Programmatic Buying
Programmatic buying is a way of buying media coverage directly through platforms. It enables the real-time optimisation of campaigns and the effective utilisation of data to target advertising.
The entire Sanoma network may be bought programmatically. When buying advertising space from Sanoma, you can be certain that your ads will appear in a safe, high-quality and reliable media environment.
What is programmatic buying?
Programmatic buying is a way of buying media coverage directly through platforms. The buyer can either be the actual client or a media agency. The buyer uses a DSP (demand-side platform) to buy coverage and the seller, or the media, uses an SSP (supply-side platform) to sell media coverage. These two platforms interact with each other and thereby make buying possible.
One of the benefits of programmatic buying is that it is a real-time system, enabling campaign optimization and changes without having to contact the seller media. It also saves time, as the buyer can buy multiple media at the same time via a single platform. One of the indisputable assets of programmatic buying is also the possibility to utilize the client’s own data.
How to Buy Sanoma's Network Programmatically?
In programmatic advertising, the buyer manages the campaigns, so you either need your own demand-side platform or an agency to manage your campaign. To be able to start, we need to know the DSP that will be used and the Xandr / FreeWheel Seat ID - after that we are able to whitelist the account and create the deals.
The SSPs that we use are Xandr (Display) and FreeWheel (Instream). We accept each buyer separately into our network – contact us and we will work together to find the best solution for your company
If you have any questions concerning programmatic buying, we are happy to help you! Please email us.
Why buy Sanoma's Programmatic Solutions?
1.
Highest reach in Finland
Possibility to reach your customers regardless of the target group.
2.
Brand safety
Our URL transparency and the tools that you use guarantee that your advertising will only be displayed in the environments of your choice.
3.
Most extensive domestic targeting products
We can build the right target groups in an even more customized and effective way based on your needs. Contact us!
4.
Personal customer service
Our programmatic buying professionals are always at your service.
5.
The best content in Finland
Best-known media and most reliable journalistic content in Finland
6.
Quality advertising environment
We choose our advertising partners with care so you can be sure that your ad will appear alongside other quality advertising.
Content for beginners and experts
HOW TO GET STARTED?
Programmatic advertising in Finland
You can buy the entire Sanoma network programmatically. When buying advertising space from us, your ads are guaranteed to appear in a safe, high-quality and reliable media environment.
TERMINOLOGY
Programmatic advertising terminology
Browse the most common terms and abbreviations in programmatic buying.
INSIGHT
The state of programmatic buying in Finland
Programmatic buying has taken huge steps forward in Europe and Finland in the last few years. In 2021, programmatic buying took a 57 % share of display advertising in Europe.
FAQ
Frequently asked questions
Did you not find an answer to your question yet? Please read our frequently asked questions.
Sanoma Network Structure
Our network consists of multiple websites. Below is a list of all the domains that can be bought programmatically.
Deal Structure and Pricing
For more detailed information on deals and pricing, please contact our programmatic team at programmatic@sanoma.fi.
Programmatic display advertising
You can buy a digital fullpage in Iltasanomat, Helsingin Sanomat and Lifestyle websites. The creative size is 620x891 for desktop and 300x431 for mobile. The inventory can be found under Xandr and you can use your existing deal to buy it – so you do not necessarily need a new deal.
You can buy a giant panorama + wallpaper in Iltasanomat. The image size is 1600x1150 where giant panorama is included. You should leave 205 pixels to the left and to the right 415 pixels (see the detailed instructions below). Tag doesn't need to be iframe!
You can use Adform, DV360 and Xandr DSP's for buying.
Keyword Takeover lets you have your ad visible first before any other ads with contextual keywords important to you. Keyword takeover is located in the best placement of Sanoma’s inventory in desktop and mobile. The product is only available in programmatic and has higher priority than guaranteed or programmatic so it overrides these in adserver ad decisioning.
Parade + Wallpaper is shown in IS.fi and Digital Fullpage in Sanoma RON.
You can buy native ad in Ilta-Sanomat and the Sanoma Lifestyle websites. The pricing follows our programmatic pricing model. You can use Adform, DV360 and Xandr to buy native ads.
Want to know more about native advertising? Read more!
Product ad is very tactical ad format, that consists of different components (headline, description, image, call-to-action, advertiser name) and it's built the same way as native ad. Call-to-action should be as tactical as possible, for example "Order here" or "Buy now". The idea of product ad is that it leads to product/order -section instead of actual content.
Programmatic Video Advertising
You can programmatically buy either instream or out-stream video advertising from Sanoma. Read more about video advertising here.
Programmatic Targeting
Almost all of the data segments of Sanoma can also be bought programmatically. See all our segments on sale here >
Frequently Asked Questions
Did you not find an answer to your question yet? Please read our frequently asked questions.