Cases

Aarni Watch Company Oy uses Finnish natural materials to make watches, sunglasses and bags. The ten-year-old company's goal was to strengthen its brand with an advertisement on the front page of Helsingin Sanomat, but the ad also multiplied their sales.

Veikkaus made a strong return to events after a few years' break. A fruitful collaboration with Sanoma helped them build a customer register of hundreds of thousands of people interested in festivals and music.

A desire to experiment, a results-oriented attitude and Finnish values come together in Sortter’s and Sanoma’s collaboration.

The multichannel campaign carried out with Sanoma combined native, digital and radio advertising as well as influencer collaboration to highlight Mikkeli’s history and culture in a novel way. The campaign strengthened the city’s brand nationwide and left a lasting impression.

The native campaign was the best media campaign of the year so far for LähiTapiola and showed that a compelling story can make a difficult topic approachable.

Bauhaus carried out a visible and impressive marketing campaign with Sanoma

The new electric bikes campaign generated almost 30 000 clicks, 6.3 million ad impressions and cost-effective visibility.

Bonava Finland uses Sanoma's print and digital advertising to gain visibility and reach people interested in buying a home.

UPM caught the attention of business decision-makers with a new strategic direction and impressive multi-channel content.

The If Keltanokka (“yellow peak”) campaign was noticed, it was extremely clear and it also activated people well. The campaign had a particular impact on people’s preferences, which shows that it touched people emotionally.