TV Advertising Rates
National TV Advertising Rates
Sanoma sells national TV advertising airtime on Nelonen, Liv, Jim and Hero, and, under an ad sales representation agreement with The Walt Disney Company Nordic, on Star Channel and National Geographic.
TV advertising can be bought in the form of package or channel buying
Package buying | Channel buying & special advertising | Creative solutions | ||
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Sanoma Total TV & Sanoma Total TV flex | Sanoma TV & Sanoma TV flex |
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Ready-made packages and custom solutions (selected channels, channel share, prime/off share) |
| program-specific buying, advertising for kids, alcohol products | Cooperations and promotions | |
25-54 25-64 W/M 25-64 35-64 10+ | 25-54 25-64 W/M 25-64 35-64 45-64 10+ | 3-9 25-54 25-64 10+ after 21 pm and 22 pm |
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Package Buying
Channel Buying
General Information about Campaigns and Buying
RBS Sponsorship
RBS sponsorship means that the advertiser’s idents are displayed with programmes on different channels according to the selected target group. The idents are positioned at the start and end of the programme and at the start and end of one commercial break. A sponsor ident is considered to be part of the programme time, so it has to comply with the sponsorship guidelines of the Communications Agency.
Channels in the same time block are booked under the same campaign and are granted a common impressions guarantee. The guarantee is granted on the condition that the campaign period is at least two (2) weeks long.
The available ident lengths are 5+5 and 10+5 seconds.