Digital Material Instructions

In performance-based advertising, the role of the actual ads is especially important. Each ad must be clearly structured and resonate with your target group. Please observe the points below when designing ads for a performance-based campaign:

Direct advertising to your target group effectively with the right advertising message

• Address the right target group with a relevant advertising message.
• Keep your message simple and clear and place all the extra information on the landing pages.

You can have multiple versions of an ad for each advertising format. The suitable number of versions depends on the campaign structure, the budget and the campaign period.

• The automatic optimisation system selects the ad versions that work best. We cannot guarantee equal visibility to all ad versions.

Ad sizes:

• 600 x 500 px
• 200 x 600 px
• 468 x 400 px

Before a campaign can be launched, at least one ad version in each required size must be uploaded in the system. For campaigns that are mobile only, 600 x 500 px is the only required size.

Material requirements and restrictions:

• The ad must clearly display the name and logo of your company
• The ad must prompt users to click it
• A good activation tells the viewer what you want them to do after clicking the ad
  • “Read more”
  • “Buy now”
  • “Enter the competition”
• The kilobyte limits for banners can be found here
• Permitted ad formats: JPEG, GIF, PNG, 3rd party tag, HTML5 (N.B. Sanoma’s HTML5 ad instructions)
• No "misleading functionalities"
• No sound
• In animated ads, the duration of the animation is max. 10 seconds after which the animation must end
• No rapidly flashing or otherwise disturbing animation
• The file name cannot contain punctuation marks, spaces or characters with umlauts

Material delivery

• Delivery deadline: at least 2 working days before the campaign launch
• The material is delivered via the material link sent after the booking. Instructions for material delivery >
• If you have any problems delivering materials, please contact us by email: digitrafiikki@sanoma.com

N.B. We only accept materials that fulfil the requirements listed above.

Sanoma RON CPC Package Description

(Sanoma RON, excl. HS)

Material instructions and delivery:

• Social Display can consist of an image or a video.
• Social Display can also be produced in carousel format.
• Use the material link sent after booking to upload texts *, the main image or video and your logo.
• Delivery deadline: at least 2 working days before the campaign launch.

* Advertiser's name (max. 25 characters), Body text (max. 200 characters), URL, Title (max. 50 characters), CTA button (only needed for CTA ad)

Possible options for the CTA button: Hae nyt, Varaa nyt, Soita nyt, Ota meihin yhteyttä, Lataa, Hae reittiohjeet, Lue lisää, Hae esitysajat, Pyydä tarjous, Lähetä viesti, Varaa aika, Tallenna, Näytä ruokalista, Osta nyt, Rekisteröidy, Katso lisää, Kuuntele nyt

Main ad image:

Or video:

Other video features:

• Duration: max. 30 s

• Frame rate: 25 FPS

• Audio: 44.1 kHz or 48 kHz

• Audio loudness: -23 LUFS (+/- 1.0) according to EBU R128

• MOOV atom at the beginning of the file

Logo:

• Logo image, max. 50 kb (same as in Facebook)

Carousel

• You can choose between 2 and 5 images for your ad, where you can choose your own call-to-action texts. You can also direct readers to different landing sites by image.
• The aspect ratios should always be the same on the carousel. We recommend a 1:1 aspect ratio.

Material instructions:

• Image size 600 x 314 px, max. 300 kB
• One link and the entire ad is clickable 
• Headline max. 90 characters
• Description max. 150 characters
• Advertiser (the advertiser's name as it should be displayed in the ad), max. 32 characters
• Activation max. 20 characters, for example:
  • “Buy now!”
  • “Subscribe”
  • “Get yours now”

Product Ad Description

• Material delivery 2 business days before the campaign launch
• For material delivery, you will receive an upload link. See the instructions for material delivery.
• If you have questions about the materials or material delivery, please be in contact: digitrafiikki@sanoma.com

Vertical orientation: 1536 x 2008 px (retina)
Horizontal orientation: 2048 x 1496 px (retina)

• High-quality JPG or PNG image, the maximum combined file size of vertical and horizontal images is 5 MB
• Two material images are required, but you can deliver only one redirect link for the campaign
• A link area the size of the full image is added to the material
• Impression pixel tracking cannot be appended to the material; impressions and clicks are reported in a separate report
• Materials cannot be run in rotation
• No tag materials
• The ad is displayed on mobile, tablet and desktop devices of different sizes. The image material is scaled automatically to fit the screen. A black margin is automatically added around the edges if the aspect ratio of the screen is different.

Ad displays work in the same way as the device browser, meaning that the ads are built using HTML5, CSS and JavaScript technologies similarly to responsive websites. The ad can contain, for example, video, animation, multiple links and clickable elements. The ad display can continue downwards so that the user scrolls down similarly to a website.

The material is delivered as a zip file, including the index.html and the image, CSS and JavaScript elements required for the ad. Possible videos can be streamed in the ad. The maximum file size of the zip file is 5 MB, no tag materials.

• Video file in mp4 format (max. 500 MB)
• Poster image in the background of the video as a JPG or a PNG file
  • The aspect ratio of the poster image should be roughly the same as in the video.
  • The poster image is displayed if the video cannot be played because the user is offline, for example.
• Background images with vertical and horizontal orientation as high-quality PNG or JPG files
  • vertical image: 1536 x 2008 px
  • horizontal image: 2048 x 1496 px
• Link to the campaign page

The ad works on the user's device with both vertical and horizontal orientation. The video player is placed in the centre of the ad on top of the background images delivered by the advertiser. The text and image elements in the background should be placed so that they are not entirely covered by the video.

• The width of the vertical video is about 95% of the background image
• The width of the horizontal video is about 80% of the background image

Note that the video is not clickable. Clicking on the video will pause it. The background image will serve entirely as q link area.

Texts

• Headline: max. 80 characters
• Lead: max. 180 characters
• Body text: no limitations – remember that longer is not always better!
  • Headlines, lists, quotes and links can be used as stylistic devices.
  • Text material can be delivered as a Word or a txt file.

Images & Videos

• Main image: aspect ratio 16:9, min. 1920 x 1080 px
• Other possible images: vertical or horizontal,
  width min. 1300 px, max. 5 images
• File formats: JPG only
• Caption: character limit: 200.
  • You should add the image credits at the end of the caption, for example: “Photo: Photographer’s name”, or if you use a stock image from an image bank, “Photo: Shutterstock”, for example.
• Mark where you want each image to go in the body text:
  • Example: Image - file name.jpg
• Videos can be embedded using links from e.g. YouTube or Vimeo.

• Image (JPG) for each page
• Vertical orientation only: 1536 x 2008 px
• Combined maximum size of images: 8 MB
• Maximum number of pages in the insert: 16
• Each page can have its own link (indicate which link is for which page)

One material (image) + destination URL needed

• 1436 x 1436 px
• jpg or png
• max. 500 kB

Format

• Static image (jpg)
• One link and the entire ad serves as the link area
• Material may have its own click / impression tracking. 
• Recommended number of images in an insert: 3–10 per insert

Material sizes

• Desktop and mobile 620 x 891 px, max 150kB per image

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via material link . Material delivery >

If you have any problems with submitting the material through the upload link, please contact us by email: digitrafiikki@sanoma.com

Run in full-page digital locations. Ad placement size 620x891.

Background image + overlay

• Background image: Size 750x1700px (200 kB, jpg, png). The content itself must fit in a 750x952 size area when measured from the top border.
• Overlay image: 620x891 transparent png (100 kB). The content itself must be centred on a 620x787 px area in the middle of the image
• One link and the entire ad serves as the link area

OR

Background image only

• Background image: Size 750x1700px (200 kB, jpg, png). The content itself must fit in a 750x952 size area when measured from the top border.
• One link and the entire ad serves as the link area

Material delivery

Material deadline: 2 working days before the campaign begins.

After You have made the booking, please send the material via material link . Material delivery >

Run in full-page digital locations. Ad placement size 620x891.

Video + overlay image

• Video in size 1080x1920, file format MP4
• The video should not contain relevant information, these should be in the overlay-image
• Max 4MB
• One link and the entire ad serves as the link area
• Overlay image: 620x891 transparent png (100 kB). The content itself must be centred on a 620x787 px area in the middle of the image
• Fall back -image: 620x891 (100 kt)
• Add CTA, logo and copy to the overlay image

OR

Video only

• Video in size 1080x1920, file format MP4
• Max 4MB
• Fall back -image: 620x891 (100 kt)
• One link and the entire ad serves as the link area
• All the relevant information should be placed inside the safe area, sized 900x1300px in the middle of the video

Material delivery

Material deadline: 2 working days before the campaign begins.

After You have made the booking, please send the material via material link . Material delivery >

(Sold as digital full-page)

Story is a rich media format where you can tell a story using five images or videos. It is autoplayed without sound and played on loop.

Fill in the material form to describe how you want the ad to be built and submit the form and the materials using the material link.

• Materials to be delivered:
• 2–5 image or video materials
• Image 375x667 px, max. 250 kB, .jpeg
• Video material instructions
  • File format: MP4
  • File size: max. 3.5 MB
  • MOOV at the front of the file (Fast Start / Progressive download)
  • Duration: max. 15 s, recommended duration: 5–10 s
  • Aspect ratio: 9:16
• Material form with the required information filled in
• Logo 50x50 px, max. 50 kB, .jpeg,
• One link, the entire ad serves as the link area 

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via material link . Material delivery >

Contains a parade and a mobile parade placements

Images

• 5–10 images, size 600 x 600 px, 100 kB / image
• File formats: JPG, PNG

Tracking

• Sanoma reports on the impressions, clicks and swipes.
• Each image may have its own URL/click tracking.
• The ad may use 3rd party impression/click tracking.
• This ad format may not be loaded through a 3rd party tag.

This ad format works on most smartphones. On devices that do not enable the 3D effect, the ad is displayed as a Slider.

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via material link . Material delivery >

If you have any problems with submitting the material through the upload link, please contact us by e-mail: digitrafiikki@sanoma.com

• Required images: 4-10 image files
• Material dimensions: 600 x 600 px
• File formats: JPG, PNG
• Kilobyte limit: 65 kB / image
• Each image can have its own URL/click tracker
• 3rd party tags: An ad format like Spin Cube can be run through the Adform tag. 

Spin Cube starts off with a quick spin (auto spin) that encourages the user to swipe the ad. If you wish, you may also prompt the user to swipe the ad in your copy text.
You may select auto rotation where the ad side changes automatically every few seconds. Auto rotation ends when the user swipes the ad. If you wish to use auto rotation in the ad, please mention AUTO ROTATION in your message when delivering the ad material.

• Required images: 4-10 image files
• Material dimensions: 600 x 600 px
• File formats: JPG, PNG
• Kilobyte limit: 65 kB / image
• Each image can have its own URL/click tracker
• 3rd party tags: An ad format like Slider can be run through the Adform tag. 

The ad starts off with a quick animation that encourages the user to swipe the ad. If you wish, you may also prompt the user to swipe the ad in your copy text.

You may add auto rotation where the ad slide changes automatically every few seconds. Auto rotation ends when the user swipes the ad. If you wish to use auto rotation in the ad, please mention AUTO ROTATION in your message when delivering the ad material.

• Required images: 4-10 image files
• Material dimensions: 600 x 600 px
• File formats: JPG, PNG
• Kilobyte limit: 65 kB / image
• Each image can have its own URL/click tracker

The ad starts off with a quick animation that encourages the user to swipe the ad. If you wish, you may also prompt the user to swipe the ad in your copy text.
This ad format works on most smartphones. In devices that do not enable the 3D effect, the ad is displayed as a Slider.

- Required images: 2-10 image files
- Material dimensions: 600 x 600 px
- File formats: JPG, PNG
- Kilobyte limit: 100 kB / image
- Each image can have its own URL/click tracker

The ad starts off with a quick animation that encourages the user to swipe the ad. If you wish, you may also prompt the user to swipe the ad in your copy text.

You may add auto rotation where the ad slide changes automatically every few seconds. Auto rotation ends when the user swipes the ad. If you wish to use auto rotation in the ad, please mention AUTO ROTATION in your message when delivering the ad material.