Regional TV rates

Regional TV Advertising
Rates 2022

Sanoma sells regional airtime in eleven different viewing regions on channel Nelonen. The buying methods are floating target group buying and programme-specific buying. The maximum duration of a regional advertisement is 20 seconds. The combined maximum duration of break connection spots is also 20 seconds.

Regional Target Group Buying

Regional Target Group Buying

The same principles apply to regional target group buying as to national target group buying. Target group buying can be regionally purchased only among 25–64-year-olds.

25–64 yrs Regional Target Group Buying Gross Rates (30")
Viewing Region 25–64 (000) Population share factor CPT-rate CPP-rate
Uusimaa 877 31,4 % 38,67 339,14
Pirkanmaa 292 10,4 % 37,90 110,67
Varsinais-Suomi 241 8,6 % 37,63 90,69
Satakunta 109 3,9 % 44,65 48,67
Keski-Suomi 144 5,2 % 42,00 60,48
Päijät-Häme & Kymenlaakso 241 8,6 % 24,48 59,00
Pohjois-Savo & Pohjois-Karjala 215 7,7, % 25,04 53,84
Etelä-Savo & Etelä-Karjala 126 4,5 % 30,43 38,34
Pohjanmaa 220 7,9 % 28,15 61,93
Oulun alue & Kainuu 224 8,1 % 34,23 76,68
Lappi 106 3,7 % 38,26 40,56

 

Regional programme-specific buying

Regional programme-specific buying

The rate of regional programme-specific buying is calculated by multiplying the national gross rate of the programme by the pricing factor of the viewing region. The number of regional contacts is the number of national contacts multiplied by the share of population in each region. If only programme-specific buying is being used, a guarantee is granted in the 10+ target audience. By paying a six (6) percent

10+, 30" brutto
Viewing Region 10+ (000) Pricing factor Population Share factor
Uusimaa 1 556 48,0 % 31,4 %
Pirkanmaa 517 17,0 % 10,4 %
Varsinais-Suomi 427 13,0 % 8,6 %
Satakunta 194 6,0 % 3,9 %
Keski-Suomi 256 7,0 % 5,2 %
Päijät-Häme & Kymenlaakso 427 15,0 % 8,6 %
Pohjois-Savo & Pohjois-Karjala 382 10,5 % 7,7 %
Etelä-Savo & Etelä-Karjala 223 10,0 % 4,5 %
Pohjanmaa 391 10,5 % 7,9 %
Oulun alue & Kainuu 401 10,5 % 8,1 %
Lappi 185 6,0 % 3,7 %

 

Viewing regions

Viewing regions

Viewing regions 10+ audience (000)
Uusimaa 1 556
Pirkanmaa 517
Varsinais-Suomi 427
Satakunta 194
Keski-Suomi 256
Päijät-Häme & Kymenlaakso 427
Pohjois-Savo & Pohjois-Karjala 382
Etelä-Savo & Etelä-Karjala 223
Pohjanmaa 391
Oulun alue & Kainuu 401
Lappi 185

Printable rates