Material Instructions for Multichannel solutions in News and Magazine media
Helsingin Sanomat Multichannel Solutions
HS Multichannel Front Page
The ad is displayed once when entering the HS.fi site or any page in the mobile applications. The ad can be closed by clicking on the X at the top or bottom of the banner, and clicking on the banner will redirect users to content.
HS multichannel front page is run mainly based on impressions. The ad is not shown to all HS readers, but is run on mobile, computer and table browsers based on impressions. This means that the ad will be visible on about half of the browsers and applications accessing the site.
In HS tablet applications, the ad is shown at the start of the daily paper both in the digital edition and the edition designed for tablets. Due to the display logic of tablets, the number of daily ad impressions will vary slightly.
Note! Digital material specs have changed starting from 1.2.2024. See new guidelines below.
| Material Specifications | Schedule | Submission | |
|---|---|---|---|
Print Material | 5 x 308 |
| After booking, send the material via the provided transfer link:
|
Digital Material 3 versions: mobile, desktop, and tablet | Desktop: Mobile: Tabletti: Pay attention to Safe Area Guidelines for desktop and mobile materials (see guidelines below)! | ||
Worth noting on print materials
HS front page ads may not contain a working EAN code. The barcode can cause phantom charges at store checkout. Sanoma Media Finland Oy does not filter out the barcodes in materials.
Worth noting on digital materials
Topscroll Advertising Guidelines
- The topscroll ad will be displayed at the top of the HS.fi website and app, just below the header, before the page content. The ad reserves 100% of the available browser window height, and it will scale according to the browser window width, up to the maximum ad width.
- The ad may appear to a visitor once per session per day.
- To ensure a smooth user experience and fast ad loading, the ad request is loaded onto the site before consent, anonymously, and without cookies. Therefore, impression tracking which sets cookies is not allowed.
- To ensure quick ad material loading, it’s recommended to keep the ad content as lightweight as possible.
You can use image or video content in the topscroll. Please pay attention to our safe area guidelines to ensure that the most important content is visible to every user. - About video in topscroll:
- Video is shown with looping. We recommend that the video is at least 3 seconds long.
- Optimize video files for the web. The maximum file size for videos is 4MB, and the file format should be MP4.
- Video material can also include audio, but please note that ad will start automatically without sound and it requires the user to activate audio.
Topscroll with Image - Desktop Guidelines and Safe Area
Dimensions: 1920x1200 px
File extension: JPG or PNG
File size: max 300kB
One link is allowed, and the entire ad serves as the link area.
Safe area: The essential content of the ad (logos, text, CTA) should be positioned within a 1920x840 px area starting from the top of the ad.
The area outside this safe area (within 360 pxfrom the bottom of the ad) should not contain critical content (such as logos, text, or CTAs), as part of it may be hidden depending on the browser window height / device height.
Topscroll with Video - Desktop Guidelines and Safe Area
Dimensions: 16:9, 1920 x 1080 px
File extension: MP4
File size: max 4MB
One link is allowed, and the entire ad serves as the link area.
Safe area: The essential content of the ad (logos, text, CTA) should be positioned within a 1920x840 px area starting from the top of the ad.
The area outside this safe area (within 240 px from the bottom of the ad) should not contain critical content (such as logos, text, or CTAs), as part of it may be hidden depending on the browser window height / device height.
Topscroll with Image - Mobile Guidelines and Safe Area
Dimensions: 1080 x1920 px
File extension: JPG or PNG
File size: max 300kB
One link is allowed, and the entire ad serves as the link area.
Safe area: The essential content of the ad (logos, text, CTA) should be positioned within a 1080x1340 px area starting from the top of the ad.
The area outside this safe area (within 580 px from the bottom of the ad) should not contain critical content (such as logos, text, or CTAs), as part of it may be hidden depending on the browser window height / device height.
Topscroll with Video - Mobile Guidelines and Safe Area
Dimensions: 9:16, 1080 x 1920 px
File extension: MP4
File size: max 4MB
One link is allowed, and the entire ad serves as the link area.
Safe area: The essential content of the ad (logos, text, CTA) should be positioned within a 1080x1340 px area starting from the top of the ad.
The area outside this safe area (within 580 px from the bottom of the ad) should not contain critical content (such as logos, text, or CTAs), as part of it may be hidden depending on the browser window height / device height.
Other HS Multichannel Solutions
HS digital full-page and HS digital half page are displayed in articles and HS digital small ads mainly at the end of articles.
| Material Specifications | Spread, Full-page, Fixed inserts | Small Ad Formats | Schedule | Submission |
|---|---|---|---|---|
Print Material | Spread: 528 x 365 mm
| 3 x 365, 150 x 365 mm |
| The material is submitted via the material link sent after making a booking.
|
Digital Material | W620 x H891px, max 300 kB Format: jpg, png, HTML5, 3rd party tag | W600 x H500 px, max 300 kB Format: jpg, png, HTML5, 3rd party tag |
*Fixed inserts are displayed in full-page size in a carousel. 1–4 images for a 4-page insert, 1–8 images for an 8-page insert, the desired page number in the file name of the image. Each page can have its own target URL. The multichannel option does not concern regional advertising or other Helsingin Sanomat media, unless this is explicitly stated in the price list.
| Material Specifications | Schedule | Delivery | |
|---|---|---|---|
Print material | Half a page Full page Double page spread Native advertising has to be seperated from editorial content. In print this requires a a frame (5mm) and by including the word MAINOS (”ADVERTISEMENT”). MAINOS is written in capital letters, font size 12 pt. MAINOS should be placed in the upper-left corner and the lower-right corner. Font color should be black or white. See closer instructions here | Material delivery 2 working days before the start of the campaign. | Via the material link for print material, sent offer the booking has been confirmed:
|
Digital Material | Image 600x314, max 300 kt, jpg Periods are not used in the header. A question mark, dash, or colon is accepted. The use of exclamation marks is not recommended. The headline and lead paragraph must be grammatically correct and good Finnish. The click should direct to content that is in line with the headline and lead paragraph (not for example, the product catalog, the front page of the company's website, or the online store). The content must fulfill the headline's promise | Material delivery 2 working days before the start of the campaign. | Via the material link for digital material, sent after the booking has been confirmed:
If there are problems sending the material via the material link, please contact: digitrafiikki@sanoma.com |
If Sanoma produces native advertising materials, Sanoma is also responsible for the material delivery and the customer does not need to provide the material
Material Instructions for Multichannel Solutions in Ilta-Sanomat
| Materia information | Schedule | Delivery | ||
|---|---|---|---|---|
Print material | Full-page and spread Spread 528 x 365 mm Full-page 254 x 365 mm | ½-page horizontal and ½-page vertical ½-page 254 x 180 mm (horizontal) ½-page 125 x 365 (vertical) | 12 noon on the previous day | Via the material link sent after booking:
|
Digital material | W620xH891 px, max 300 kt | W600 x H500 px, max 300 kt
| ||
| Material Specifications | Schedule | Delivery | |
|---|---|---|---|
Print material | Full page 254 x 365 mm Native advertising has to be seperated from editorial content. In print this requires a frame (5mm) and by including the word MAINOS ("ADVERTISEMENT"). MAINOS is written in capital letter, font size 12 pt. MAINOS should be placed in the upper-left corner and the lower-right corner. Front color should be black or white. See closer instructions here. | Material delivery 2 working days before the start of the campaign. | Via the material link for print material, sent after the booking has been confirmed:
|
Digital Material | Image 600x314, max 300 kB, jpg Periods are not used in the header. A question mark, dash, or colon is accepted. The use of exclamation marks is not recommended. The headline and lead paragraph must be grammatically correct and good Finnish. The click should direct to content that is in line with the headline and lead paragraph (not for example, the product catalog, the front page of the company's website, or the online store). The content must fulfill the headline's promise. | Material delivery 2 working days before the start of the campaign. | Via the material link for digital material, sent after the booking has been confirmed:
If there are problems sending the material via the material link, please contact: digitrafiikki@sanoma.com |
If Sanoma produces native advertising materials, Sanoma is also responsible for the material delivery and the customer does not need to provide the material.
Material Instructions for Multichannel Solutions in Aamulehti and Satakunnan Kansa Länsi-Suomi
| Material Specifications | Schedule | Delivery | |
|---|---|---|---|
Print Materials | Front Page Size 254 x 308 mm Print ready PDF |
| After booking, send the material via the provided transfer link:
|
Digital Materials | W718 x H841 px / W600 x H700 px max 300 kB jpg, png | After booking, send the material via the provided transfer link:
| |
| Material Information | Schedule | Delivery | ||
|---|---|---|---|---|
Print material | Full-page, spread, Fixed inserts Full-page 254 x 365 mm Spread 528 x 365 mm Fixed inserts 254 x 365 mm * | ½ page, 3 x 365 ½ page 254 x 180 mm 3 x 365 = 150 x 365 mm | Booking on previous day at 9 am For Sun & Mon issues bookings on Fri at 9 am
| Via the material link sent after the booking: 1 set of image materials for desktop, mobile and tablet
|
Digital material | W620 x H891 px, max. 300 kB, | W600 x H500 px, max. 300 kB | ||
*Fixed inserts are displayed in full-page size as a carousel. 1–4 images for a 4-page format, 1–8 images for a 8-page format. Desired page number in the file name of the image. Each page may have its own target URL.
Materials to be Prepared
| Publication day | Booking and material delivery |
|---|---|
| Monday | Thu at 9 am |
| Tuesday | Fri at 9 am |
| Wednesday | Mon at 9 am |
| Thursday* | Tue at 9 am |
| Friday | Wed at 9 am |
| Saturday | Thu at 9 am |
| Sunday | Thu at 9 am |
Rates
| Production | Price | |
|---|---|---|
Print material (PDF) Digital material (JPG) When the advertiser delivers the material based on which the ad is produced | 2/1 page | 460 € |
| 1/1 page | 350 € | |
| ½ page 3 x 365 | 300 € | |
| 5 x 88 | 260 € | |
| Material Specifications | Schedule | Delivery | |
|---|---|---|---|
Print material | Half a page Full page Double page spread Native advertising has to be seperated from editorial content. In print this requires a a frame (5mm) and by including the word MAINOS (”ADVERTISEMENT”). MAINOS is written in capital letters, font size 12 pt. MAINOS should be placed in the upper-left corner and the lower-right corner. Font color should be black or white. See closer instructions here. | Material delivery 2 working days before the start of the campaign. | Via the material link for print material, sent after the booking has been confirmed:
|
Digital material | Image 600x314, max 300 kt, jpg Periods are not used in the header. A question mark, dash, or colon is accepted. The use of exclamation marks is not recommended. The headline and lead paragraph must be grammatically correct and good Finnish. The click should direct to content that is in line with the headline and lead paragraph (not for example, the product catalog, the front page of the company's website, or the online store). The content must fulfill the headline's promise. | Material delivery 2 working days before the start of the campaign. | Via the material link for digital material, sent after the booking has been confirmed:
If there are problems sending the material via the material link, please contact: digitrafiikki@sanoma.com |
If Sanoma produces native advertising materials, Sanoma is also responsible for the material delivery and the customer does not need to provide the material.
Magazines Media – Material Instructions and Schedules for Multichannel Solutions
| Material Specifications | Schedule | Submission | |
|---|---|---|---|
Print Material | Full-page, 2nd cover, 3rd cover ET-lehti, Kodin Kuvalehti, Hyvä terveys 210 x 280 mm PDF Double-page spread, 1st spread, 2nd spread ET-lehti, Kodin Kuvalehti, Me Naiset, HS Kuukausiliite 460 x 297 mm Hyvä terveys 420 x 280 mm PDF
| By 12 PM on the material deadline date. See the material schedule for each magazine in www.ratecards.fi | Via the material link for print material, sent after the booking has been confirmed: 1 set of materials |
Digital Material | W620 x H891 px, max 300 kB | 12 PM on the previous day | Via the material link for digital material, sent after the booking has been confirmed: 1 set of materials (the same material will be used for desktop, mobile and tablet) 1 target URL 1 tracker (optional) |
| Material Specifications | Schedule | Delivery | |
|---|---|---|---|
Print Material | Full-page ET-lehti, Kodin Kuvalehti, Me Naiset, HS Kuukausiliite Hyvä terveys Double-page spread ET-lehti, Kodin kuvalehti, Me Naiset, HS Kuukausiliite Hyvä terveys Native advertisements should be distinguished from editorial content by the word MAINOS ("ADVERTISEMENT"). MAINOS is written in capital letters, font size 12 pt. On the full page, the word MAINOS should be placed horizontally in the upper-left corner. In the double-page spread, the word MAINOS must be placed horizontally in both top corners. | 12 noon on the material deadline date. See the material schedule for each magazine in www.ratecards.fi | Via the material link for print material, sent after the booking has been confirmed:
|
Digital Material | Picture 600x314, max 80 KT, jpg
| Material delivery 2 working days before the start of the campaign. | Via the material link for digital material, sent after the booking has been confirmed:
If you experience problems with the delivery of the material via the material link, please contact us by email: digitrafiikki@sanoma.com. |
If Sanoma produces native advertising materials, Sanoma is also responsible for the material delivery and the customer does not need to provide the material.