RBS sponsorship means that the advertiser’s idents are displayed with programmes on different channels according to the selected target group. The idents are positioned at the start and end of the programme and at the start and end of one commercial break. A sponsor ident is considered to be part of the programme time, so it has to comply with the sponsorship guidelines of the Communications Agency.
Channels in the same time block are booked under the same campaign and are granted a common impressions guarantee. The guarantee is granted on the condition that the campaign period is at least two (2) weeks long.
The available ident lengths are 5+5 and 10+5 seconds.
General Information about Campaigns and Buying