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Liv

Reach a female target audience with a positive attitude towards consumption. Welcome to the largest entertainment channel for women in Finland!

Advertising on Liv reaches 2 million Finns per week. The appealing female audience profile consists of the very same individuals who are the primary target group for many advertisers. Programmes specifically tailored for a female target audience provide an excellent way to become a part of the life of Finnish women.

Liv is a lifestyle-oriented entertainment channel where entertainment, emotions, wit and style provide a framework for advertising. It is a balanced mix of Finnish reality entertainment shows, engrossing international series and films.


Contact Information

TV and Radio Planning

+35840 723 2436

tvradiosuunnittelu@sanoma.fi

New customer

Please contact us


Media information

Find out more about Liv`s media information.

Weekly reach (3+)

1,6 million


Source: Finnpanel Oy, TV audience survey, AdEdge, 2024

Target Group (age)Channel viewersPopulation 3+
3-245 %24 %
25-4417 %27 %
45-6434 %25 %
65+45 %24 %

 

WomenMen

63 %

37 %

Viewers' interests
  • Health and well-being
  • Interior design and renovating
  • Cooking as a hobby
  • Beauty and appearance
  • Nature and animals
  • Gambling
  • Following sports


Source: Finnpanel Oy, TV audience survey, AdEdge, H1 2024

Liv’s content consists of a suitable  a mix of Finnish women's favourite formats as well as some of the biggest international drama series.

Read more (in Finnish)

 

You can buy TV advertising either as a package or as a channel subscription.

TV Advertising Rates

Advertisements are submitted to Sanoma by uploading the advertisement as a video file to Spotgate which also provides detailed technical specifications for the advertisement.

TV Material Instructions

See also

Thanks to the extensive range and reach of Sanoma’s channels, we can offer advertisers the best solutions out there.

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