Radio Advertising Rates
National Radio Advertising Rates
Sanoma sells national radio airtime on Radio Suomipop, Radio Rock, Easy Hits, Loop, Groove, HitMix, Aito Iskelmä and Classic Hits.
You can buy radio airtime in three different ways:
1.Radio Velho packages
2.Channel-specific spot rates (Audioplanner)
3.Channel packages with spot rates (Audioplanner)
Radio Velho
With Radio Velho packages, you buy impressions in a specific target audience. All the airtime is floating (RBS). Radio Velho campaigns are planned
in X4 Extranet. The emphasis on specific weeks and the spot lengths can be edited. By paying a surcharge, you can buy specific programme blocks for the campaign or give certain days of the week a greater or lesser emphasis.
Radio Velho Static has predetermined shares of channels based on natural listening. The minimum TRP for a campaign is 10 TRP per day.
With Radio Velho Dynamic, you can choose 3–8 channels and customize the shares of channels. The minimum purchase volumes per channel and per day for Radio Velho Dynamic are: Radio Suomipop 5.0 TRP, Radio Rock 3.0 TRP, Easy Hits 1.5 TRP, Loop 0.6 TRP, Groove 0.3 TRP, HitMix 0.1, Aito Iskelmä 0.5 TRP and Classic Hits 0.5 TRP.
With Radio Velho Channel Buying, you choose the channel you want. The minimum purchase volumes per channel and per day are the same
as with Radio Velho Dynamic.
Radio Velho Buying Methods and Target Audiences
| National buying methods | Regional buying methods | ||
|---|---|---|---|
| Static | Dynamic | Channel Buying | Static |
25-44 | 25-44
| 25-44 | 9+ |
Pre-determined shares on channels 7-8 channels | Adjustable shares on channels 3-8 channels | Channel buying 1 channel | Spot buying All channels in the are purchased in a package |