Digital Material Instructions

 

    Material-Specific Ad Instructions

    Most Common Ad Formats and Kilobyte Limits

    Ad Format Width x Height Kilobyte Limit of
    Image Material
    Digital Fullpage 620 x 891 px 300 kB
    Cross-screen parade 980 x 400 px + 300 x 300 or 600 x 600 px 300 kB
    Half Page 300 x 600 px 300 kB
    Cross-screen rectangle 600 x 500 px 300 kB
         
    Wallpaper + Giant Panorama 1600x1200 px + 980 x 400 px 300 kB
    Dynamic Wallpaper 250 1600 x 1200 px / 250 300 kB
    Dynamic Wallpaper 400 1600 x 1200 px / 400 300 kB
    Video Wallpaper + Parade 800 x 600 px + 980 x 400 px 300 kB
         
    AL. SK Digital Frontpage 718 x 841 px (desktop & mobile) 300 kB
    AL, SK Digital Fullpage 620 x 891 px 300 kB
    AL, SK, Digital  Half page  600 x 500 px 300 kB
         

    Multichannel HS Digital frontpage
    (3rd party tags cannot be used)

    718 x 841 px (desktop & mobile)
    1436 x 1682 px (tablet) 
    300 kB
    2 MB
    Multichannel HS Digital Fullpage  620 x 891 px 300 kB
    Multichannel HS Digital Half page 600 x 500 px 300 kB
         

     

    The kilobyte limits are unconditional and unfortunately, we cannot bend them.
    Kilobyte limits cannot be avoided by using loaders or a third-party tag. The kilobyte limit can only be exceeded by the user’s activation, e.g. a mouseover or a click.

    Material Delivery

    Campaign starts at   

    Digi formats, Video, CPC, Supla,
    native formats

    Interactive videos,
    dynamic formats

    HS multichannel formats

    Monday

    Thursday at 12.00 pm

    Monday, a week before

    Friday at 12.00 pm

    Tuesday

    Friday at 12.00 pm

    Tuesday, a week before

    Monday at 12.00 pm

    Wednesday

    Monday at 12.00 pm

    Wednesday, a week before

    Tuesday at 12.00 pm

    Thursday

    Tuesday at 12.00 pm

    Thursday, a week before

    Wednesday at 12.00 pm

    Friday

    Wednesday at 12.00 pm

    Friday, a week before

    Thursday at 12.00 pm

    Saturday

    Thursday at 12.00 pm

    Monday at 12.00 pm

    Friday at 12.00 pm

    Sunday

    Thursday at 12.00 pm

    Tuesday at 12.00 pm

    Friday at 12.00 pm

    Display, Mobile, and Tablet

    • Material delivery 2 business days before the campaign launch: GIF, JPG, PNG, HTML5 display ads, third party tag materials, and tablet and mobile materials
    • Material delivery 5 business days before the campaign launch: special advertising formats and materials for rich media formats in mobile
    • For material delivery, you will receive an upload link. See the instructions for material delivery.
    • If you have questions about the materials or material delivery, please be in contact: digitrafiikki@sanoma.com

    CPC advertising

    • Material delivery 2 business days before the campaign launch
    • For material delivery, you will receive an upload link. See the instructions for material delivery.
    • If you have questions about the materials or material delivery, please be in contact: digitrafiikki@sanoma.com

    In-Stream Video Advertising

    • Material delivery 2 business days before the campaign launch: all standard in-stream video ads (SG code, mp4, VAST)
    • Material delivery 5 business days before the campaign launch: production materials for interactive spots
    • For material delivery, you will receive an upload link. See the instructions for material delivery.
    • If you have questions about the materials or material delivery, please be in contact: tvradiovideotrafiikki@sanoma.com

    Please Observe Concerning HTML5 Materials

    Calculating the kilobyte limit: all files related to the ad are included.
    Maximum number of host-initiated file requests: 15
    Avoid unnecessary loads after the initial load. If it is essential for the ad, the maximum kilobyte size of a subsequent load may be no larger than the initial load.
    A subsequent load occurring due to the user’s activation (e.g. mouseover or click) may be larger.

    Read more from the instructions for HTML5 materials »

    Ad Layout - Consider Your Message

    • Use text sparingly – come up with a clear message.

    • Use a font size that is large enough and easily readable.
    • Choose images according to the display format (a car pictured from the side is more suitable for a horizontal panorama than a vertical tower).
    • Remember the copyright of images – you must have permission to publish an image.
    • Do not include too many elements in a display ad. Think about what catches the eye in the display ad. A monotonous ad is easily ignored.
    • Avoid too many details and the use of images with tones. They increase the file size or correspondingly weaken the quality when the file size is reduced to the permitted kilobyte size. 
    • Use thin typefaces and lines sparingly – they may not be clearly visible.
    • The banner must be easily recognizable as an advertisement

    • The identity of the advertiser must be clearly recognizable from the banner

    • The banner can not look like a native advertisement. Characteristic for native type advertisement is that it includes: headline, lead paragraph, prompts like “Read more” etc.
    • The media reserves the right to request changes to the product if deemed necessary.