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Digital Material Instructions
 

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Display Cross-Screen Ad Formats
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Rich Media materials
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HTML5 Materials
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Multichannel Solutions
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Inner Page Advertising in Digital Editions
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Wallpaper Materials
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Performance-Based Advertising (Sanoma Network Optimizer)
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Video Advertising Material Instructions

Material Delivery
Tips for Ad Layout

Most Common Ad Formats and Kilobyte Limits

Ad Format

Width x Height

Kilobyte Limit of Image Material

Digital Fullpage

620 x 891 px

300 kB

Cross-screen parade

980 x 400 px + 300 x 300 or 600 x 600 px

300 kB

Half Page

300 x 600 px

300 kB

Cross-screen rectangle

600 x 500 px

300 kB

 

 

 

Wallpaper + Giant Panorama

1600x1200 px + 980 x 400 px

300 kB

Dynamic Wallpaper 250

1600 x 1200 px / 250

300 kB

Dynamic Wallpaper 400

1600 x 1200 px / 400

300 kB

Video Wallpaper + Parade

800 x 600 px + 980 x 400 px

300 kB

 

 

 

AL. SK Digital Frontpage

718 x 841 px (desktop & mobile)

300 kB

AL, SK Digital Fullpage

620 x 891 px

300 kB

AL, SK, Digital  Half page 

600 x 500 px

300 kB

 

 

 

Multichannel HS Digital frontpage
(3rd party tags cannot be used)

718 x 841 px (desktop & mobile)
1436 x 1682 px (tablet) 

300 kB
2 MB

Multichannel HS Digital Fullpage 

620 x 891 px

300 kB

Multichannel HS Digital Half page

600 x 500 px

300 kB

The kilobyte limits are unconditional and unfortunately, we cannot bend them. Kilobyte limits cannot be avoided by using loaders or a third-party tag. The kilobyte limit can only be exceeded by the user’s activation, e.g. a mouseover or a click.

Display Cross-Screen Ad Formats

Format

  • jpg, png, 3rd party tag (iframe)

  • One link and the entire ad serves as the link area

  • Material may have its own click / impression tracking. 

Material sizes

  • 620 x 891 px ( 300 kB)

N.B. 3rd party tag :  Format: Iframe.  The content can only be lightly animated. 

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via material link . Material delivery >

If you have any problems with submitting the material through the upload link, please contact us by e-mail: digitrafiikki@sanoma.com

Format

  • jpg, png, 3rd party tag, HTML5

  • One link and the entire ad serves as the link area

  • Material may have its own click / impression tracking. 

  • Animations made with Canvas are not working properly on iOs. We do not recommend using Canvas if the campaign is run in our iOs apps.

Material sizes

  • 300x250 px (tag, HTML5)

  • 600 x 500 px (.jpg, .png)

  • Please note when creating image material: 600 x 500 px material is scaled according to the screen width of the phone so design the material so that it also looks good on smaller screens (min. 300 x 250 px).

  • Kilobyte limits: 300 kB

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via material link . Material delivery >

If you have any problems with submitting the material through the upload link, please contact us by e-mail: digitrafiikki@sanoma.com

For cross-screen parade, we need separate material for desktop and mobile:

Desktop

  • 980 x 400 px

  • File formats: JPG, PNG, HTML5, iframe tag

  • Max 300 kB

  • Max 5 / size

  • Material may have its own click / impression tracking. 

Mobile

  • 600x600px or 300x300 px

  • File formats_ JPG, PNG, HTML5, 3rd party tag 

  • Max 300 kB

  • Material may have its own click / impression tracking.

N.B. HTML5 material may be either responsive or a fixed size of 600x600 or 300 x 300. The ad slot is scaled according to the width of the device.

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via material link . Material delivery >

If you have any problems with submitting the material through the upload link, please contact us by e-mail: digitrafiikki@sanoma.com

Desktop

  • Wallpaper size in all media is 1600 x 1200 px, kilobyte limit 300kB.

  • File formats: JPG, PNG or GIF (not animated)

  • Wallpaper is centered unless otherwise stated in the media-specific positioning instructions.

  • Wallpaper cannot load through a tag and it is not clickable.

  • Wallpaper is only sold with a parade. Parade material size 980x400 px. Formats .jpg, .gif, .png (300 kB), HTML5 (max300 kB) or iframe -tag.

  • Please remember always https-requirements about linkages of HTML5 materials. Parade ad can be loaded from 3rd party tag.

  • The wallpaper must have a subdued appearance and it must be sent to the media for approval no later than 5 days before the campaign launch.

  • The media reserves the right to request changes to the product if deemed necessary.

  • Please note that Wallpaper sized 1600 x 1200 will not be scaled according to the screen resolution so some of the content may not be visible on smaller screens.

  • See the media-specific positioning instructions > 

 

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via the material link. Material delivery >

If you have any problems with submitting the material through the upload link, please contact us by e-mail: digitrafiikki@sanoma.com

Format

  • 300x600px,  max 300 kB

  • Formats: jpg, png, 3rd party tag, HTML5

  • One link and the entire ad serves as the link area

  • Material may have its own click / impression tracking.

  • Animations made with Canvas are not working properly on iOs. We do not recommend using Canvas if the campaign is run in our iOs apps.

Material delivery

Material deadline: 2 working days before the campaign begins.

After You have made the booking, please send the material via material link . Material delivery >

If you have any problems with submitting the material through the upload link, please contact us by e-mail:  digitrafiikki@sanoma.com

Material instructions:

  • Image 600 x 314, max. 80 kB

  • Headline max. 90 characters

  • Lead max. 150 characters

  • Advertiser: (the advertiser's name as it should be displayed in the highlight)

  • The Performance-based Native also has an activation text "Read more". It is automatically added  to the ad and you don't need to provide it separately.

  • No full stops are used in the headline. A question mark, dash or colon are ok.  We do not recommend the use of exclamation marks. 

    • For example: Do you know the everyday salt bombs to watch out for? OR Many eat too much salt every day without knowing it OR Your first bike is like your first love – see the amazing pictures of bikers

  • The headline and lead should be grammatically correct and written in good Finnish

  • Clicking should redirect to content which is in line with the headline and lead (not e.g. a product catalogue, the frontpage of the company website or an online shop). The content must deliver what the headline has promised.

  • Writers should find out how similar topics have been headlined and illustrated in the selected media before. 

 

Material instructions:

Campaign materials can include a parade, half page skyscraper, or digital full-page ad, or various combinations of these. The best reach is achieved by using all three ad formats.

Digital Full-Page

  • File formats: JPG, PNG, 3rd party tag (iframe), HTML5. The material cannot be in MP4 format.

  • Size: 620 x 891 pixels (300 kilobytes).

More detailed instructions: Digital Full-Page Ad

Parade

Desktop

  • Size: 980 x 400 pixels.

  • File formats: JPG, PNG, HTML5, 3rd party tag, vertical MP4 video (refer to instructions).

  • File size limit: 300 kilobytes. Maximum 5 pieces per size.

Mobile

  • JPG, PNG: 600 x 600 pixels or 300 x 300 pixels.

  • HTML5, JavaScript tag: 300 x 300 pixels.

  • File size limit: 300 kilobytes.

  • Maximum 5 pieces per size.

More detailed instructions: Parade

Half Page Skyscraper

  • File formats: JPG, PNG, 3rd party tag, HTML5 (HTML5 video within the tag).

  • Animations created with Canvas do not work properly on the iOS platform, and we do not recommend using them if the campaign will be displayed in our iOS applications.

  • Size: 300 x 600 pixels.

  • File size limit: 300 kilobytes.

More detailed instructions: Half Page Skyscraper

Rich Media materials

Format

  • Static image (jpg)

  • One link and the entire ad serves as the link area

  • Material may have its own click / impression tracking. 

  • Recommended number of images in an insert: 3–10 per insert

Material sizes

  • Desktop and mobile 620 x 891 px, max 150kB per image

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via material link . Material delivery >

If you have any problems with submitting the material through the upload link, please contact us by e-mail: digitrafiikki@sanoma.com

Run in full-page digital locations. Ad placement size 620x891.

Background image + overlay

  • Background image: Size 750x1700px (200 kB, jpg, png). The content itself must fit in a 750x952 size area when measured from the top border.

  • Overlay image: 620x891 transparent png (100 kB). The content itself must be centred on a 620x787 px area in the middle of the image

  • One link and the entire ad serves as the link area

OR

Background image only

  • Background image: Size 750x1700px (200 kB, jpg, png). The content itself must fit in a 750x952 size area when measured from the top border.

  • One link and the entire ad serves as the link area

Material delivery

Material deadline: 2 working days before the campaign begins.

After You have made the booking, please send the material via material link . Material delivery >

Run in full-page digital locations. Ad placement size 620x891.

Video + overlay image

  • Video in size 1080x1920, file format MP4

  • The video should not contain relevant information, these should be in the overlay-image

  • Max 4MB

  • One link and the entire ad serves as the link area

  • Overlay image: 620x891 transparent png (100 kB). The content itself must be centred on a 620x787 px area in the middle of the image

  • Fall back -image: 620x891 (100 kt)

  • Add CTA, logo and copy to the overlay image

OR

Video only

  • Video in size 1080x1920, file format MP4

  • Max 4MB

  • Fall back -image: 620x891 (100 kt)

  • One link and the entire ad serves as the link area

  • All the relevant information should be placed inside the safe area, sized 900x1300px in the middle of the video

Material delivery

Material deadline: 2 working days before the campaign begins.

After You have made the booking, please send the material via material link . Material delivery >

 

(Sold as digital full-page)

Story is a rich media format where you can tell a story using five images or videos. It is autoplayed without sound and played on loop.

Fill in the material form to describe how you want the ad to be built and submit the form and the materials using the material link.

  • Materials to be delivered:

  • 2–5 image or video materials

  • Image 375x667 px, max. 250 kB, .jpeg

  • Video material instructions

    • File format: MP4

    • File size: max. 3.5 MB

    • MOOV at the front of the file (Fast Start / Progressive download)

    • Duration: max. 15 s, recommended duration: 5–10 s

    • Aspect ratio: 9:16

  • Material form with the required information filled in

  • Logo 50x50 px, max. 50 kB, .jpeg,

  • One link, the entire ad serves as the link area 

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via material link . Material delivery >

Contains a parade and a mobile parade placements

Images

  • 5–10 images, size 600 x 600 px, 100 kB / image

  • File formats: JPG, PNG

Tracking

  • Sanoma reports on the impressions, clicks and swipes.

  • Each image may have its own URL/click tracking.

  • The ad may use 3rd party impression/click tracking.

  • This ad format may not be loaded through a 3rd party tag.

This ad format works on most smartphones. On devices that do not enable the 3D effect, the ad is displayed as a Slider.

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via material link . Material delivery >

If you have any problems with submitting the material through the upload link, please contact us by e-mail: digitrafiikki@sanoma.com


Swipe Ads

spin cube

 

  • Required images: 4-10 image files

  • Material dimensions: 600 x 600 px

  • File formats: JPG, PNG

  • Kilobyte limit: 65 kB / image

  • Each image can have its own URL/click tracker

  • 3rd party tags: An ad format like Spin Cube can be run through the Adform tag. 

Spin Cube starts off with a quick spin (auto spin) that encourages the user to swipe the ad. If you wish, you may also prompt the user to swipe the ad in your copy text.
You may select auto rotation where the ad side changes automatically every few seconds. Auto rotation ends when the user swipes the ad. If you wish to use auto rotation in the ad, please mention AUTO ROTATION in your message when delivering the ad material.

slider

 

  • Required images: 4-10 image files

  • Material dimensions: 600 x 600 px

  • File formats: JPG, PNG

  • Kilobyte limit: 65 kB / image

  • Each image can have its own URL/click tracker

  • 3rd party tags: An ad format like Slider can be run through the Adform tag. 

The ad starts off with a quick animation that encourages the user to swipe the ad. If you wish, you may also prompt the user to swipe the ad in your copy text.

You may add auto rotation where the ad slide changes automatically every few seconds. Auto rotation ends when the user swipes the ad. If you wish to use auto rotation in the ad, please mention AUTO ROTATION in your message when delivering the ad material.

korttipakka
  • Required images: 4-10 image files

  • Material dimensions: 600 x 600 px

  • File formats: JPG, PNG

  • Kilobyte limit: 65 kB / image

  • Each image can have its own URL/click tracker

The ad starts off with a quick animation that encourages the user to swipe the ad. If you wish, you may also prompt the user to swipe the ad in your copy text.
This ad format works on most smartphones. In devices that do not enable the 3D effect, the ad is displayed as a Slider.

flipboard

- Required images: 2-10 image files
- Material dimensions: 600 x 600 px
- File formats: JPG, PNG
- Kilobyte limit: 100 kB / image
- Each image can have its own URL/click tracker

The ad starts off with a quick animation that encourages the user to swipe the ad. If you wish, you may also prompt the user to swipe the ad in your copy text.

You may add auto rotation where the ad slide changes automatically every few seconds. Auto rotation ends when the user swipes the ad. If you wish to use auto rotation in the ad, please mention AUTO ROTATION in your message when delivering the ad material.

HTML5 Ad Instructions

  1. The creative must have one root HTML file (index.html).

  2. You may use folder structure where e.g. the style files and images are located in separate folders.

  3. HTML5 materials must be delivered in a zipped file (.zip) containing all the files related to the ad.

  4. Clicks must open in a new browser window (_blank).

  5. Use unique identifiers, classes, variables and function names for each ad.

  6. The margin value of the creative's style configurations must be 0 so that additional borders do not appear around the outer edges of the banner.

  7. You should preferably use double quotation marks (").

  8. Please note that your ad creative will be published inside an iframe on the media page/app. Please check that click tracking has been done according to our instructions.

  9. The default character encoding in HTML is UTF-8.

  10. Calculating the file size: All of the files related to the ad - images, script files, fonts, style files - must be included when calculating the ad's file size.

  11. Keep the number of files reasonable; each individual file load burdens and prolongs the loading of the ad/page. The maximum number of host-initiated file requests is 15.

  12. By default, all older browsers that do not support HTML5 (such as IE9 and older versions) are excluded from the campaign. However, if you wish to include old browser versions in your campaign, please deliver a backup image with your HTML5 material that can be used with older browsers.

The instructions below explain how to add click tracking to material when HTML5 material is run directly through Sanoma's system.

Sanoma Click API

Add the following code snippet to the head section of your HTML code:
 

<script src="https://sn.sanoma.fi/js/ClicksApi.js"></script>

Defining the ClickTAGs

Example 1: Example in cases where clickthrough URL is defined directly in the html:

<a href="javascript:void(0);" onclick="SanomaClicksApi.openClickUrl('https://yourlinkgoeshere'); return false;">Click here</a>

Example 2: SanomaClicksApi supports either specifying clickTag name as argument or using default tagname provided by Xandr by omitting argument altogether. 

<a href="javascript:void(0);" onclick="SanomaClicksApi.openClickTag('clickTAG'); return false;">Click here</a> 

<a href="javascript:void(0);" onclick="SanomaClicksApi.openClickTag(); return false;">Click here</a>

Download instructions: Google Web Designer

Improve Initial Display

  • Use inline CSS styles and HTML so that the initial display of the ad would load as fast as possible.

  • Limit initial dependencies on any render-blocking .js and .css files.

  • Load interactive elements as a deferred or secondary subload.

  • Defer heavy file weights (e.g. a video) until the user initiates interaction.

  • Avoid any unnecessary downloads.

  • In order to boost the loading of an ad, always combine files whenever possible, e.g. JavaScript libraries, HTML, CSS.

  • In order to improve the initial visual experience, check the device and the connection speed to provide the most optimum solution. For instance, display a lighter version of the ad in devices with slower connection speeds, so that the user experience would still be as good as possible.

Image Assets

  • Optimise all images

  • Preload images when necessary

  • Consolidate images whenever possible (sprite sheet)

  • Use sprite sheets for multiple display assets and animation

Avoid:

  • Ads may not employ rapid or "strobing" animation of any graphic, copy, or background elements.

  • Avoid animation effects that are CPU intensive (20% average CPU usage accepted, sustained spikes over 70% will be rejected)

  • Avoid or reduce the usage of:

    • loops and timers (cancel/Clear all setInterval and setTimeout once their job is done)

    • setInterval

    • setTimeout

    • requestAnimationFrame

    • eval() to avoid security risks

    • global variables

  • Minimize DOM access

  • jQuery is not recommended for HTML5 ads for these reasons:

    • Degraded performance on mobile devices because of reliance on time-based animations.

    • Unnecessary file weight: the majority of the library's functionality isn't required.

 

 

  • IAB: HTML5 for Digital Advertising
  • IAB HTML5 Ad Validator

 

If you know how to build websites, you also know how to build HTML5 ads. You may use any tool you want, Notepad++, CoffeeCup, Sublime, Notepad etc. An HTML5 ad is like an HTML5 page, but smaller and simpler. You may also design your ad using HTML5 animation tools, such as Adobe Edge or Google Web Designer.

Please Observe Concerning HTML5 Materials

Calculating the kilobyte limit: all files related to the ad are included.
Maximum number of host-initiated file requests: 15
Avoid unnecessary loads after the initial load. If it is essential for the ad, the maximum kilobyte size of a subsequent load may be no larger than the initial load.
A subsequent load occurring due to the user’s activation (e.g. mouseover or click) may be larger.

Read more from the instructions for HTML5 materials »

Inner Page Advertising in Digital Editions

Vertical orientation: 1536 x 2008 px (retina)
Horizontal orientation: 2048 x 1496 px (retina)

  • High-quality JPG or PNG image, the maximum combined file size of vertical and horizontal images is 5 MB

  • Two material images are required, but you can deliver only one redirect link for the campaign

  • A link area the size of the full image is added to the material

  • Impression pixel tracking cannot be appended to the material; impressions and clicks are reported in a separate report

  • Materials cannot be run in rotation

  • No tag materials

  • The ad is displayed on mobile, tablet and desktop devices of different sizes. The image material is scaled automatically to fit the screen. A black margin is automatically added around the edges if the aspect ratio of the screen is different.

 

Ad displays work in the same way as the device browser, meaning that the ads are built using HTML5, CSS and JavaScript technologies similarly to responsive websites. The ad can contain, for example, video, animation, multiple links and clickable elements. The ad display can continue downwards so that the user scrolls down similarly to a website.

The material is delivered as a zip file, including the index.html and the image, CSS and JavaScript elements required for the ad. Possible videos can be streamed in the ad. The maximum file size of the zip file is 5 MB, no tag materials.

 

  • Video file in mp4 format (max. 500 MB)

  • Poster image in the background of the video as a JPG or a PNG file

    • The aspect ratio of the poster image should be roughly the same as in the video.

    • The poster image is displayed if the video cannot be played because the user is offline, for example.

  • Background images with vertical and horizontal orientation as high-quality PNG or JPG files

    • vertical image: 1536 x 2008 px

    • horizontal image: 2048 x 1496 px

  • Link to the campaign page

  • The ad works on the user's device with both vertical and horizontal orientation. The video player is placed in the centre of the ad on top of the background images delivered by the advertiser. The text and image elements in the background should be placed so that they are not entirely covered by the video.

  • The width of the vertical video is about 95% of the background image

  • The width of the horizontal video is about 80% of the background image

Texts

  • Headline: max. 80 characters

  • Lead: max. 180 characters

  • Body text: no limitations – remember that longer is not always better!

    • Headlines, lists, quotes and links can be used as stylistic devices.

    • Text material can be delivered as a Word or a txt file.

Images & Videos

  • Main image: aspect ratio 16:9, min. 1920 x 1080 px

  • Other possible images: vertical or horizontal,
    width min. 1300 px, max. 5 images

  • File formats: JPG only

  • Caption: character limit: 200.

    • You should add the image credits at the end of the caption, for example: “Photo: Photographer’s name”, or if you use a stock image from an image bank, “Photo: Shutterstock”, for example.

  • Mark where you want each image to go in the body text:

    • Example: Image - file name.jpg

  • Videos can be embedded using links from e.g. YouTube or Vimeo.

 

 

  • Image (JPG) for each page
  • Vertical orientation only: 1536 x 2008 px

  • Combined maximum size of images: 8 MB

  • Maximum number of pages in the insert: 16

  • Each page can have its own link (indicate which link is for which page)

 

Wallpaper Material Instructions

 

  • If you want the wallpaper and parade banner to blend together seamlessly, make the background of the parade banner transparent. This way the creatives are not prone to getting seams if there are a few pixel shifts in the page layout.

  • The most important parts of the wallpaper like logos, offers and texts should be positioned up and close to the content of the page (leave a few pixels margin). This way the wallpaper will work better on smaller screens as well where the sides and bottom parts get cut off.

  • Considering that the parade banner is only visible at the top of the page, the effect of the creative improves if the main message is included in to the sides of the wallpaper as well. In dynamic wallpapers the message can appear to the wallpaper when the user scrolls the page.

  • The size of the wallpaper can be reduced by leaving the area covered by content blank. Leave a few pixels margins to prevent slight shifts in page layout to cause seams.

 

 

Ad displays work in the same way as the device browser, meaning that the ads are built using HTML5, CSS and JavaScript technologies similarly to responsive websites. The ad can contain, for example, video, animation, multiple links and clickable elements. The ad display can continue downwards so that the user scrolls down similarly to a website.

The material is delivered as a zip file, including the index.html and the image, CSS and JavaScript elements required for the ad. Possible videos can be streamed in the ad. The maximum file size of the zip file is 5 MB, no tag materials.

 

  • Size: 1600 x 1200 px

  • Kilobyte limit: 300 kB

  • Dynamic Wallpaper material must be HTML5. JPG and PNG materials are also accepted.

  • The visible height of the top part is either 400 or 250 pixels, depending on the product.

  • Dynamic Wallpaper consists of a single file. No separate giant panorama material is therefore delivered with Dynamic Wallpaper.

  • The Wallpaper must have a subdued appearance.

  • The media reserves the right to request changes to the product, if deemed necessary.

  • Please note that a Wallpaper sized 1600 x 1200 will not be scaled according to the screen resolution so some of the content may not be visible on smaller screens.

  • Dynamic Wallpaper cannot be run through a third party tag.

  • HTML5 Dynamic Wallpaper works on most browsers. However, please note that it does not work in Internet Explorer 9 or older browsers, nor browsers without HTML5 support. A backup image is not possible.

  • Adding click tracking: detailed instructions here

Deliver the following elements/information to the Traffic Team:

  • URL of the ad's HTML page if the ad is hosted on e.g. the advertiser's or advertising agency's server OR a ZIP file containing the ad's HTML page and the used image, script and style files

  • Code of the background colour in the space left around the wallpaper (e.g. ”#30821b”) or a sample of the background colour

  • State whether a locked or scrollable Wallpaper option is used

  • Third party tracking pixel URL (optional)

Dynamic Wallpaper Positioning

HS.fi, IS.fi

  • Dynamic Wallpaper can be locked or scrolling.

  • The content width is 980 px, but centre alignment is done according to a width of 1190 px (cf. PSD template).

  • Please observe the following when designing the Wallpaper: The Wallpaper is centered on the page. The content of Iltasanomat.fi begins 250 pixels from the top of the page (cf. PSD template).

  • Tip: The content area (980 px) can be filled with white colour to create a Wallpaper that meets the kilobyte limits. Do not crop it too closely to allow for some margin for positioning.
    Download the PSD templates

Lifestyle: Hyvaterveys.fi, Kodinkuvalehti.fi, Menaiset.fi, Etlehti.fi, Tiede.fi, Vauva.fi, Soppa365.fi

  • Dynamic Wallpaper can be locked.

  • The content width on the sites is 1250 px. Tip: The content area (1250 px) can be filled with white colour to create a Wallpaper that meets the kilobyte limits. Do not crop it too closely to allow for some margin for positioning.

  • The Wallpaper is centered on the page according to the enclosed PSD file.
    Download the PSD template

 

The product consists of a video that should be size 800 x 600 px (the media scales it to full-page) and a 980 x 400 px giant panorama overlay ad on top of the video. The ad should be partly transparent so that the video plays under it.
 

Giant Panorama

  • Size: 980 x 400 px

  • File format: JPG, PNG (max. 250 kB) or HTML5 (kilobyte limit of initial load max. 200 kB)

  • The Giant Panorama may be partly transparent (PNG or HTML5)

Wallpaper (Video)

  • 800 x 600 px video

  • File size: max. 3,5 MB

  • Frame rate: 25 FPS

  • File format: mp4 

  • Codec: H.264/MPEG-4 AVC

  • No sound

  • The whole wallpaper is clickable

In the ad template:

  • The video is expanded to fill the whole background.

  • The video starts automatically and is repeated in loop. The video may be programmed to stop when the user scrolls down.

  • A pause/play button is added to the top right-hand corner.

  • The video starts to play immediately when the user enters the site (the video cannot have sound).

 

Performance-Based Advertising

In performance-based advertising, the role of the actual ads is especially important. Each ad must be clearly structured and resonate with your target group. Please observe the points below when designing ads for a performance-based campaign:

Direct advertising to your target group effectively with the right advertising message

  • Address the right target group with a relevant advertising message.

  • Keep your message simple and clear and place all the extra information on the landing pages.

You can have multiple versions of an ad for each advertising format. The suitable number of versions depends on the campaign structure, the budget and the campaign period.

  • The automatic optimisation system selects the ad versions that work best. We cannot guarantee equal visibility to all ad versions.

Ad sizes:

  • 600 x 500 (jpg, png) / 300 x 250 (tag, html5)

  • 200 x 600

  • 468 x 400

Before a campaign can be launched, at least one ad version in each required size must be uploaded in the system. For campaigns that are mobile only, 600 x 500 (jpg, png) / 300 x 250 (tag, html5) is the only required size.

Material requirements and restrictions:

  • The ad must clearly display the name and logo of your company

  • The ad must prompt users to click it

  • A good activation tells the viewer what you want them to do after clicking the ad

    • Read more >

    • Buy now >

    • Enter the competition >

  • The kilobyte limits for banners can be found here

  • Permitted ad formats: JPEG, GIF, PNG, 3rd party tag, HTML5 (N.B. Sanoma’s HTML5 ad instructions)

  • No “misleading functionalities”

  • No sound

  • In animated ads, the duration of the animation is max. 10 seconds after which the animation must end

  • No rapidly flashing or otherwise disturbing animation

  • The file name cannot contain punctuation marks, spaces or characters with umlauts

Material delivery

  • Delivery deadline: at least 2 working days before the campaign launch

  • The material is delivered via the material link sent after the booking.  Instructions for material delivery >

  • If you have any problems delivering materials, please contact us by e-mail: digitrafiikki@sanoma.com

N.B. We only accept materials that fulfil the requirements listed above.

Sanoma RON CPC Package Description

(Sanoma RON, excl. HS)

Material instructions and delivery:

  • Social Display can consist of an image or a video.

  • Social Display can also be produced in carousel format.

  • Fill in the material form and use the material link sent after booking to upload the form, the main image or video and your logo.

  • Delivery deadline: at least 2 working days before the campaign launch.

Material forms:

  • Single image or video: material form

  • Carousel: material form

Main ad image:

Aspect ratio

Recommended image sizes

File type

File size

1.91:1

min. 600 x 315 px
max. 1200 x 630 px

.jpg

max. 250 kb

1:1

min. 600 x 600 px
max. 1200 x 1200 px

.jpg

max. 250 kb

 

Or video:

Aspect ratio

Recommended image sizes

File type

File size

16:9

320 x 180 – 720 x 405

mp4

max. 4 mb

1:1

320 x 320 – 720 x 720

mp4

max. 4 mb

4:5

256 x 320 – 576 x 720

mp4

max. 4 mb

Other video features:

  • Duration: max. 30 s

  • Frame rate: 25 FPS

  • Audio: 44.1 kHz or 48 kHz

  • Audio loudness: -23 LUFS (+/- 1.0) according to EBU R128

  • MOOV atom at the beginning of the file

Logo:

  • Logo image, max. 50 kb (same as in Facebook)

Social Display Description

Material instructions:

  • Image size 600 x 314 px, max. 300 kB

  • One link and the entire ad is clickable 

  • Headline max. 90 characters

  • Description max. 150 characters

  • Advertiser (the advertiser's name as it should be displayed in the ad), max. 32 characters

  • Activation max. 20 characters, for example:

    • “Buy now!”

    • “Subscribe”

    • “Get yours now”

Product Ad Description

 

 

  • Material delivery 2 business days before the campaign launch

  • For material delivery, you will receive an upload link. See the instructions for material delivery.

  • If you have questions about the materials or material delivery, please be in contact: digitrafiikki@sanoma.com

Material Delivery

Campaign starts at   

Digi formats, Video, CPC, Supla,
native formats

Interactive videos,
dynamic formats

HS multichannel formats

Monday

Thursday at 12.00 pm

Monday, a week before

Friday at 12.00 pm

Tuesday

Friday at 12.00 pm

Tuesday, a week before

Monday at 12.00 pm

Wednesday

Monday at 12.00 pm

Wednesday, a week before

Tuesday at 12.00 pm

Thursday

Tuesday at 12.00 pm

Thursday, a week before

Wednesday at 12.00 pm

Friday

Wednesday at 12.00 pm

Friday, a week before

Thursday at 12.00 pm

Saturday

Thursday at 12.00 pm

Monday at 12.00 pm

Friday at 12.00 pm

Sunday

Thursday at 12.00 pm

Tuesday at 12.00 pm

Friday at 12.00 pm

Display, Mobile, and Tablet

  • Material delivery 2 business days before the campaign launch: GIF, JPG, PNG, HTML5 display ads, third party tag materials, and tablet and mobile materials

  • Material delivery 5 business days before the campaign launch: special advertising formats and materials for rich media formats in mobile

  • For material delivery, you will receive an upload link. See the instructions for material delivery.

  • If you have questions about the materials or material delivery, please be in contact: digitrafiikki@sanoma.com
     

See instructions for Supla

See instructions for Video Advertising

Tips for Ad Layout – Consider Your Message

  • Use text sparingly – come up with a clear message.

  • Use a font size that is large enough and easily readable.

  • Choose images according to the display format (a car pictured from the side is more suitable for a horizontal panorama than a vertical tower).

  • Remember the copyright of images – you must have permission to publish an image.

  • Do not include too many elements in a display ad. Think about what catches the eye in the display ad. A monotonous ad is easily ignored.

  • Avoid too many details and the use of images with tones. They increase the file size or correspondingly weaken the quality when the file size is reduced to the permitted kilobyte size. 

  • Use thin typefaces and lines sparingly – they may not be clearly visible.

  • The banner must be easily recognizable as an advertisement

  • The identity of the advertiser must be clearly recognizable from the banner

  • The banner can not look like a native advertisement. Characteristic for native type advertisement is that it includes: headline, lead paragraph, prompts like “Read more” etc.

  • The media reserves the right to request changes to the product if deemed necessary.

Sanoma

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Closure

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