Skip to main content
Sanoma
  • Suomeksi Fi FI - Suomeksi
  • In English En EN - In English
  • Sanoma Ad Manager
  • Sanoma Media B2B
Log in
  • Media & Services
  • Cases
  • News & Articles
  • Tools for mediaplanning
    • Material Instructions
    • Exceptional timetables
    • Rates
    • Media Kits
    • Programmatic Buying
  • Contact info
Contact us

Breadcrumb

  1. Home
  2. Tools for mediaplanning
  3. Material Instructions
  4. Digital Material Instructions

Delivering Digital Materials

Ad materials are delivered using ad links.

Links are sent to the material deliverer's e-mail once the ad booking has arrived.

Instructions for Ad Material Delivery

When a campaign has been confirmed, an upload link will be sent for submitting the ad material. The upload link is campaign-specific and valid for display, cpc and video campaigns the entire duration of the campaign. For print campaigns the link is valid until Sanoma has handled the campaign and the status is sent.

The e-mail will be sent from noreply@admaterial.sanoma.com and the subject of the message will be of the form: "Subject in Finnish__Advertiser name__Campaign name__Start starting-date__Subject in English".

Example:
Aineistopyyntö__Grocery store Finland Oy __Summer Campaign__Start 15-05-2023__Ad material request

Step-by-step instructions for different ad material formats can be found below on this page.

Image file (jpg, gif, png)

The material link takes you to a website where you can deliver the ad material for your campaign. The link opens directly to the line item of the first publication day. If you are delivering material for a multimedia campaign, you will find separate line items for each media type. You will recognize the items by the material type in front of them (e.g., DIGITAL). 

Once you have selected the publication day of your choice by clicking on the line item you want to deliver your material to, follow the instructions below.

  • Drag the image material to the marked area or click to open the file menu. 
  • If the same campaign has multiple image materials, you can drag and drop all the files at once. In this case, the system creates a separate creative for each file under the campaign.
Add file
  • After uploading the creative, the Summary tab opens on the right
  1. The Summary tab contains a URL field where you can paste the link that is the target URL of your campaign. If the banner has no link, select no URL.
  2. If you wish, you can add an impression pixel in the Impression tracker field.
  3. Instructions for Sanoma AdOps -field is for run instuctions and information if needed
  4. Click on Submit.
summary
  • You can find the material information in the Validation tab on the right.
  • Check the validation report of your creative, i.e., the summary of the inspection. If your creative did not pass validation (red colour):
    • Delete the creative you added by clicking on the rubbish bin icon.
    • Make the required corrections to your creative, check for example the weight limit or the dimensions of the creative.
    • Upload the corrected file in the line item and check to make sure it passes the validation.
  • Click on Submit
aineist-ohje-validation-passed.png
  • The green Approve button appears when the campaign is ready to be sent (the file and the link have been added and validation has been passed).
  • Send the line item by clicking on the Approve button to send the creative to Sanoma. 
  • After approval, the line item will move forward on the upload page under the Arrived status. 
approve
  • You can follow the progress of the campaign on the material page.
  • The campaign is ready when its status is Completed/Ready.
completed

If necessary, you can exchange the campaign material via the upload page.  Delete the old file under the campaign and upload a new file.

Tag material

The material link takes you to a website where you can deliver the ad material for your campaign. The link opens directly to the line item of the first publication day. If you are delivering material for a multimedia campaign, you will find separate line items for each media type. You will recognize the items by the material type in front of them (e.g., DIGITAL). 

Once you have selected the publication day of your choice by clicking on the line item you want to deliver your material to, follow the instructions below.

  1. Start by clicking 3.rd party / SG-code tab
  2. Paste your tag to 3rd party field
  3. Instructions for Sanoma AdOps -field is for run instuctions and information
  4. Click on Submit.
tag
  • You can find the material information in the Validation tab on the right.
  • Check the validation report of your creative, i.e., the summary of the inspection. If your creative did not pass validation (red colour):
    • Delete the creative you added by clicking on the rubbish bin icon.
    • Make the required corrections to your creative, check for example the weight limit or the dimensions of the material.
    • Upload the corrected file in the line item and check to make sure it passes the validation.
  • Click on Submit
validation
  • The green Approve button appears when the campaign is ready to be sent (the file and the link have been added and validation has been passed).
  • Send the line item by clicking on the Approve button to send the creative to Sanoma. 
  • After approval, the line item will move forward on the upload page under the Arrived status. 
approve
  • You can follow the progress of the campaign on the material page.
  • The campaign is ready when its status is Completed.
completed

If necessary, you can exchange the campaign material via the upload page.  Delete the old file under the campaign and upload a new file.

HTML5 material

The material link takes you to a website where you can deliver the ad material for your campaign. The link opens directly to the right material tab. If you are delivering material for a multimedia campaign, you can find the line items of each media type in their own tabs. You will recognize the items by the identifier in front of them (e.g., DIGITAL).

  • Drag the files to the marked area or click to open the file menu. The system recognizes the material as one HTML5 creative and creates a line for it within the line item. 
  • If the same campaign has multiple materials, upload the files separately. In this case, the system creates a separate creative of each HTML5 set under the campaign.
Add file
  • You do not need to add a link if the URL/trackings have already been added to the HTML5 material.
  • After uploading the creative, the Summary tab opens on the right
  1. The Summary tab contains a URL field where you can paste the link that is the target URL of your campaign. If the banner has no link, select no URL.
  2. If you wish, you can add an impression pixel in the Impression tracker field.
  3. Instructions for Sanoma AdOps -field is for run instuctions and information
  4. Click on Submit.
summary
  • You can find the material information in the Validation tab on the right.
  • Check the validation report of your creative, i.e., the summary of the inspection. If your creative did not pass validation (red colour):
    • Delete the creative you added by clicking on the rubbish bin icon.
    • Make the required corrections to your creative, check for example the weight limit or the dimensions of the material.
    • Upload the corrected file in the line item and check to make sure it passes the validation.
  • Click on Submit
validation
  • The green Approve button appears when the campaign is ready to be sent (the file and the link have been added and validation has been passed).
  • Send the line item by clicking on the Approve button to send the creative to Sanoma. 
  • After approval, the line item will move forward on the upload page under the Arrived status. 
approve
  • You can follow the progress of the campaign on the material page.
  • The campaign is ready when its status is Completed.
completed

If necessary, you can exchange the campaign material via the upload page.  Delete the old file under the campaign and upload a new file.

Delivering additional material

  • Click on the Add material button next to the added material.
  • Drag the material to the marked area or click to open the file menu. 
  • If the same campaign has multiple materials, you can drag and drop all the files at once. In this case, the system creates a separate creative of each file under the campaign.
optional
  • After uploading the creative, the Summary tab opens on the right
  1. The Summary tab contains a URL field where you can paste the link that is the target URL of your campaign. If the banner has no link, select no URL.
  2. If you wish, you can add an impression pixel in the Impression tracker field.
  3. Instructions for Sanoma AdOps -field is for run instuctions and information
  4. Click on Submit.
summary
  • You can find the material information in the Validation tab on the right.
  • Check the validation report of your creative, i.e., the summary of the inspection. If your creative did not pass validation (red colour):
    • Delete the creative you added by clicking on the rubbish bin icon.
    • Make the required corrections to your creative, check for example the weight limit or the dimensions of the material.
    • Upload the corrected file in the line item and check to make sure it passes the validation.

Click on Submit

aineist-ohje-validation-passed.png
  • The green Approve button appears when the campaign is ready to be sent (the file and the link have been added and validation has been passed).
  • Send the line item by clicking on the Approve button to send the material to Sanoma. 
  • After approval, the line item will move forward on the upload page under the Arrived status. 
approve
  • You can follow the progress of the campaign on the material page.
  • The campaign is ready when its status is Completed.
completed

Exchanging the creative

If necessary, you can exchange the campaign material via the upload page. 

Please note that if Sanoma has already processed a print campaign, you cannot exchange the ad directly on the upload page. In this case, please contact Sanoma’s print traffic, tel. +358 40 151 1942.

  • Drag the image material to the marked area or click to open the file menu. 
  • If the same campaign has multiple image materials, you can drag and drop all the files at once. In this case, the system creates a separate creative of each file under the campaign.
replace material
aineisto-ohje-materiaalimuistutus.jpg
  • After uploading the creative, the Summary tab opens on the right
  1. The Summary tab contains a URL field where you can paste the link that is the target URL of your campaign. If the banner has no link, select no URL.
  2. If you wish, you can add an impression pixel in the Impression tracker field.
  3. Instructions for Sanoma AdOps -field is for run instuctions and information
  4. Click on Submit.
summary
  • You can find the material information in the Validation tab on the right.
  • Check the validation report of your creative, i.e., the summary of the inspection. If your creative did not pass validation (red colour):
    • Delete the creative you added by clicking on the rubbish bin icon.
    • Make the required corrections to your creative, check for example the weight limit or the dimensions of the material.
    • Upload the corrected file in the line item and check to make sure it passes the validation.
  • Click on Submit
validation
  • The green Approve button appears when the campaign is ready to be sent (the file and the link have been added and validation has been passed).
  • Send the line item by clicking on the Approve button to send the material to Sanoma. 
  • After approval, the line item will move forward on the upload page under the Arrived status. 
approve
  • You can follow the progress of the campaign on the material page.
  • The campaign is ready when its status is Completed.
completed

Previous material is used in the campaign

Once you have selected the publication day of your choice by clicking on the line item you want to deliver your material to, follow the instructions below.

  • After activating the line item, the Summary tab opens on the right
  1. The Summary tab contains a URL field where you can paste the link that is the target URL of your campaign. If we should use the previous redirection, you can leave this field blank. If the banner has no link, select no URL.
  2. If you wish, you can add an impression pixel in the Impression tracker field. If we should use the previous tracking, you can leave this field blank.
  3. Write more information about the campaign to be repeated in the  Sanoma AdOps field, for example: Use the same material as in campaign X, ID: ON-123456
  4. Click on Submit
summary
  • The green Approve button appears when the campaign is ready to be sent.
  • Send the line item by clicking on the Approve button to send the material to Sanoma. 

After approval, the line item will move forward on the upload page under the Arrived status.

approve
  • You can follow the progress of the campaign on the material page.
  • The campaign is ready when its status is Completed.
completed
Sanoma

Sanoma – all commercial encounters from one house

Almost all Finns (97 %) spend time with Sanoma’s media every week. 

 

Closure

  • Home
  • News & Articles
  • Cases
  • Media & Services
  • Tools for mediaplanning
  • Contact us
Customer Service

Available weekdays 8.00 am - 4.00 pm

yrityspalvelu@sanoma.fi

+358 10 808 085

Local network or mobile call fee will be charged

  • Facebook
  • Linkedin

Footer menu

  • Privacy
  • Responsible Disclosure Statement

©2025 Sanoma Media Finland