Outstream Video Advertising

An outstream video means video advertising displayed in a banner spot in the entire high-reach Sanoma network

Outstream advertising is perfect for increasing the coverage of video advertising, but it has a more reminding role. Compared to display advertising, a video can be used to generate more attention value from consumers. We recommend that advertisers utilize our extensive data targeting opportunities in outstream advertising.

Article video

An article video is a mid-page video ad placement that gets noticed. With an article video, you can, for example, gain additional reach for a product launch in support of TV and other media.

Additional Info

Article videos can be vertical, square, or horizontal in format. There is no campaign duration limit for article videos. The video starts playing automatically on the consumer's screen without sound, ends on the final frame, and a replay icon remains visible.

Pricing

Gross price: €20 CPM
Customer discounts are available.

Material Guidelines

Video ratio	Video size (pixels)	File type	File size
16:9 (horizontal)	1920 x 1080	mp4	max. 4 mb
1:1 (square)		mp4	max. 4 mb
9:16 (vertical)	1080 x 1920	mp4	max. 4 mb

Additional Video Information

Length: max 30 seconds
Frame rate: 25 frames per second
Stereo audio: 44.1 kHz or 48 kHz
Audio levels: In accordance with the EBU R128 standard at -23 LUFS
Video bitrate: 8,000 – 16,000 kbps
Audio bitrate: 384 kbps

Material Submission

The material, URL, and tracking details must be submitted via the material link sent after booking, two working days before the campaign starts.

For material submission guidelines, if you encounter any issues with the download link, please contact via email: digitrafiikki@sanoma.com.

Continuous Video

Continuous video offers cost-effective reach, especially for ongoing campaigns. With vertical, square, or horizontal video, you can engage in tactical or brand marketing for a precise target audience. You can also use this solution to support multi-channel advertising and build top-of-mind awareness.

Additional Info

Continuous Video is a dynamically priced, impression-based advertising solution displayed across Sanoma’s digital network. It is a net product, and customer discounts are not available.

The minimum campaign duration is 30 days.

The video starts playing automatically on screen without sound and ends on the final frame of the video. A play icon remains visible, allowing users to replay the video.

Clicking on the video directs users to a landing page.

A wide range of targeting options is available for this product. Targeting does not include retargeting, site-specific targeting, or targeting based on financial research data.

Pricing:

Dynamic net price based on targeting and demand: €3.5–10 CPM.

Material Guidelines

Video ratio	Video size (pixels)	File type	File size
16:9 (horizontal)	1920 x 1080	mp4	max. 4 mb
1:1 (square)		mp4	max. 4 mb
9:16 (vertical)	1080 x 1920	mp4	max. 4 mb

Video Specifications:

Video length: max 30 seconds
Max. 5 creatives per size
25 frames per second
Stereo audio: 44.1 kHz or 48 kHz
Audio levels: According to EBU R128 standard, -23 LUFS
Video bitrate: 8,000–16,000 kbps
Audio bitrate: 384 kbps

Material Delivery

Final video material for advertising and the URL used in the ad must be submitted two (2) working days before the campaign starts.

Materials are delivered via the material link provided after the booking.

Material Delivery Instructions

If issues arise when submitting material via the upload link, please contact us via email: digitrafiikki@sanoma.com.

View Guarantee Video

The view guarantee solution is your choice when you want to maximize the number of fully viewed video impressions. You only pay for complete views.

The view guarantee video is available through direct sales and will become available for purchase in Sanoma Ad Manager at the beginning of 2025.

Additional Info

You can choose one or multiple vertical, horizontal, or square-shaped videos for the view guarantee solution.

Maximum spot length: 15 seconds
Minimum campaign duration: 2 weeks

The solution is untargeted; the view itself indicates interest in the content.

The video starts automatically without sound and ends on the final frame. A play button remains visible, allowing users to replay the video.

Clicking on the video directs users to a landing page.

Pricing:

Net price per complete view:

0–6 second videos: €0.03 per full view
7–15 second videos: €0.05 per full view

Material Guidelines

Video ratio	Video size (pixels)	File type	File size
16:9 (horizontal)	1920 x 1080	mp4	max. 4 mb
1:1 (square)		mp4	max. 4 mb
9:16 (vertical)	1080 x 1920	mp4	max. 4 mb

Video Specifications:

Video length: max 30 seconds
Max. 5 creatives per size
25 frames per second
Stereo audio: 44.1 kHz or 48 kHz
Audio levels: According to EBU R128 standard, -23 LUFS
Video bitrate: 8,000–16,000 kbps
Audio bitrate: 384 kbps

Material Delivery

Final video material for advertising and the URL to be used in the ad must be submitted two (2) working days before the campaign starts.

Materials are delivered via the material link provided after booking.

Material Delivery Instructions

If any issues arise with submitting materials via the upload link, please contact us via email: digitrafiikki@sanoma.com.

Social Video

Social Video is an effective tactical ad format when you want to drive traffic to your website, gain conversions, or expand the reach of your Facebook advertising.

Additional Info

Social Video can be implemented with a link text or a call-to-action (CTA). The product is priced on a CPC basis. The ad is displayed across Sanoma’s entire digital network. The social media boost can also be executed with a carousel or a still image.

The video starts automatically without sound and ends on the final frame. A play button remains visible, allowing the video to be replayed.

Clicking on the video directs users to a landing page.

Material Guidelines

Aspect ratio	Recommended sizes	File type	File size
16:9	320 x 180 – 720 x 405	.mp4	max. 4 MB
1:1	320 x 320 – 720 x 720	.mp4	max. 4 MB
4:5	256 x 320 – 576 x 720	.mp4	max. 4 MB

Video Specifications:

Social Display can consist of an image or a video.Social Display can also be produced in carousel format.Use the material link sent after booking to upload texts *, the main image or video and your logo.Delivery deadline: at least 2 working days before the campaign launch.

* Advertiser's name (max. 25 characters), Body text (max. 200 characters), URL, Title (max. 50 characters), CTA button (only needed for CTA ad)

Possible options for the CTA button:

Hae nyt, Varaa nyt, Soita nyt, Ota meihin yhteyttä, Lataa, Hae reittiohjeet, Lue lisää, Hae esitysajat, Pyydä tarjous, Lähetä viesti, Varaa aika, Tallenna, Näytä ruokalista, Osta nyt, Rekisteröidy, Katso lisää, Kuuntele nyt

Other video features:

Duration: max. 30 sFrame rate: 25 FPSAudio: 44.1 kHz or 48 kHzAudio loudness: -23 LUFS (+/- 1.0) according to EBU R128MOOV atom at the beginning of the file

Logo:

Logo image, max. 50 kb (same as in Facebook)

Video Wallpaper

Video Wallpaper is an impressive ad format where the video is displayed on a 1600x1200 px wallpaper area. The product consists of a video background and a giant panorama overlay ad on top of the video.

Material Guidelines

The product consists of a video that should be size 800 x 600 px (the media scales it to full-page) and a 980 x 400 px giant panorama overlay ad on top of the video. The ad should be partly transparent so that the video plays under it.

Giant Panorama

Size: 980 x 400 px
File format: JPG, PNG (max. 250 kB) or HTML5 (kilobyte limit of initial load max. 200 kB)
The Giant Panorama may be partly transparent (PNG or HTML5)

Wallpaper (Video)

800 x 600 px video
File size: max. 3,5 MB
Frame rate: 25 FPS
File format: mp4
Codec: H.264/MPEG-4 AVC
No sound
The whole wallpaper is clickable

In the ad template:

The video is expanded to fill the whole background.
The video starts automatically and is repeated in loop. The video may be programmed to stop when the user scrolls down.
A pause/play button is added to the top right-hand corner.
The video starts to play immediately when the user enters the site (the video cannot have sound).

Tools for mediaplanning

Outstream Video Advertising

An outstream video means video advertising displayed in a banner spot in the entire high-reach Sanoma network

Sanoma's Outstream Video products:

Article video

Continuous Video

View Guarantee Video

Social Video

Video Wallpaper

Rates, material information and contacts

Rates

Material information

Contact Us

Outstream Video Advertising

An outstream video means video advertising displayed in a banner spot in the entire high-reach Sanoma network

Sanoma's Outstream Video products:

Article video

Continuous Video

View Guarantee Video

Social Video

Video Wallpaper

Copy direct URL Rates, material information and contacts

Rates

Material information

Contact Us

Rates, material information and contacts