Radio Advertising


Radio Advertising

Sanoma sells radio airtime on Radio Suomipop, Radio Rock, Radio Aalto, Loop, Helmiradio and HitMix.

You can buy radio airtime in three different ways:

• Radio Velho package
• Channel-specific spot rates (Audioplanner)
• Channel package with spot rates (Audioplanner)

Radio Velho
Static Dynamic Channel Buying

W25–54, M25–54

Pre-determined shares on channels

5–6 channels

Floating airtime

Regional buying methods:
Channel packages
9+ Helsinki AHH
9+ Helsinki HH

W25–54, M25–54

Adjustable shares on channels

3–6 channels

Floating airtime



W25–54, M25–54

Channel buying

1 channel

Floating airtime



Buying 24/7, offer delivered within 10 minutes



Block buying

National buying methods:

  • Channel buying
  • Channel packages:
    • NM Total
    • NM Women SAH
    • NM Men SRH

Regional buying methods:

  • Channel buying
  • Channel packages:
    • NM Helsinki+ AHH
    • NM Helsinki+ ALHH

Radio Velho

With Radio Velho package you can buy contacts in predefined target groups. Airtime is floating throughout the campaign period. The Radio Velho campaigns are planned with X4 Extranet. You can determine the weightings on weeks and spot lengths. In addition, it is possible to buy specific advertising blocks and strengthen or leave out certain days of the week by paying a surcharge.

Radio Velho Static package has predetermined shares on channels based on natural listening. The minimum purchase volume is 10 TRPs per day.

Radio Velho Dynamic allows you to choose 3–6 channels and adjust the channel shares. The minimum purchase volumes per channel per day of Radio Velho Dynamic are: Radio Suomipop 5.0 TRP, Radio Rock 3.0 TRP, Radio Aalto 1.5 TRP, Loop 0.6 TRP, Helmiradio 0.3 TRP and HitMix 0.1 TRP.

With Radio Velho Channel Buying you can choose a specific channel. The minimum purchase volumes per channel per day are the same as with Radio Velho Dynamic.


Channel-Specific Spot Rates
All our six radio channels can be bought alone or together as combinations of channels using channel-specific spot rates, i.e. fixed block buying in the Audioplanner planning software. In fixed block buying, the block in which the advertisement is transmitted is specified. Each block is three hours long, excluding the night block, which lasts for six hours. The price of each block is determined according to the number of listeners and capacity. There is no minimum purchase or restrictions on campaign durations in block buying. With block buying you can specify the preferred position for your spot in the block and the break for a 20 % surcharge. The surcharge for a tail spot is 10 %.

Channel Package with Spot Rates
Sanoma Media Finland radio airtime can be bought through Audioplanner in the form of predefined channel packages. There are three national packages available: NM Total, NM Women SAH and NM Men SRH. The spot lists, number of transmissions and the spots are the same for all channels in a package.

Regional Advertising

Regional airtime may be bought in the Uusimaa area with Radio Velho Static packages on the channels Radio Aalto, Helmiradio Uusimaa and HitMix Helsinki. It is also possible to buy regional advertising through AudioPlanner with channel-specific spot rates on the channels Helmiradio Uusimaa and HitMix Helsinki. In addition, regional airtime can be bought through Audioplanner in the form of Helsinki+ channel packages.

Regional advertising and traffic on Helmiradio and HitMix outside the Uusimaa area is managed by Mediatakojat Ltd. Annual agreement discounts do not apply to regional advertising on Helmiradio and HitMix outside the Helsinki area.

Contact information: Sampsa Jolma, tel. +358 44 590 2555, 

General Information about Campaigns and Buying

Contact Guarantee
The contact guarantee is granted in the target audience for those Radio Velho campaigns that have a minimum of 200 TRPs and are booked at least for three (3) days. Radio Velho campaigns have an overall contact guarantee, no channel-specific guarantee.

Spot-Length Factors
All the rates given are for a 30-second spot. The price for spots that are shorter or longer than this can be calculated by multiplying the 30-second rate by the spot-length factors given below. You can find all the spot-length factors in Audioplanner.

Sec  Factor Sec  Factor
5 0,28833 65 1,916667
10 0,49333 70 2,033333
15 0,665 75 2,15
20 0,80333 80 2,266667
25 0,91666 85 2,383333
30 1 90 2,5
35 1,133333 95 2,616667
40 1,266667 100 2,733333
45 1,4 105 2,85
50 1,533333 110 2,96667
55 1,666667 115 3,08334
60 1,8 120 3,20001


Weekly Indexes

Week Index
1–4 80
5–25 100
26–31 85
32–51 100
52 80


Season Launch Schedule

Season Launched Open for sale
February–May 1.2.–2.6. 19.11.2018
June–September 3.6.–29.9. 4.3.2019
October–January 30.9.–31.1. 8.7.2019