National TV Advertising rates

• With Total package you can buy contacts in predefined target groups. Airtime is floating throughout the campaign period. In addition, it is possible to buy specific programmes or strengthen certain days of the week by using the fixed target group buying or programme-specific buying.
   
• Total TV and TV package has predetermined shares on channels based on natural viewing. The minimum purchase volume is 3 TRPs per day on average when the campaign length is four days or more. In shorter campaigns of 1–3 days, the required minimum is 10 TRPs. Total TV package includes all TV-channels + Ruutu Premium Reach
   
• Total TV flex allows you to choose 1–6 channels and adjust the channel shares. Ruutu Premium Reach share between 5-50%. The minimum purchase volumes per channel per day of TV Total Dynamic are: Nelonen 1.5 TRP, Jim 1.0 TRP, Liv 1.0 TRP, Hero 0.5 TRP, FOX 1.0 TRP and National Geographic 1.0 TRP. If the video is included in the campaign, the price of the TV will decrease by -2% and the price of the video will decrease by -20%.
   
• TV flex allows you to choose 1–6 channels and adjust the channel shares. The minimum purchase volumes per channel per day of TV Total Dynamic are: Nelonen 1.5 TRP, Jim 1.0 TRP, Liv 1.0 TRP, Hero 0.5 TRP, FOX 1.0 TRP and National Geographic 1.0 TRP.
   
• Channel Buying you choose a specific channel. It is also possible to buy children’s programs in the target group 4–9-years-olds. The minimum purchase volume is 10 TRPs.
   
• In packages, the video product is always Ruutu Premium Reach.

Total TV includes TV and Video.
The share of prime time TV is about 60%.
Rates index season 100.

TV flex: you can choose 1–6 TV channels The share of channels and prime time can be customized. Rates index season 100.

Total TV flex: you choose 1–6 TV channels and the share of video, which can be between 5-50%. The share of channels and prime time TV can be customized. Rates index season 100.

TV package buying includes the TV channels. The share of prime time TV is about 60%. Rates index season 100.

Floating Target Group Buying

In target group buying, the desired number of floating target group contacts are purchased for the entire campaign period. The contact guarantee is granted in the target audience of the campaign. The spots are floatable throughout the campaign period. Sanoma is responsible for their final placement among the programmes. Target group buying may not be used in campaigns with a break or restrictions on transmission times (e.g. times of day, weekdays, programmes). Target group buying has separate CPT and CPP rates for each target audience in prime time and off prime time.

Fixed Target Group Buying

In fixed target group buying, you choose the programme in conjunction with which the spot is aired so there is a fixed placing to a specific programme. The price of the selected programme is based on the audience estimate in the target audience of the campaign and the programme’s transmission time (prime time or off prime time). The rate of fixed target group buying is based on the CPT rates of target group buying with 15 % added to the price.

Programme-Specific Buying

In programme-specific buying, you choose the programme in conjunction with which the advertisement is aired so there is a fixed link to a specific programme. The programme-specific rate is based on the 10+ audience estimate, the programme environment and programme desirability. If a campaign uses only programme-specific buying, a contact guarantee is granted in the 10+ target audience. Likewise, if the campaign uses only programme-specific buying, you can receive a guarantee in one of the target audiences sold under target group buying by paying a 6 % surcharge.

 Channel Buying you choose the TV channel you want and share of prime time. Rates index season 100.

With this buying method, you can choose the channels you want or the Sanoma TV package.
Advertising products containing alcohol is not possible on the NatGeo channel (***)
Rates index season 100. 

A TV campaign means an entity that is booked and confirmed on the same occasion and that advertises the same product or service. Separate campaigns by the same advertiser are regarded as one campaign entity if the break between the campaigns is seven days or less and if the same advertisement(s) and/or buying target audience are used.

A TV campaign may be a combination of floating target group buying, fixed target group buying and programme-specific buying. On Nelonen you may incorporate regional advertising into a national campaign when the target audience of both campaigns is +10 –year olds.

Prime time normatively takes place from 18:00 to 23:59 and off prime time from 00:00 to 17:59. The dayparts are determined according to the time that the programme starts.

For campaigns restricted to transmission times for over 16-year-olds, you may use programme-specific buying and target group buying after 21:00 in the target audience +10 -year-olds.

For campaigns restricted to transmission times for over 18-year-olds, you may only use programme-specific buying after 23:00.

For alcohol advertising, you may use programme-specific buying and target group buying after 22:00 in the target audience +10 -year-olds.

All campaigns have only a single guarantee, which is granted in the buying target group for the whole campaign period. TV Total package has no channel-specific guarantee. In Channel Buying campaigns, the contact guarantee is channel-specific.

The contact guarantee is granted for campaigns in the buying target audience according to the following minimum purchase volume: 

Package buying (Total TV, TV) the minimum purchase volume for a guarantee is 100 TRP:tä. Total TV flex the guarantee is determined according to the channel-specific minimun purchase volume mentioned above.

For campaigns that last for seven (7) days or less  the guarantee is not granted during the campaign; rather, any contacts that remain to be achieved will be compensated for in the next campaign or, with the customer’s consent, by continuing  the campaign. Such compensations are not made if the campaign remains below 0.5 TRP. The compensations for a failure to achieve the guaranteed number of contacts are not monetary.

The contact guarantee is verified from the final viewer figures of the TV Audience Measurement supplied by Finnpanel Ltd.

You may book up to three transmissions in the same break. A break connection may be purchased for national and regional campaigns, and for their combination. The mutual order of the advertisements during the break may be freely decided. A contact estimate is given separately for each transmission.

All the rates given are for 30-second spots. The price for spots that are shorter or longer than this can be calculated by multiplying the 30-second rate by the spot-length factors given below.

In national programme-specific buying, you can specify the desired break for your spot for a four (4) percent surcharge. You can secure the first, second, second to last or last position in a desired break with an eight (8) surcharge per transmission.

The price index of idents is determined according to the transmission date of the programme.

Prime time takes place in the indicative time slot from 6:00 pm to 11:59 pm and off prime time from midnight to 5:59 pm. The daypart is determined according to the time that the programme starts.

For campaigns restricted to transmission times for over 16-year-olds, you may buy RBS sponsorship after 9:00 pm in the 10+ target group.

For alcohol advertising campaigns, you may buy RBS sponsorship after 10:00 pm in the +10 target group. Alcohol advertising is not permitted on the National Geographic channel.

 With RBS sponsorship, you may choose 1–6 TV channels.
The share of channels and prime time (max. 60%) can be customized.
Advertising products containing alcohol is not possible on the NatGeo channel (***
 Rates index season 100.