TV Advertising Rates

Nationwide TV Advertising

Nationwide TV Advertising Rates

You can buy nationwide Total TV and TV advertising for Nelonen, Liv, Jim and Hero, and also for video. You can buy advertising as a package or tailor it to the channels and video you want.

Prices valid from 1 January to 31 December 2025.

Ready-made packages (Total TV, TV)

The advertiser selects the target group, the number of contacts, the campaign period, the spot lengths. Total TV package includes TV channels and video. TV package includes TV channels. The channel proportions and prime/off distribution of the packages are based on the natural viewing patterns of the selected target group, as well as the capacity situation of the channels. The campaign can be weighted by week and spot length, or you can buy additional programmes with a fixed
target group deal.

Total TV rates, 30" gross

The Total TV package includes TV channels and video.

Target group	Size (000)	CPP price	CPT price
3+	5434	550.46	10.13
25-54	2109	788.77	37.40
25-64	2824	680,30	24.09
N25-64	1385	636.41	45.95
M25-64	1439	579.92	40,30
35-64	2106	578.94	27.49

Prices seasonal index 100.

Applicable VAT to be added to prices.

TV rates, 30" gross

The TV package includes TV channels.

Target group	Size (000)	CPP price	CPT price
3+	5434	555,35	10.22
25-54	2109	753.55	35.73
25-64	2824	647,54	22.93
N25-64	1385	610.51	44.08
35-64	2106	567,99	26,97
45-64	1374	487,77	35,50

Prices seasonal index 100.

Applicable VAT to be added to prices.

Customisable packages (Total TV flexible, TV flexible)

The advertiser chooses the target group, number of contacts, campaign period, spot lengths, TV channels (1-4), video share (between 5-50%) and
prime time share. Total TV flexible package includes TV channels and video. TV Flexible Package includes TV channels. The campaign can be differentiated by week and spot length, or you can also buy the programmes you want with a fixed target group deal.

Total TV flexible, CPP and CPT rates, 30" gross

The Total TV Flexible option allows you to choose between 1-4 TV channels and the proportion of video (with a 5%-50% weighting range). You can choose the weighting of the channels and the proportion of prime time.

CPP price	Size (000)	Nelonen		Jim		Liv		Hero	Video
CPP price	Size (000)	prime	off prime	prime	off prime	prime	off prime	24 h	24 h
3+	5434	674.36	505.91	629.26	472.21	656.43	492.86	494,49	2434.43
25-54	2109	1060.19	557.41	910.88	455.33	1017.59	607.18	633.33	1238.62
25-64	2824	908.76	480.64	801.73	381.52	873.46	437.44	531.76	1599.80
N25-64	1385	803.30	578.65	873.10	611.34	582.25	419.10	558.85	876.29
M25-64	1439	849.01	611.43	622.51	448.25			532.14	882.97
35-64	2106	669.71	482.06	653.49	470.48	606.11	436.36	464.58	1222.53

CPT-price	Size (000)	Nelonen		Jim		Liv		Hero	Video
CPT-price	Size (000)	prime	off prime	prime	off prime	prime	off prime	24 h	24 h
3+	5434	12.41	9.31	11.58	8.69	12.08	9,07	9.10	44.80
25-54	2109	50.27	26.43	43.19	21.59	48.25	28.79	30.03	58.73
25-64	2824	32.18	17.02	28.39	13.51	30.93	15.49	18.83	56.65
N25-64	1385	58.00	41.78	63.04	44.14	42.04	30,26	40.35	63.27
M25-64	1439	59.00	42.49	43.26	31.15			36.98	61.36
35-64	2106	31.80	22.89	31.03	22.34	28,78	20.72	22.06	58.05

Prices seasonal index 100.

Applicable VAT to be added to prices.

TV flexible, CPP and CPT rates, 30" gross

The TV Flexible option allows you to choose between 1-4 TV channels. Channel weightings and prime time share are selectable.

CPP price	Size (000)	Four		Jim		Liv		Hero
CPP price	Size (000)	prime	off prime	prime	off prime	prime	off prime	24 h
3+	5434	688.49	516.23	642.30	481.45	669.47	502,65	504.82
25-54	2109	1081.92	568.80	929.23	464.61	1038.26	619,62	646.20
25-64	2824	930.79	492.22	821.22	390,84	894.64	447.89	544.75
N25-64	1385	827.26	595.97	899.28	629.62	599.71	431.70	575.47
35-64	2106	689.72	496.59	673.08	484.59	624.01	449.21	478.27
45-64	1374	582.03	459.05	570.48	448.61	575.71	452.73	487.50

CPT price	Size (000)	Nelonen		Jim		Liv		Hero
CPT price	Size (000)	prime	off prime	prime	off prime	prime	off prime	24 h
3+	5434	12.67	9.50	11.82	8.86	12.32	9.25	9.29
25-54	2109	51.30	26.97	44.06	22.03	49.23	29.38	30.64
25-64	2824	32.96	17.43	29.08	13.84	31.68	15.86	19.29
N25-64	1385	59.73	43.03	64.93	45.46	43.30	31,17	41.55
35-64	2106	32.75	23.58	31.96	23.01	29.63	21.33	22.71
45-64	1374	42.36	33.41	41.52	32.65	41.90	32.95	35.48

Prices seasonal index 100.

Applicable VAT to be added to prices.

Other products (TV)

Children's advertising: Original target group 3-9 years. Advertiser selects the number of contacts, campaign timing and spot lengths. Advertising on Nelonen.

K-16 airtime limited advertising: Available for purchase after 9pm for target group 3+. The campaign can be weighted according to the weeks and
spot lengths, or you can buy the programmes you want with a fixed target group purchase. Advertising on Nelonen, Jim, Liv, Hero.

K-18 airtime limited advertising: Available for purchase after 11pm by program specific buying or with a fixed target group purchase. Advertising on Nelonen, Jim, Liv, Hero.

Alcohol advertising:Advertising time available for purchase after 10pm for target group 3+. The campaign can be weighted according to weeks and spot lengths
or you can buy the programmes you want with a fixed target group purchase. Advertising on Nelonen, Jim, Liv, Hero.

Channel specific bying and children's advertising, CPP & CPT rates

With TV channel subscription, you can choose between 1-4 TV channels. Channel weightings and prime time share are selectable. Target groups 3+ and 25-64. For children's advertising, the target group is 3-9 years old. Advertising on Nelonen.

CPP price	Size (000)	Nelonen		Jim		Liv		Hero
CPP price	Size (000)	prime	off prime	prime	off prime	prime	off prime	24 h
3+	5434	688.49	516.23	642.30	481.45	669.47	502.65	504.82
25-64	2824	930.79	492.22	821.22	390.84	894.64	447.89	544,75
Advertising for children
3-9 (weeks 1-43)	372		155.01
3-9 (weeks 44-52)	372		190.02

CPT price	Size (000)	Nelonen		Jim		Liv		Hero
CPT price	Size (000)	prime	off prime	prime	off prime	prime	off prime	24 h
3+	5434	12.67	9.50	11.82	8.86	12.32	9.25	9.29
25-64	2824	32.96	17.43	29.08	13.84	31.68	15.86	19.29
Advertising for children
3-9 (weeks 1-43)	372		41.67
3-9 (weeks 44-52)	372		51.08

Prices seasonal index 100.

Prices are subject to applicable VAT.

Airtime limited advertising, CPP & CPT rates

With TV channel specific buying, you can choose between 1-4 TV channels. Channel weightings and prime time share are selectable.

CPP price	Size (000)	Four	Jim	Liv	Hero	Message
3+ after 9pm	5434	760.76	709.68	740.65	623.82	742.28
3+ after 10pm (alcohol)	5434	739.02	690.12	718.37	605.35	720.55

CPT price	Size (000)	Nelonen	Jim	Liv	Hero	Sanoma
3+ after 9pm	5434	14.00	13.06	13.63	11.48	13.66
3+ after 10pm (alcohol)	5434	13.60	12.70	13.22	11.14	13.26

Prices seasonal index 100.

Applicable VAT to be added to prices.

Other products (Total TV, TV)

Program specific buying

The whole campaign can be purchased in the desired programme contexts. The method of purchase is programme buying, with programmes from all channels available for selection. If desired, it is also possible to buy the desired advertising break (fixed break) and the place in the advertising break (fixed spot). Contact guarantee for target group 3+.

Fixed target group buying

The whole campaign can be purchased in the desired TV program, which are profiled for the target group 25-64. The purchase method is a fixed target group buying and programs from all channels can be selected. If desired, it is also possible to buy the desired advertising break (fixed break) and the slot in the advertising break
(fixed spot). Contact guarantee for the target group 25-64.

Break connections

You can buy up to three ads per ad break. The order in which the advertisements are placed in the break can be chosen.

The contact forecast is given for each show separately. Contact guarantee for the target group 25-64. Advertising on Nelonen, Jim, Liv, Hero.

Fixed breaks and fixed spots

In programme buying and fixed target group buying, you can specify the desired ad break for an additional 4%.

You can secure the first, second, penultimate or last slot of the desired break for an additional 8% per show.

Floating programme collaboration

Floating programme collaboration is possible not only for TV channels (Nelonen, Jim, Liv, Hero), but also for video with Ruutu Premium Impact.

In floating programme collaboration the advertiser's tags are displayed in connection with the programmes of different channels, depending on the selected target group. The tags are at the beginning, at the end of the programmes, and at the beginning and end of one commercial break. The programmatic tag counts as a program period and therefore follows the Traficom's guidelines for sponsorship.

Channels in the same time slot are booked in the same campaign and are given a joint contact guarantee. The guarantee is conditional on a minimum campaign period of two (2) weeks.

The available tag lengths are 5+5 and 10+5 seconds for TV. In video, one tag length of 5 or 10 seconds is allowed.

Floating Programme Collaboration, CPP and CPT rates 30" gross

The floating programme collaboration offers a choice of 1-4 TV channels and video. Channel weighting and prime time share are selectable.

CPP price	Size (000)	Nelonen		Jim		Liv		Hero	Video
CPP price	Size (000)	prime	off prime	prime	off prime	prime	off prime	24 h	24 h
3+	5434	666.21	499.93	621.93	466.24	648.28	486.89	488.52	3260.40
3+ after 9pm	5434	684.68		638.50		666.75		561.33	3586.44
3+ after 10pm (alcohol)	5434	665.12		621.11		646.65		545,03	3586.44
25-64	2824	837.60	443.09	739.04	351.87	805.12	402.98	490.25	1694.4
W25-64	1385	744.58	536.41	809.39	566.60	539.73	388.49	517.99	831.00

CPT price	Size (000)	Nelonen		Jim		Liv		Hero	Video
CPT price	Size (000)	prime	off prime	prime	off prime	prime	off prime	24 h	24 h
3+	5434	12.26	9.20	11.44	8,58	11.93	8.96	8.99	60.00
3+ after 9pm	5434	12.60		11.75		12.27		10.33	66.00
3+ after 10pm (alcohol)	5434	12.24		11.43		11.90		10.03	66.00
25-64	2824	29.66	15,69	26.17	12.46	28.51	14.27	17,36	60.00
W25-64	1385	53,76	38.73	58.44	40.91	38,97	28.05	37.40	60.00

Prices for index period 100.

Applicable VAT to be added to prices.

About campaigns and buying

Campaign definition

A total TV and TV campaign is a package booked and confirmed at once to promote the same product or service. Separate campaigns by the same advertiser shall be considered a single campaign package if there is a break of seven (7) days or less between campaigns and the same advertisement(s) and/or target purchase group are used.

A TV campaign may consist of a combination of floating target group sales, fixed target group sales and programmatic buying. A nationwide campaign in Nelonen may combine regional advertising where both have a target audience of +3 year olds.

Prime time and off prime time

The indicative time interval for prime time is 18.00-23.59 and
off prime time 24.00-17.59. The time of day is determined by the start time of the programme.

Contact guarantee

Campaigns have only one contact guarantee, which is granted for the whole period of time for the target group of the campaign.
Package purchases have a total contact guarantee, not a channel-specific guarantee.

Campaign-specific contact guarantee limits

Total TV and TV products 50-65 TRP depending on the target group. Men 25-64 are guaranteed 50 TRP, other target groups 65 TRP.

Total TV Flexible and TV Flexible according to the channels selected: Nelonen 30 TRP, Jim 15 TRP, Liv 15 TRP, Hero 5 TRP.

For campaigns of seven (7) days or less, no guarantee will be given during the campaign, but any shortfall in contacts will be compensated in the next campaign or, with the customer's consent, by extending the campaign. Compensation must be used within three (3) months after the campaign has ended. If the campaign is less than 1 TRP, no underage contacts will be refunded. No cash refunds will be made for contact guarantee underruns.

Quarter-specific Guarantees

Used when a customer has a large number of small or short duration campaigns.

Verification of the contact guarantee

The contact guarantee is verified from the final audience figures of the TV measurement survey provided by Finnpanel, according to the cut-off audience.
For video on Total TV, contacts are verified from the results of the SpotOn video advertising measurement.

Spot length factors

All prices shown are for a 30 second advertisement. For ads of different lengths, the price is obtained by multiplying the 30-second price by the length factors below.

Total TV ads have a maximum length of 60 seconds.

Sec	Factor	Sec	Factor
5	0.3	61-65	2.2
6-10	0.5	66-70	2.3
11-15	0.7	71-75	2.5
16-20	0.8	76-80	2.7
21-25	0.9	81-85	2.8
26-30	1.0	86-90	3.0
31-35	1,2	91-95	3.2
36-40	1.3	96-100	3.3
41-45	1.5	101-105	3.5
46-50	1.7	106-110	3.7
51-55	1.8	111-115	3.8
56-60	2.0	116-120	4.0

Seasonal indexes

The seasonal index of a campaign is determined at the time of purchase according to the campaign structure.

The seasonal indices apply to all ad time purchase methods, as well as to the floating programme collaboration product.

Week	Days	Index
1-4	1.1.-26.1.2025	80
5-13	27.1.-30.3.2025	110
14-25	31.3.-22.6.2025	125
26-31	23.6.-3.8.2025	90
32-44	4.8.-2.11.2025	125
45-51	3.11.-21.12.2025	120
52	22.12.-28.12.2025	80
1 (2026)	29.12.-31.12.2025	80

Opening timetable for the sales seasons

Sales season	Weeks	Open for Sale	Opening Week
1.1.-2.3.	1-9	19.11.2024	47
3.3.-4.5	10-18	20.1.2025	4
5.5.-6.7.	19-27	18.3.2025	12
7.7.-28.9.	28-39	26.5.2025	22
29.9.-2.11.	40-44	21.7.2025	30
3.11.-28.12.	45-52	22.9.2025	39
29.12.-31.12.	1 (2026)	22.9.2025	39

Regional TV advertising rates

You can buy regional Total TV and TV advertising for eleven different regions. Regional TV advertising is shown on Nelonen.

Prices valid from 1 January to 31 December 2025.

Buying method

The advertiser selects the desired presentation area, the campaign budget or number of contacts, the campaign period and the spot lengths. The campaign can be shown on TV on Nelonen or on Total TV on Nelonen with a video (product Ruutu Premium Reach). The purchase method is target group sales. Pricing is based on the contact price.

The same principles apply to regional target group sales as to national target group sales. The buying target group is 3+.

Two advertisements from the same customer in the same ad break can be shown as a break connection. Additional fee +10 %.

Rates

Total TV and TV rates, 30" gross

Regional TV advertising available for purchase on Nelonen for eleven different viewing areas. In addition to Nelonen, Total TV also includes video advertising (Ruutu Premium Reach).

Region	3+ (000)	Total TV		TV
Region	3+ (000)	CPP price	CPT price	CPP price	CPT price
Uusimaa	1745		466.09	26.71	449.69	25.77
Pirkanmaa	656	155.28	23.67	149.90	22.85
Far Eastern Finland		469	121.99	26.01	116.59	24.86
Satakunta	205	62.16	30.32	61.34	29.92
Central Finland	277	80.11	28.92	78.47	28.33
Päijät-Häme & Kymenlaakso		370	86.10	23.27	73.70	19.92
North Savo & North Karelia	409	79.55	19.45	68.83	16.83
South Savo & South Karelia		234	52.60	22.48	47.78	20.42
Pohjanmaa	427	88.09	20.63	78.48	18.38
Oulu Region & Kainuu		445	103.20	23.19	95.68	21.50
Lappi	198	53.84	27.19	51.86	26.19

Prices seasonal index 100.

Applicable VAT to be added to prices.

Spot length factors

All prices shown are for a 30 second advertisement. For ads of different lengths, the price is obtained by multiplying the 30-second price by the length factors below. For regional advertising, the maximum length of an ad is 20 seconds. The combined maximum length of the ad spots is also 20 seconds.

Spot length (sec)	Factor
5	0.3
6-10	0.5
11-15	0.7
16-20	0.8

Seasonal indexes

The seasonal index of a campaign is determined at the time of purchase according to the campaign structure.

The seasonal indexes apply to all buying methods during the advertising period.

Week	Days	Index
1-4	1.1.- 26.1.2025	80
5-13	27.1.-30.3.2025	110
14-25	31.3.-22.6.2025	125
26-31	23.6.-3.8.2025	90
32-44	4.8.-2.11.2025	125
45-51	3.11.-21.12.2025	120
52	22.12.-28.12.2025	80
1 (2026)	29.12.-31.12.2025	80

About buying regional TV advertising

Opening timetables for the sales periods

Sales period	Weeks	Opens for Sale	Opening Week
1.1.-2.3.	1-9	19.11.2024	47
3.3.-4.5	10-18	20.1.2025	4
5.5.-6.7.	19-27	18.3.2025	12
7.7.-28.9.	28-39	26.5.2025	22
29.9.-2.11.	40-44	21.7.2025	30
3.11.-28.12.	45-52	22.9.2025	39
29.12.-31.12.	1 (2026)	22.9.2025	39

Viewing Regions

Regional TV advertising can be purchased from Nelonen in eleven different regions:
Uusimaa, Pirkanmaa, Varsinais-Suomi, Päijät-Häme & Kymenlaakso, Satakunta, Oulu & Kainuu, Lapland, South Savo & South Karelia, Central Finland, North Savo & North Karelia and Ostrobothnia.

Regions and target group sizes

Region	3+ (000)
Uusimaa	1745
Pirkanmaa	656
Varsinais-Suomi	469
Satakunta	205
Central Finland	277
Päijät-Häme & Kymenlaakso	370
North Savo & North Karelia	409
South Savo & South Karelia	234
Pohjanmaa	427
Oulu region & Kainuu	445
Lapland	198

List of localities in the viewing regions

Uusimaa
Askola	Hyvinkää	Kerava	Lohja	Pukkila	Siuntio
Espoo	Inkoo	Kirkkonummi	Myrskylä	Porvoo	Tuusula
Hanko	Järvenpää	Lapinjärvi	Mäntsälä	Riihimäki	Vihti
Helsinki	Karkkila	Loppi	Nurmijärvi	Raasepori
Vantaa	Kauniainen	Loviisa	Pornainen	Sipoo

Pirkanmaa
Akaa	Ikaalinen	Kihniö	Pirkkala	Tammela	Ylöjärvi
Forssa	Janakkala	Lempäälä	Punkalaidun	Tampere	Ypäjä
Hattula	Jokioinen	Mänttä-Vilppula		Pälkäne	Urjala
Humppila	Juupajoki	Nokia	Ruovesi	Valkeakoski
Hämeenkyrö	Jämijärvi	Orivesi	Somero	Vesilahti

Southwest Finland
Aura	Laitila	Mynämäki	Parainen	Sauvo
Kaarina	Lieto	Naantali	Pöytyä	Taivassalo
Kemiönsaari	Loimaa	Nousiainen	Raisio	Turku
Koski tl	Marttila	Oripää	Rusko	Uusikaupunki
Kustavi	Masku	Paimio	Salo	Vehmaa

Päijät-Häme & Kymenlaakso
Asikkala	Hausjärvi	Iitti	Kuhmoinen	Luumäki
Hamina	Hollola	Kotka	Kärkölä	Miehikkälä
Hartola	Heinola	Kouvola	Lahti	Orimattila
Asikkala	Hausjärvi	Iitti	Kuhmoinen	Luumäki

Satakunta
Eura	Huittinen	Merikarvia	Pori	Siikainen
Eurajoki	Kankaanpää	Nakkila	Pyhäranta	Säkylä
Harjavalta	Kokemäki	Pomarkku	Rauma	Ulvila

Oulu region & Kainuu
Alavieska	Kajaani	Lumijoki	Paltamo	Ristijärvi	Tyrnävä
Haapajärvi	Kalajoki	Merijärvi	Pudasjärvi	Sievi	Utajärvi
Haapavesi	Kempele	Muhos	Puolanka	Siikajoki	Ylivieska
Hailuoto	Kuhmo	Nivala	Pyhäjoki	Sotkamo
Hyrynsalmi	Kärsämäki	Oulainen	Pyhäntä	Vaala
Ii	Liminka	Oulu	Raahe	Siikalatva

Lapland
Enontekiö	Kittilä	Pello	Savukoski	Tervola
Inari	Kolari	Posio	Simo	Tornio
Kemi	Kuusamo	Ranua	Sodankylä	Utsjoki
Kemijärvi	Muonio	Rovaniemi	Suomussalmi	Ylitornio
Keminmaa	Pelkosenniemi	Salla	Taivalkoski

South Savo & South Karelia
Enonkoski	Kitee	Mäntyharju	Rantasalmi	Savonlinna
Hirvensalmi	Lappeenranta	Parikkala	Rautjärvi	Sulkava
Imatra	Lemi	Pertunmaa	Ruokolahti	Taipalsaari
Juva	Mikkeli	Puumala	Savitaipale

Central Finland
Hankasalmi	Kannonkoski	Konnevesi	Multia	Reisjärvi	Äänekoski
Joutsa	Karstula	Kyyjärvi	Muurame	Saarijärvi
Jyväskylä	Keuruu	Laukaa	Petäjävesi	Toivakka
Jämsä	Kinnula	Lestijärvi	Pihtipudas	Uurainen
Kangasniemi	Kivijärvi	Luhanka	Pyhäjärvi	Viitasaari

North Savo & North Karelia
Heinävesi	Kaavi	Lapinlahti	Pielavesi	Sonkajärvi	Vesanto
Iisalmi	Keitele	Leppävirta	Polvijärvi	Suonenjoki	Vieremä
Ilomantsi	Kiuruvesi	Lieksa	Rautalampi	Tervo
Joensuu	Kontiolahti	Liperi	Rautavaara	Tohmajärvi
Joroinen	Kuopio	Nurmes	Rääkkylä	Tuusniemi
Juuka	Outokumpu	Pieksämäki	Silinjärvi	Varkaus

Ostrobothnia
Alajärvi	Isokyrö	Kaustinen	Laihia	Perho	Uusikaarlepyy
Alavus	Kannus	Kokkola	Lappajärvi	Pietarsaari	Vaasa
Evijärvi	Karijoki	Korsnäs	Lapua	Pedersöre	Veteli
Halsua	Karvia	Kristiinankaupunki	Luoto	Seinäjoki	Vimpeli
Honkajoki	Kaskinen	Kruunupyy	Maalahti	Soini	Vöyri
Ilmajoki	Kauhajoki	Kuortane	Mustasaari	Teuva	Ähtäri
Isojoki	Kauhava	Kurikka	Närpiö	Toholampi

Printable rates

Total TV valtakunnallinen 2025 PDF, 132 kB

Total TV alueellinen 2025 PDF, 329 kB

General Terms and Conditions 2025 PDF, 877 kB