Radio Advertising Material Instructions
Material and Transmission Instructions
The radio advertisement copies and transmission instructions must be sent to tvradiovideotrafiikki@sanoma.com
| TRANSMISSION DAY | DEADLINE FOR COPY AND TRANSMISSION INSTRUCTIONS |
|---|---|
| Monday | Thursday at 11.00 am |
| Tuesday | Friday at 11.00 am |
| Wednesday | Monday at 11.00 am |
| Thursday | Tuesday at 11.00 am |
| Friday | Wednesday at 11.00 am |
| Saturday | Wednesday at 11.00 am |
| Sunday | Wednesday at 11.00 am |
The above deadlines also apply to possible advertisement spot changes to an ongoing campaign.
The spot can be changed urgently (e.g. for the next day) only for a very critical reason (wrong price mentioned in the copy, product out of stock, wrong date for an event etc.). In all other cases the schedule presented above applies. The duration of the new spot must be the same as of the spot replaced.
The advertisement copies must be clearly named. If no transmission instructions are submitted, the multiple advertisement copies will be rotated evenly.
Advertisements or transmission instructions submitted after the deadline given above shall be subject to a late copy surcharge of €250 + VAT for each delayed day per delayed advertisement. The exceptional schedules around public holidays will be announced separately and may be seen e.g. on X4 Extranet.
Material Requirements
Radio
Material can be submitted either in mp3 format.
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Mp3 file: 44.1kHz or 48kHz normal stereo, 256 kbps or higher. Variable bitrate is not accepted.
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Microsoft PCM Wav: 44.1kHz or 48kHz 16-bit stereo.
The material is peak-normalised in the transmission system.
The digital peak levels of audio are recommended to be between -10dB–1dB.
The material may not contain more than three seconds of silence.
Stereo material must also be mono-compatible, i.e. it should not contain e.g. phase errors.
Supla
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Delivery of material 2 working days before the start of the campaign
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The material is delivered via a material link sent after the reservation.
Instructions for submitting material
It is recommended to submit an mp3 file, because wav material must be converted. Mp3 file: 48kHz normal stereo, 128 kbps. Variable bitrate is not accepted.
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Data format mp3: 48kHz normal stereo, 128 kbps. Variable bitrate is not valid.
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You can't include click tracking in Supla, but impression tracking is possible
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The sound level must comply with EBU R128 guidelines, with the following exceptions:
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Integrated Loudness –21db LUFS
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Maximum True Peak level –2db
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Maximum Momentary Loudness -18 LUFS
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Delivering audio and radio material
Audio: MP3 file
Upload Link
When a campaign has been confirmed, an upload link will be sent for submitting the ad material. The upload link is campaign-specific and valid for display, cpc and video campaigns the entire duration of the campaign. For print campaigns the link is valid until Sanoma has handled the campaign and the status is sent.
The e-mail will be sent from noreply@admaterial.sanoma.com and the subject of the message will be of the form: "Campaign ID – Campaign name- Ad material upload – start date of the earliest line item". Example ON-300703 - ADvendio Test Advertiser Oy AB - Ad material upload - 28-05-2021
The material link takes you to a website where you can deliver the ad material for your campaign. The link opens directly to the line item of the first publication day. If you are delivering material for a multimedia campaign, you will find separate line items for each media type. You will recognize the items by the material type in front of them (e.g., AUDIO/ RADIO).
Once you have selected the publication day of your choice by clicking on the line item you want to deliver your material to, follow the instructions below.
