News & Articles
Finland's gambling market reform - What operators need to know before 2027
Finland is replacing its state gambling monopoly with a competitive licensing system opening to private operators in July 2027, with strict compliance and advertising rules in place, writes Jaakko Soininen, Managing Director at Finnplay.
UEFA Champions League to Ruutu in 2027
Sanoma Media Finland has acquired the television rights to the UEFA Champions League for four seasons starting in autumn 2027. The Champions League is the world’s biggest and most prestigious club football competition.
Understanding generations is one of the most important competitive advantages in marketing
Henry Rose Lee shook up perceptions of age groups at Sanoma’s Get Tomorrow customer event.
Clicks are forgotten, feelings remain – growth comes from memory traces
At Sanoma’s Get Tomorrow customer event, Malcolm Devoy challenged marketing’s efficiency thinking: real growth does not come from doing marketing more efficiently but from doing it in a sufficiently extensive, meaningful and memorable way.
Are you marketing to future customers or only to those who are already buying?
Too often, we see marketing focusing on the wrong audience, said James Hurman in his speech at Sanoma’s Get Tomorrow customer event.
How will the opening up of the gaming market affect the advertising environment in Finland?
Sanoma’s webinar outlined the background to the reform and the role of responsible marketing.
The new era of sponsorship goes beyond logos
Festivals spurred the 17.5% growth of cultural sponsorship in 2025.
Sanoma and Viaplay expand their advertising sales partnership, offering a wider reach among sports fans
Advertising on Viaplay's three sports channels is now available through Sanoma.
E-commerce Trends 2026: interactivity, virtual assistants, personalisation and branding platforms
E-commerce experts tell you what the e-commerce trends and keys to success will be in 2026.
Marketing trends 2026: Emotions, algorithms, brand, understanding people, measurability - and AI, of course
We asked a group of marketing professionals which trends will dominate in 2026. Here are the highlights.
Sanoma survey: consumers are mostly confident about the future of their finances
According to Sanoma's Kulutuspulssi survey, caution and more careful consideration of consumption still dominate consumers' purchase decisions, but the majority of consumers continue to buy familiar products and services as before.
The TV programmes of spring 2026 are a diverse mix of intriguing new releases and familiar favourites
The captivating TV spring is packed with entertainment, music, top reality and lifestyle on Sanoma's channels. Discover our wide selection of programmes that offer a multitude of opportunities for advertisers.
Sanoma Total TV's weekly reach has increased among young adults
The use of streaming service Ruutu in the 25-44 age group has increased by 25% compared to autumn 2024.
Gambling reform opens up the market – Finnish players are rational and open to new brands
Finnish players are discerning and make their choices based on reliability, credibility and safety, according to a survey conducted by Sanoma's Finnish Player Survey.
Brand building and brand awareness: where does a good, sustainable brand come from?
What is a brand and how to build it sustainably? Consider these issues when building awareness and planning brand advertising.
