Cases
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Explore and get inspired by real customer cases, campaigns and the strategies behind them.
Front page ad in Helsingin Sanomat multiplied Aarni's sales: 'Our online store got thousands of visitors'
Aarni Watch Company Oy uses Finnish natural materials to make watches, sunglasses and bags. The ten-year-old company's goal was to strengthen its brand with an advertisement on the front page of Helsingin Sanomat, but the ad also multiplied their sales.
Veikkaus reached more than half a million customers through festival partnerships
Veikkaus made a strong return to events after a few years' break. A fruitful collaboration with Sanoma helped them build a customer register of hundreds of thousands of people interested in festivals and music.
Multichannel marketing boosts Sortter's success
A desire to experiment, a results-oriented attitude and Finnish values come together in Sortter’s and Sanoma’s collaboration.
The City of Mikkeli charmed with an impressive campaign – visit intention increased by a whopping 485%
The multichannel campaign carried out with Sanoma combined native, digital and radio advertising as well as influencer collaboration to highlight Mikkeli’s history and culture in a novel way. The campaign strengthened the city’s brand nationwide and left a lasting impression.
Case LähiTapiola – Top results with native advertising
The native campaign was the best media campaign of the year so far for LähiTapiola and showed that a compelling story can make a difficult topic approachable.
Case Bauhaus − Boldness that breaks boundaries
Bauhaus carried out a visible and impressive marketing campaign with Sanoma
Case Helkama Velox – Digital campaign in the Sanoma network exceeded expectations
The new electric bikes campaign generated almost 30 000 clicks, 6.3 million ad impressions and cost-effective visibility.
Case Bonava Finland – We reach potential target groups with Sanoma: ”People really care about us”
Bonava Finland uses Sanoma's print and digital advertising to gain visibility and reach people interested in buying a home.
Juustoportti’s bold and colourful video advertising stopped thumbs in Sanoma’s news media
Dairy company Juustoportti’s eye-catching campaign boosted the launch of their new protein products. Outstream video advertising in popular news media is a perfect match for a TV campaign and a productive next step after focusing on social media.
UPM captured the attention of international B2B decision makers
UPM caught the attention of business decision-makers with a new strategic direction and impressive multi-channel content.
Insurance company If gained valuable information on the path to purchase of B2B decision-makers
“Cooperation was close, and the common thread running through the process was ensuring that we get as much benefit as possible from the survey.”
Case Orion: Sanoma's research data is at the core of marketing
“It is important to keep up to date with changes in consumer behaviour,” says Tanja Kipinoinen, Customer Insight Manager at Orion.“
