  • Helsinki capital region
  • Brand Safety
  • Device

 

Level 2

+ 15 % CPM

  • Interest and context
  • Weather
  • Life phase
  • Education
  • City
  • Households
  • Income
  • Sanoma-segments
  • Custom audiences
  • Site or section

 

Level 3

+ 30 % CPM

  • B2B
  • Buying intent
  • Retargeting
  • Postal code
  • Custom geo
  • Tailored audience

Rich media fee

Rich media fee

0,95€ CPM net

Rich media fee is charged from the following rich media ad formats:
  • Spin Cube
  • Slider
  • Deck of cards
  • Transformer
  • Digital full page spincube
  • Flipboard
  • Parallax
  • Story
  • Video wallpaper
  • Dynamic giant panorama
  • Dynamic digital full page
  • Dynamic digital full page with carousel
  • Dynamic extra wide skyscaper
  • Dynamic product ad
  • Dynamic instream (version 1)
  • Dynamic instream (version 2)

Digital edition full page ads

Digital edition full page ads

Product HS.fi Aamulehti.fi Satakunnankansa.fi
3 days 3 901 1 777 878
1 weeks 6 817 3 213 1 596
2 weeks 10 906 5 141 2 554
Insert* 7 266 3 421 1 696

Työpaikat,
size 1436 x 1436 px

975 (€/week)     


*price of one insert round, maximum period for one round is one week.