Instream video rates

Instream Rates 2022

Prices until 28 August 2022

These prices take effect for bookings made by 28 August 2022.

New rates

 Prices on or after 29 August 2022

Index increases will take effect for bookings made on or after 29 August 2022.

Instream-products

Instream -products

These rates take effect for bookings made by 28 August 2022. New rates can be found here >

Instream video CPM prices 6 sec

10 sec

15 sec 20 sec 25 sec 30 sec 35 sec 40 sec 45 sec 50 sec 55 sec 60 sec
RUUTU PREMIUM BUMPER AD €14.00                      
All Sanoma video content (shown as pre and post-roll in Sanoma short video content and mid-roll in long TV content)
VIDEO PREMIUM EFFICIENCY   €19.00 €26.60 €30.40                
Sanoma shot video content (shown as pre and post-roll in Sanoma short video content and on the Pelikone and Älypää gaming sites)
RUUTU PREMIUM REACH*   €26.5 €37.1 €42.4 €47.7 €53.00            

All Sanoma video content (shown as pre and mid-roll with all Sanoma TV and video content, and on the Pelikone and Älypää gaming sites)

RUUTU PREMIUM IMPACT**   €28.60 €40.10 €45.80 €51.5 €57.30 €60.10 €63.00 €65.80 €68.70 €71.60 €74.40
TV content (shown as pre and mid-roll in long and short TV content)


*Reach 1,8 million devices / week
**Reach 450 000 devices / week

Instream video targeting

Instream video targeting

These rates take effect for bookings made by 28 August 2022. New rates can be found here >

Targeting surplus +10%
Age +18, 15–34, 25–44, 25–54, 45+
Gender Male/Female
Geo Regions, capital region
Others Time targeting, interactive video ads, exceptional replay limit

 

Targeting surplus +20%
Combination of two +10% targeting surpluses  
Age + gender M+18, F+18, M15–34, F15–34, M25–44, F25–44, M25–54, F25–54, M45+, F45+
Geo City-level targeting
Interest For example: Fitness and well-being, Food and wine, Families with children, Home and garden, Finances, Travel, Consumer electronics and gaming, Relationships and sex, Events and leisure time tips, Fashion and beauty, Science and technology, Motor vehicles, Jobs, Gambling, Sport, Ice hockey, Football
Others Programme-specific targeting, message chaining, theme based targeting, site-level targeting

 

Targeting surplus +30%
Targeted audiences  Customer-specific audiences.

 

Printable rates