Programmatic Buying

Our various websites have slightly different ad structure. The image below shows a typical  example of a page layout on Ilta-Sanomat. 

The layout has also been divided into above-the-fold ad spots near the top of the page and below-the-fold spots lower down on the page.

You can buy advertising from Sanoma for all devices: desktop, mobile browsers and mobile applications.

More than half of the impressions in our network come from mobile devices. Chart beside shows how different devices perform on IS site.

Image size is1600 x 1150 px where 980 x 400 px giant panorama is included. On the left there should be 205 px and on the right 415 px.

Parallax

(excluding HS.fi)

Run in full-page digital locations. Ad placement size 620x891.

Background image + overlay

• Background image: Size 750x1700px (300 kB, jpg, png). The content itself must fit in a 750x952 size area when measured from the top border.
• Overlay image: 620x891 transparent png (100 kB). The content itself must be centered on a 620x787 px area in the middle of the image
• One link and the entire ad serves as the link area

OR

Background image only

• Background image: Size 750x1700px (300 kB, jpg, png). The content itself must fit in a 750x952 size area when measured from the top border.
• One link and the entire ad serves as the link area

Material delivery

Material deadline: 2 working days before the campaign begins.

After You have made the booking, please send the material via material link . Material delivery >

Parallax with video

(excluding HS.fi)

Run in full-page digital locations. Ad placement size 620x891.

Video + overlay image

• Video in size 1080x1920, file format MP4
  • The video should not contain relevant information, these should be in the overlay-image
  • Max 4MB
  • One link and the entire ad serves as the link area
• Overlay image: 620x891 transparent png (100 kB). The content itself must be centered on a 620x787 px area in the middle of the image
  • Add CTA, logo, and copy to the overlay image

OR

Video only

• Video in size 1080x1920, file format MP4
• Max 4MB
• One link and the entire ad serves as the link area
  • All the relevant information should be placed inside the safe area, sized 900x1300px in the middle of the video

Material delivery

Material deadline: 2 working days before the campaign begins.

After You have made the booking, please send the material via the material link. Material delivery >

Story

(Sold as digital full-page)

Story is a rich media format where you can tell a story using five images or videos. It is autoplayed without sound and played on loop.

Fill in the material form to describe how you want the ad to be built and submit the form and the materials using the material link.

• Materials to be delivered:
• 2–5 image or video materials
• Image 375x667 px, max. 250 kB, .jpeg
• Video material instructions
  • File format: MP4
  • File size: max. 3.5 MB
  • MOOV at the front of the file (Fast Start / Progressive download)
  • Duration: max. 15 s, recommended duration: 5–10 s
  • Aspect ratio: 9:16
• Material form with the required information filled in
• Logo 50x50 px, max. 50 kB, .jpeg,
• One link, the entire ad serves as the link area 

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via material link . Material delivery >

We will make one Keyword Takeover deal which is used in campaign. You can use one or more keywords in the campaign​

Keywords should be large enough that we have inventory for those​

Frequence is set in the DSP.​

Works best in longer term as we can’t be sure that journalists are writing articles from spesified keywords in short term.

DSP-specific Technical Instructions for Native ad

*It’s recommended to use only the long headline and long body text leave short ones empty

** Call to action will only be shown for product ads. As it's not possible to set in Adform, we use our default  call to action "lue lisää". For native ads there will not be any call to action, even if it's possible to set on DSP end (except IS app where we also use our default call to action "lue lisää").

1. Redirect the ad to the client's content instead of a product page.

2. Make sure that the reader arrives to content that is in line with the headline of the ad.

3. Write the ad content to match the content of the chosen media.

4. Remember that interesting content is the key; the ad should not actively sell anything.

5.  Utilize the wide reach of the media to gain more readers for the client's content.

1. Avoid several sentences in the title - do not use dots

2. The description is equally important and should be tempting - it can be unique to the actual ingress of the article

3. Raise interest with a good title - clickbait era is over!

4. Write the content to match the chosen media

5. Check the technical specs – e.g. text ”mainos” is already implemented in the Sanoma template

DSP-specific Technical Instructions for Product Ad

*It’s recommended to use only the long headline and long body text leave short ones empty

** Call to action will only be shown for product ads. As it's not possible to set in Adform, we use our default  call to action "lue lisää". For native ads there will not be any call to action, even if it's possible to set on DSP end (except IS app where we also use our default call to action "lue lisää").

You can programmatically target your advertising also to various websites and sections. Below are some examples of our targeting packages. In addition to these, we can also create custom context packages. You may ask for a separate deal for a context package.

• Cars

• Well-being and Health

• Families with Children

• Travel

• Fashion and Beauty

• Women

• Young People

• Young Women

• Garden

• Recruitment

• Food

• Home

• B2B

• Sports

• Entertainment

• Interior Decoration

• Trendsetters

• Online Buyers