TV Advertising Rates
 

The advertiser chooses the target group, the number of contacts, the time of the campaign, the spot lengths. The Total TV package includes TV channels and video. The TV package includes TV channels (5 pcs). The channel shares and prime/off distribution of the packages are based on the natural viewing of the selected target group, as well as the capacity situation of the channels. For the campaign, you can make different emphases for TV channels according to weeks and spot lengths, or you can also buy desired programs with a fixed target group store. In the video, the campaign will be presented evenly with the start and end dates of the campaign.

Total TV prices, 30" gross

The Total TV package includes TV channels and video.

Prices with a seasonal index of 100. Applicable VAT will be added.

TV prices, 30" gross

The TV package includes TV channels.

Prices with a seasonal index of 100. Applicable VAT will be added.

The advertiser chooses the target group, number of contacts, campaign time, spot lengths, TV channels (1-4 pcs), video share (between 5-50%) and prime time share. The Total TV flexible package includes TV channels and video. The TV flexible package includes TV channels. For the campaign, you can make different emphases for TV channels according to weeks and spot lengths, or you can also buy desired programs with a fixed target group store. In the video, the campaign will be presented evenly with the start and end dates of the campaign.

Total TV flexible CPP and CPT prices, 30" gross

In the Total TV flexible purchase method, you can choose from 1 to 4 TV channels and a video share with a range of 5 to 50%. The weighting of the TV channels and the share of the TV's prime time can be chosen.

Prices with a seasonal index of 100. Applicable VAT will be added.

TV flexible CPP and CPT prices, 30" gross

In the TV flexible purchase method, you can choose from 1 to 4 TV channels. The weightings of the TV channels and the share of the TV's prime time can be chosen.
 

With TV channel buying advertiser can choose between 1-4 TV channels. Channel weightings and prime time share are selectable. Target groups 3+ and 25-64 are only used in the break connection product. The whole campaign performed in certain program contexts will come with an additional fee of +15%.

In advertising for children, the target group is 3-9-year-olds. Advertising on Nelonen.

Prices with a seasonal index of 100. Applicable VAT will be added.

K-16 airtime limited advertising: Available for purchase after 9pm for target group 3+. The campaign can be weighted according to the weeks and spot lengths, or you can buy the programmes you want with a fixed target group purchase. Advertising on Nelonen, Jim, Liv, Hero.

K-18 airtime limited advertising: Available for purchase after 11pm by program specific buying or with a fixed target group purchase. Advertising on Nelonen, Jim, Liv, Hero.

Alcohol advertising: Advertising time available for purchase after 10pm for target group 3+. The campaign can be weighted according to weeks and spot lengths or you can buy the programmes you want with a fixed target group purchase. Advertising on Nelonen, Jim, Liv, Hero.

Prices with a seasonal index of 100. Applicable VAT will be added.

Advertising time

Sanoma sells advertising time to connections with top-class sports content. The purchase method is channel buying, in which case the ads are only available on Viaplay TV. An effective campaign has about 50-100 ads per week. There is no minimum or maximum purchase quantity.  The aim is to place the ads evenly over the time period of the campaign, taking into account the capacity of the advertising time. It is not possible to buy software. The campaign buys a number of spots, so the campaign does not have a contact guarantee.

Pricing

The price for one spot  80 € (30" gross)

Seasonal index 100. Applicable VAT will be added.  We grant an annual contract discount on the prices, as well as a media agency or direct invoicing discount. 

Spot lengths 5-120 seconds. Check length factors.

Key figures

Actual contacts of the campaigns from Finnpanel Oy's indicator survey.

Floating programme collaboration is possible not only for TV channels (Nelonen, Jim, Liv, Hero), but also for video with Ruutu Premium.

The products to be purchased are: Kelluva OHY TV, Kelluva OHY Total TV, Kelluva OHY Video.

In floating programme collaboration, the advertiser's tags (4 pcs) are displayed at the beginning and end of the programmes, as well as at the beginning and end of one commercial break. The video uses one tag, which is determined by the opening tag in the Kelluva OHY Total TV package.

• Tag lengths on TV 5"+5"+5"+5" or 10"+5"+5"+10" or 10"+10"+10"+10"
• Tag lengths in video 5" or 10"

The target groups to be purchased are 25-64, N25-64, 3+. In the video, the tags are presented untargeted.

The guarantee is subject to a minimum promotion period of two (2) weeks.

The programme collaboration tags complies with the Finnish Communications Regulatory Authority's guidelines related to sponsorship.

Floating Program Collaboration CPP and CPT Prices, 30" Gross

Prices by tag length, gross

Prices with a seasonal index of 100. Applicable VAT will be added.

It is possible to buy the entire campaign for the desired program connections. The purchase method is program buying and you can choose programs from all channels. If desired, it is also possible to purchase the desired ad break (quantity break) and a place in the ad break (destination). Contact guarantee in target group 3+.

It is possible to buy the entire campaign for the desired program connections that are profiled in the target group 25-64.  The purchase method is a fixed target group buying and you can choose programs from all channels. If desired, it is also possible to purchase the desired ad break (fixed break) and a place in the ad break (fixed). Contact guarantee in the target group 25-64.

You can buy up to three ads for the same ad break. The order of the advertisements during the break can be freely decided. The contact forecast is given separately for all performances. Contact guarantee in target groups 3+ and 25-64. Advertising on Nelonen, Jim, Livi, Hero.

In the purchase methods of program buying and fixed target group trading, you can define the desired ad break with a 4 % surcharge. The first, second, second to last or last place of the desired break can be secured with an additional fee of 8 % per performance.

A Total TV and TV campaign refers to an entity that is booked and confirmed at once and used to advertise the same product or service. Separate campaigns from the same advertiser are considered to be one campaign entity if the interval between campaigns is seven (7) days or less and in which the same ad(s) and/or target group have been used.

A TV campaign can consist of a combination of floating target group sales, fixed target group sales and programme buying. Nelonen's nationwide campaign can be combined with regional advertising when both have a target group of +3-year-olds.

Campaigns have only one contact guarantee, which is granted for the whole period of time for the target group of the campaign. Package purchases have a total contact guarantee, not a channel-specific guarantee.

Campaign-specific contact guarantee limits

Total TV and TV products 50-65 TRP depending on the target group. Men 25-64 are guaranteed 50 TRP, other target groups 65 TRP.

Total TV Flexible and TV Flexible according to the channels selected: Nelonen 30 TRP, Jim 15 TRP, Liv 15 TRP, Hero 5 TRP.

For campaigns of seven (7) days or less, no guarantee will be given during the campaign, but any shortfall in contacts will be compensated in the next campaign or, with the customer's consent, by extending the campaign. Compensation must be used within three (3) months after the campaign has ended. If the campaign is less than 1 TRP, no underage contacts will be refunded. No cash refunds will be made for contact guarantee underruns.

Quarter-specific Guarantees

Used when a customer has a large number of small or short duration campaigns.

Verification of the contact guarantee

The contact guarantee is verified from the final audience figures of the TV measurement survey provided by Finnpanel, according to the cut-off audience.
For video on Total TV, contacts are verified from the results of the SpotOn video advertising measurement.

The seasonal index of a campaign is determined by the campaign structure at the time of purchase. Seasonal indexes apply to all ways of purchasing advertising time, as well as floating programme collaboration products (Kelluva OHY).

Prices listed are for a 30-second ad. For ads of different lengths, you can get a price by multiplying the price of 30 seconds by the length factor.

The maximum length of Total TV commercials is 60 seconds.

The advertising time of TV channels and floating programme collaboration will be opened for sale as follows:

Regional TV advertising available for purchase on Nelonen for eleven different viewing areas. In addition to Nelonen, Total TV also includes video advertising (Ruutu Premium Reach).

Total TV and TV prices, 30" gross

Seasonal index 100. Applicable VAT will be added.

Seasonal Indexes

The seasonal index of a campaign is determined by the campaign structure at the time of purchase.

Seasonal indexes apply to all advertising time buying methods.

Discounts

Discounts are granted on the prices with an annual contract, as well as a media agency or direct invoicing discount.

Total TV and TV prices 30" net

Seasonal Indexes

The index is 100 for the whole of 2026

Discounts

Prices are net priced, so no discounts will be granted.

It is possible to buy the entire campaign or part of the campaign for the desired program connections. The purchase method is a fixed kr-store and you can choose all the programs for sale.

Total TV and TV campaign refers to a package that is booked and confirmed at once and used to promote the same product or service. Separate campaigns from the same advertiser are considered to be one campaign entity if the interval between campaigns is seven (7) days or less and in which the same ad(s) and/or target group have been used.

Campaign-specific contact guarantee limits

Total TV and TV products have 30 trp. Campaigns lasting seven (7) days or less will not be guaranteed during the campaign, but any missed contacts will be compensated in the next campaign or with the customer's consent by continuing the campaign. If the campaign is less than 1 TRP, the undercut will not be compensated. Less than the contact guarantee will not be compensated in cash.

Quarter-specific Guarantee

Used when the customer has a lot of small or short campaigns.

Verification

The contact guarantee is verified from the final viewing figures of the TV meter survey provided by Finnpanel Oy.

The accumulation of impressions in the video segment is monitored through the advertising management system used by Sanoma.