Digital Material Instructions

 

Material-Specific Ad Instructions

Most Common Ad Formats and Kilobyte Limits

Ad Format Width x Height Kilobyte Limit of
Image Material
Digital Fullpage 620 x 891 px 250 kB
Wide Skyscraper 300 x 600 px 250 kB
Giant Panorama 980 x 400 px 250 kB
Maxi Panorama 980 x 552 px 250 kB
Large Rectangle 468 x 400 px 250 kB
Mobile Rectangle 600 x 500 px / 300 x 250 px 250 kB
Skyscraper 200 x 600 px 250 kB
Half Page 300 x 600 px 250 kB
Mobile Parade 600 x 600 px /300 x 300 px 250 kB
     
Wallpaper + Giant Panorama 1600x1200 px + 980 x 400 px 300 kB
Dynamic Wallpaper 250 1600 x 1200 px / 250 300 kB
Dynamic Wallpaper 400 1600 x 1200 px / 400 300 kB
Video Wallpaper + Parade 800 x 600 px + 980 x 400 px 300 kB
     
AL. SK Digital Frontpage 718 x 841 px (desktop & mobile) 250 kB
AL, SK Digital Fullpage 620 x 891 px 250 kB
AL, SK, Digital  Half page  600 x 500 px 100 kB
     

Multichannel HS Digital frontpage
(3rd party tags cannot be used)

718 x 841 px (desktop & mobile)
1436 x 1682 px (tablet) 
250 kB
2 MB
Multichannel HS Digital Fullpage  620 x 891 px 250 kB
Multichannel HS Digital Half page 600 x 500 px 100 kB
     

 

The kilobyte limits are unconditional and unfortunately we cannot bend them.
Kilobyte limits cannot be avoided by using loaders or a third party tag. The kilobyte limit can only be exceeded by the user’s activation, e.g. a mouseover or a click.

Material Delivery

Campaign starts at   

Digi formats, Video, CPC, Supla,
native formats

Interactive videos,
dynamic formats

HS multichannel formats

Monday

Thursday at 12.00 pm

Monday, week before

Friday at 12.00 pm

Tuesday

Friday at 12.00 pm

Tuesday, week before

Monday at 12.00 pm

Wednesday

Monday at 12.00 pm

Wednesday, week before

Tuesday at 12.00 pm

Thursday

Tuesday at 12.00 pm

Thursday, week before

Wednesday at 12.00 pm

Friday

Wednesday at 12.00 pm

Friday, week before

Thursday at 12.00 pm

Saturday

Thursday at 12.00 pm

Monday at 12.00 pm

Friday at 12.00 pm

Sunday

Thursday at 12.00 pm

Tuesday at 12.00 pm

Friday at 12.00 pm

Display, Mobile and Tablet

  • Material delivery 2 business days before the campaign launch: GIF, JPG, PNG, HTML5 display ads, third party tag materials and tablet and mobile materials
  • Material delivery 5 business days before the campaign launch: special advertising formats and materials for rich media formats in mobile
  • For material delivery you will receive an upload-link. See the instructions for material delivery.
  • If you have questions about the materials or material delivery, please be in contact: digitrafiikki@sanoma.com

CPC advertising

  • Material delivery 2 business days before the campaign launch
  • For material delivery you will receive an upload-link. See the instructions for material delivery.
  • If you have questions about the materials or material delivery, please be in contact: digitrafiikki@sanoma.com

In-Stream Video Advertising

  • Material delivery 2 business days before the campaign launch: all standard in-stream video ads (SG code, mp4, MOV, VAST)
  • Material delivery 5 business days before the campaign launch: production materials for interactive spots
  • For material delivery you will receive an upload-link. See the instructions for material delivery.
  • If you have questions about the materials or material delivery, please be in contact: tvradiovideotrafiikki@sanoma.com

Please Observe Concerning HTML5 Materials

Calculating the kilobyte limit: all files related to the ad are included.
Maximum number of host-initiated file requests: 15
Avoid unnecessary loads after the initial load. If it is essential for the ad, the maximum kilobyte size of a subsequent load may be no larger than the initial load.
A subsequent load occurring due to the user’s activation (e.g. mouseover or click) may be larger.

Read more from the instructions for HTML5 materials »

Ad Layout - Consider Your Message

  • Use text sparingly – come up with a clear message.

  • Use a font size that is large enough and easily readable.
  • Choose images according to the display format (a car pictured from the side is more suitable for a horizontal panorama than a vertical tower).
  • Remember the copyright of images – you must have permission to publish an image.
  • Do not include too many elements in a display ad. Think about what catches the eye in the display ad. A monotonous ad is easily ignored.
  • Avoid too many details and the use of images with tones. They increase the file size or correspondingly weaken the quality when the file size is reduced to the permitted kilobyte size. 
  • Use thin typefaces and lines sparingly – they may not be clearly visible.
  • The banner must be easily recognizable as advertisement

  • The identity of the advertiser must be clearly recognizable from the banner

  • The banner can not look like native advertisement. Characteristic for native type advertisement is that it includes: headline, lead paragraph, prompts like “Read more” etc.
  • The media reserves the right to request changes to the product, if deemed necessary.