Multichannel news media
Efficiency and effectiveness in advertising
Consumers are present in all channels, as is your brand, right?
Our trusted and widely-read news media reaches consumers in all the channels where they spend time. Respected news media, both in print and digital formats, offer your commercial messages an impactful media environment where advertising is perceived as an important part of other content.
What is a multichannel solution?
A multichannel ad appears on the media channel of your choice, such as Helsingin Sanomat, across all channels: in the print newspaper, e-newspaper, news website, and app. In digital channels, the ad appears on all devices, including desktops, mobile phones, and tablets. With a multichannel solution, you can reach the entire audience of the media outlet where they follow its content.
Multichannel approach has been proven to increase the effectiveness of advertising, according to research
By having a multichannel presence, you can take advantage of the strengths of each channel in your advertising. Provide more detail in print and quickly guide readers to your content and online store in digital channels. By advertising through multiple channels, you can capture attention, maximize contacts, achieve repetition, increase brand recognition, and engage your customers.
+ 23 %
attention value
+ 19 %
a positive effect on brand perception
+ 21 %
increase in interest
+ 28 %
purchase intent
+ 53 %
intention to seek more information
+ 55 %
in-store shopping/visiting a physical store
Source: Sanoman crossmedia-tutkimukset 2018–2021 (1/1-sivut)
"A multichannel approach has been an easy way for us to increase the effectiveness of our advertising.
In addition to our print advertising, we now have regular digital visibility, allowing us to reach the people of Satakunta even more widely across all channels.”
Maria Nurmi, Satakunnan Osuuskauppa
Helsingin Sanomat
Reach the entire audience of Helsingin Sanomat
The front page of HS offers an impactful advertising space for your commercial messages. On the front page, you can generate discussions and drive readers to both physical stores and online pages. In addition to reaching readers, the front page also reaches a large group of consumers in newsstands across the country.
Aamulehti
Take over the Pirkanmaa market area in one day with a multichannel front page
The multichannel front page of Aamulehti provides an eye-catching advertising spot for your commercial news. The front page allows you to create conversation and activate readers to your physical store and website.
Satakunnan Kansa
Gain control of the Satakunta market area with a multi-channel front page.
The multi-channel front page provides an unbeatable advertising space for your commercial news. On the front page, you can generate topics and activate readers to both your brick-and-mortar store and your website.
