News & Articles
Marketing trends 2026: Emotions, algorithms, brand, understanding people, measurability - and of course AI
We asked a group of marketing professionals which trends will dominate in 2026. Here are the highlights.
Sanoma survey: consumers are mostly confident about the future of their economy
According to Sanoma's Consumer Pulse survey, discretion, caution and more careful consideration of consumption decisions still dominate consumers' purchasing decisions, but the majority of consumers continue to buy familiar products and services as before.
The 2026 spring TV program schedule offers a diverse mix of interesting new releases and familiar favourites
An addictive television spring is packed with entertainment, music, top reality and lifestyle on Sanoma's channels. Discover our great programme coverage, which offers many opportunities for advertisers.
Sanoma Total TV's weekly reach has increased among young adults
Screen viewing in the 25-44 age group has increased by 25% compared to last autumn.
Gambling reform opens up the market - Finnish players are rational and open to new brands
Finnish players are discerning and make their choices based on reliability, credibility and safety, according to a survey conducted by Sanoma's Finnish Player Survey.
Brand building and brand awareness: where does a good, sustainable brand come from?
What is a brand and how to build it sustainably? Consider these issues when building awareness and planning brand advertising.
Effective advertising in a trusted environment
News media offers advertisers reliability and security as an alternative to social media, writes Team Lead, Digital Sales Minna Kruhse.
Marketer, remember the boomers!
Older age groups have a lot of purchasing power.
How to appeal to Generation Z
Compared to the general population, Generation Z's media consumption is dominated by video, audio and streaming services. Social Media reaches the target group better than the average.
The moving image moves both people and business
The world around us is changing, and so are the ways we consume moving images. Both people and technology are at the heart of this change. Tuomo Sinkkonen reveals what is the best tool to create in the midst of it all.
Boredom is the worst enemy of effective marketing
Marketing consultant and advertising effectiveness guru Peter Field's top tip for marketers: don't be boring.
