Cases
Your success story begins with us. Advertising and marketing that turns ambition into results.
Explore real customer cases, campaigns and the strategies behind them.
The better festival summer – Veikkaus reached over half a million customers through festival partnerships
After a hiatus of a few years, Veikkaus made a strong return to events. The collaboration with Sanoma was fruitful: Veikkaus built up a customer database of hundreds of thousands of people interested in festivals and music.
Multichannel marketing boosts Sortter's success
A desire to experiment, a results-oriented attitude and Finnish values come together in Sortter’s and Sanoma’s collaboration.
The City of Mikkeli charmed with an impressive campaign – visit intention increased by a whopping 485%
The multichannel campaign carried out with Sanoma combined native, digital and radio advertising as well as influencer collaboration to highlight Mikkeli’s history and culture in a novel way. The campaign strengthened the city’s brand nationwide and left a lasting impression.
Case LähiTapiola – Top results with native advertising
The native campaign was the best media campaign of the year so far for LähiTapiola and showed that a compelling story can make a difficult topic approachable.
Case Bauhaus − Boldness that breaks boundaries
Bauhaus carried out a visible and impressive marketing campaign with Sanoma
Case Helkama Velox – Digital campaign in the Sanoma network exceeded expectations
The new electric bikes campaign generated almost 30 000 clicks, 6.3 million ad impressions and cost-effective visibility.
Case Bonava Finland – We reach potential target groups with Sanoma: ”People really care about us”
Bonava Finland uses Sanoma's print and digital advertising to gain visibility and reach people interested in buying a home.
UPM captured the attention of international B2B decision makers
UPM caught the attention of business decision-makers with a new strategic direction and impressive multi-channel content.
Case If Keltanokka – Sharp focus on children’s road safety
The If Keltanokka (“yellow peak”) campaign was noticed, it was extremely clear and it also activated people well. The campaign had a particular impact on people’s preferences, which shows that it touched people emotionally.
