Multimedia advertising
Advertise through multiple channels in Finland’s most popular media
Media volume and environment matter
Multichannel advertising is the most effective way to maximise visibility and impact, keep your brand top of mind, and drive purchases. In the right media environment, your advertising delivers stronger marketing returns.
Almost 10 hours of media consumption every day
Finnish people read, watch and listen to different media for almost 10 hours every day, often at the same time. If you only advertise on one channel, you are only reaching a fraction of your potential customers.
Multichannel advertising allows you to find your customers where they really are. The more often they see your ad, the better your message will be remembered.
Download Media Usage Guide
Sources: Audience measurement surveys of media groups, Kantar Mind Consumer 2025, 15-74 yrs, Nordicom, Sanoma
Multichannel advertising drives results
Without attention, advertising cannot make an impact.
Not all media environments generate the same level of attention or credibility for advertising. Trust in media transfers to the advertiser’s brand. Research shows that high-attention, high-trust environments include, for example, news media.
The benefits of a multi-channel campaign: more attention, stronger brand impact, more effective activation and increased return on investment.
ROI index
ROI = Return On Investment
Popular multimedia advertising solutions
We tailor every campaign to your needs, goals and budget. Multimedia solutions are available nationally or locally throughout Finland. Here are a few regional examples:
Multimedia TV campaign
Duration: 1 month
Media: TV and digital advertising
Visibility: North Ostrobothnia and Kainuu region
from 4 575 €
Radio and digital campaign
Duration: min. 3 months
Media: Radio and digital advertising
Visibility: Southwest Finland
alk. 1 400 €/month
Total Video campaign
Duration: 4 weeks
Media: 2 weeks Total TV, regional coverage on Nelonen and Ruutu, 4 weeks video campaign on Sanoma's network
Targeting: Satakunta region
alk. 3 490 €
Regional print + digital campaign
Media: HS regional markets + performance-based digital advertising
Campaign duration: 2-4 weeks (recommended)
Targeting:
Print: regional print Helsinki, Espoo, or Vantaa.
Digital advertising: e.g. Uusimaa, Psk-region, Helsinki, Espoo, Vantaa
alk. 1 308 €
Learn more
Multi-channel news media
Popular, trusted and respected domestic news media provide a safe advertising environment.
Multi-channel magazine media
Rich and unique magazines offer quality time for advertising.
Native advertising
Make your commercial content a natural part of news and magazine media.
Ideas for multimedia implementations
Paulig took control of post-holiday return to work with "Let's roast again" message
The campaign included:
HS:n, Aamulehti and Satakunnan Kansa Länsi-Suomi multi-channel front pages,
radiopromotion in Suomipop's Aamulypsy,
outdoor and social advertising and influencer collaboration.
In addition, Juhla Mokka and R-Kioski offered free morning coffee to celebrate the return to work.
Eva Hopia, Head of Regional Marketing, Paulig:
"The idea was developed on a tight timeline, yet we successfully brought it to life in just a few weeks. One of Sanoma’s key strengths is its wide channel portfolio – through a single point of contact, you can reach consumers across multiple media platforms. There are also more creative solutions available, which can be tailored to each campaign.”
T-Max's strategy is to link the product more to sport
Men's supplement T-Max got a lot of good exposure at the European Basketball Championship, The games reached nearly 2.8 million viewers on Nelonen. Another proven effective means of reaching the target audience was radio advertising on Radio Rock.
Before the game there was a competition in radioprogramme Korporaatio to win product prizes and tickets to the Finnish Basketball Championships.
Sofia Jansson, Commercial Manager, NutraQ:
"Alongside building awareness and strengthening our association with sports, we had clear sales targets. We achieved them—and even exceeded them by 20%".
We provide everything as a service
Let's talk advertising. In a quick conversation, one of our experts will help you uncover new opportunities based on your goals and budget.
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![Jaakko Soininen, Managing Director at Finnplay]()
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UEFA Champions League to Ruutu in 2027Sanoma Media Finland has acquired the television rights to the UEFA Champions League for four seasons starting in autumn 2027. The Champions League is the world’s biggest and most prestigious club football competition.
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Are you marketing to future customers or only to those who are already buying?Too often, we see marketing focusing on the wrong audience, said James Hurman in his speech at Sanoma’s Get Tomorrow customer event.
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Sanoma and Viaplay expand their advertising sales partnership, offering a wider reach among sports fansAdvertising on Viaplay's three sports channels is now available through Sanoma.
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Sanoma survey: consumers are mostly confident about the future of their financesAccording to Sanoma's Kulutuspulssi survey, caution and more careful consideration of consumption still dominate consumers' purchase decisions, but the majority of consumers continue to buy familiar products and services as before.
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The TV programmes of spring 2026 are a diverse mix of intriguing new releases and familiar favouritesThe captivating TV spring is packed with entertainment, music, top reality and lifestyle on Sanoma's channels. Discover our wide selection of programmes that offer a multitude of opportunities for advertisers.
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Front page ad in Helsingin Sanomat multiplied Aarni's sales: 'Our online store got thousands of visitors'Aarni Watch Company Oy uses Finnish natural materials to make watches, sunglasses and bags. The ten-year-old company's goal was to strengthen its brand with an advertisement on the front page of Helsingin Sanomat, but the ad also multiplied their sales.
![Tältä näytti Aarni Watch Companyn mainokset Helsingin Sanomien etusivulla.]()
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Veikkaus reached more than half a million customers through festival partnershipsVeikkaus made a strong return to events after a few years' break. A fruitful collaboration with Sanoma helped them build a customer register of hundreds of thousands of people interested in festivals and music.
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Multichannel marketing boosts Sortter's successA desire to experiment, a results-oriented attitude and Finnish values come together in Sortter’s and Sanoma’s collaboration.
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The City of Mikkeli charmed with an impressive campaign – visit intention increased by a whopping 485%The multichannel campaign carried out with Sanoma combined native, digital and radio advertising as well as influencer collaboration to highlight Mikkeli’s history and culture in a novel way. The campaign strengthened the city’s brand nationwide and left a lasting impression.
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Case LähiTapiola – Top results with native advertisingThe native campaign was the best media campaign of the year so far for LähiTapiola and showed that a compelling story can make a difficult topic approachable.
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Case Bauhaus − Boldness that breaks boundariesBauhaus carried out a visible and impressive marketing campaign with Sanoma
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Case Helkama Velox – Digital campaign in the Sanoma network exceeded expectationsThe new electric bikes campaign generated almost 30 000 clicks, 6.3 million ad impressions and cost-effective visibility.
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Case Bonava Finland – We reach potential target groups with Sanoma: ”People really care about us”Bonava Finland uses Sanoma's print and digital advertising to gain visibility and reach people interested in buying a home.
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UPM captured the attention of international B2B decision makersUPM caught the attention of business decision-makers with a new strategic direction and impressive multi-channel content.
![UPM nappasi yrityspäättäjien huomion strategisen oivalluksen ja vaikuttavan monikanavasisällön avulla.]()
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Case If Keltanokka – Sharp focus on children’s road safetyThe If Keltanokka (“yellow peak”) campaign was noticed, it was extremely clear and it also activated people well. The campaign had a particular impact on people’s preferences, which shows that it touched people emotionally.
![If Keltanokka artikkelikuva]()
