Digital Material Instructions

Material-Specific Ad Instructions

• Cross-Screen Ad Formats

• HTML5 Materials
• HS Multichannel Solutions

• Mobile Materials

• Tablet Application Materials

• Wallpaper Materials

• Performance-Based Advertising (Sanoma Network Optimizer)
• Video Advertising Material Instructions

Most Common Ad Formats and Kilobyte Limits

The kilobyte limits are unconditional and unfortunately we cannot bend them.
Kilobyte limits cannot be avoided by using loaders or a third party tag. The kilobyte limit can only be exceeded by the user’s activation, e.g. a mouseover or a click.

Material Delivery

Display, Mobile and Tablet

• Material delivery 2 business days before the campaign launch: GIF, JPG, PNG, HTML5 display ads, third party tag materials and tablet and mobile materials
• Material delivery 5 business days before the campaign launch: special advertising formats and materials for rich media formats in mobile
• For material delivery you will receive an upload-link. See the instructions for material delivery.
• If you have questions about the materials or material delivery, please be in contact: digitrafiikki@sanoma.com

CPC advertising

• Material delivery 2 business days before the campaign launch
• For material delivery you will receive an upload-link. See the instructions for material delivery.
• If you have questions about the materials or material delivery, please be in contact: digitrafiikki@sanoma.com

In-Stream Video Advertising

• Material delivery 2 business days before the campaign launch: all standard in-stream video ads (SG code, mp4, MOV, VAST)
• Material delivery 5 business days before the campaign launch: production materials for interactive spots
• For material delivery you will receive an upload-link. See the instructions for material delivery.
• If you have questions about the materials or material delivery, please be in contact: tvradiovideotrafiikki@sanoma.com

Please Observe Concerning HTML5 Materials

Calculating the kilobyte limit: all files related to the ad are included.
Maximum number of host-initiated file requests: 15
Avoid unnecessary loads after the initial load. If it is essential for the ad, the maximum kilobyte size of a subsequent load may be no larger than the initial load.
A subsequent load occurring due to the user’s activation (e.g. mouseover or click) may be larger.

Read more from the instructions for HTML5 materials »

Ad Layout - Consider Your Message

• Use text sparingly – come up with a clear message.

• Use a font size that is large enough and easily readable.
• Choose images according to the display format (a car pictured from the side is more suitable for a horizontal panorama than a vertical tower).
• Remember the copyright of images – you must have permission to publish an image.
• Do not include too many elements in a display ad. Think about what catches the eye in the display ad. A monotonous ad is easily ignored.
• Avoid too many details and the use of images with tones. They increase the file size or correspondingly weaken the quality when the file size is reduced to the permitted kilobyte size. 
• Use thin typefaces and lines sparingly – they may not be clearly visible.

• The banner must be easily recognizable as advertisement

• The identity of the advertiser must be clearly recognizable from the banner

• The banner can not look like native advertisement. Characteristic for native type advertisement is that it includes: headline, lead paragraph, prompts like “Read more” etc.
• The media reserves the right to request changes to the product, if deemed necessary.