Helsingin Sanomat rates

2025

Rates are valid 1.1.-31.12.2025

Fixed positions

A Section

	Columns x mm	mm x mm	*	Rate € Mon-Fri	Rate € Sat-Sun
Front page	5 x 308	254 x 308	*	65 810	80 288
First spread, pp. A6-7	10 x 365	528 x 365	*	57 908	70 648
Page A9	5 x 365	254 x 365	*	33 095	40 376
	5 x 180	254 x 180	*	19 855	24 223
	2 x 365	99 x 365	*	16 354	19 953
Page A11	5 x 365	254 x 365	*	33 095	40 376
	5 x 180	254 x 180	*	19 855	24 223
	2 x 365	99 x 365	*	16 354	19 953
Section A centrefold	10 x 365	528 x 365	*	57 915	70 655
	10 x 180	528 x 180		39 050	47 640
Section A back page	5 x 365	254 x 365	*	31 093	37 933

* Multi-channel solution HS + HS.fi
** Published on Sundays, pp. A8–9.

Valid VAT is added to the prices.

B section

	Columns x mm	mm x mm	*	Rate € Mon-Fri	Rate € Sat-Sun
Sunday pages	5 x 365	254 x 365	*		36 214
Events***	2 x 42	99 x 42		839	1 024
Weather page	2 x 42	99 x 42		1 021	1 245

* Multi-channel solution HS + HS.fi
*** Fridays: 1st spread or page of Events content

Valid VAT is added to the prices.

Home Section (Sun)

	Columns x mm	mm x mm	*	Rate € Sun
Front page	5 x 88	254 x 88	*	7 657
Page 3	2 x 365	99 x 365	*	10 256
Page 5	5 x 365	254 x 365	*	22 770
Back page	5 x 365	254 x 365	*	22 770

Other ad sizes for the Home section will be published after the editorial content. See Classified ad sizes and prices.

* Multi-channel solution HS + HS.fi

Valid VAT is added to the prices.

In text

Text + Context

Editorial Environment						Context +10 %***
Modules	Columns x mm	mm x mm	*	Rate € Mon-Fri	Rate € Sat-Sun	Rate € Mon-Fri	Rate € Sat-Sun
2/1	10 x 365	528 x 365	/*	48 262	58 880	53 089	64 768
2/1 half	10 x 180	528 x 180		32 541	39 700	35 795	43 670
1/1	5 x 365	254 x 365	/*	27 579	33 647	30 337	37 012
	5 x 226	254 x 226		19 525	23 820	21 477	26 202
	3 x 365	150 x 365	/*	19 857	24 226	21 843	26 649
1/2	5 x 180	254 x 180	/*	16 546	20 186	18 201	22 204
	2 x 365	99 x 365	*	13 630	16 630	14 993	18 293
	5 x 134	254 x 134		11 717	14 294	12 889	15 723
	3 x 226	150 x 226		11 717	14 294	12 889	15 723
	3 x 180	150 x 180	*	9 838	12 003	10 822	13 204
1/4	5 x 88	254 x 88	*	8 199	10 003	9 019	11 004
	2 x 226	99 x 226		7 809	9 527	8 590	10 479
	3 x 134	150 x 134		7 029	8 575	7 732	9 433
	2 x 180	99 x 180	*	6 559	8 002	7 214	8 803
	5 x 66	254 x 66		5 858	7 146	6 443	7 861
	3 x 88	150 x 88		4 685	5 715	5 153	6 286
	2 x 134	99 x 134	*	4 918	6 001	5 410	6 600
	5 x 42	254 x 42		3 906	4 764	4 296	5 241
	3 x 66	150 x 66		3 514	4 287	3 866	4 715
	2 x 88	99 x 88		3 123	3 811	3 435	4 192
	1 x 180	47 x 180		3 123	3 811	3 435	4 192
	2 x 66	99 x 66		2 344	2 860	2 579	3 146
	1 x 134	47 x 134		2 186	2 666	2 404	2 933
	2 x 42	99 x 42		1 041	1 271	1 145	1 398
	1 x 88	47 x 88		1 041	1 271	1 145	1 398
	1 x 66	47 x 66		782	955	861	1 051
	1 x 42	47 x 42		498	607	548	668

* Multi-channel solution HS + HS.fi
** Multi-channel native solution is also available.
*** Targeting options: City, Culture, Economy, Science (Mon-Thu), Foreign, Sports, News

Valid VAT is added to the prices.

Floating ads within text

Modules	Columns x mm	mm x mm	*	Rate 7 days	Rate 3 days (weekdays)**
1/1	5 x 365	254 x 365	*	20 685	23 443
1/2	5 x 180	254 x 180	*	12 410	14 064
	2 x 365	99 x 365	*	10 223	11 586
	3 x 180	150 x 180	*	7 379	8 363
1/4	5 x 88	254 x 88	*	6 149	6 969
	2 x 180	99 x 180	*	4 919	5 574

* Multi-channel solution HS + HS.fi. The digital impressions are run during the entire floating period according to the number of Mon-Fri impressions.
** 3-day floating options: Mon-Wed, Tue-Thu and Wed-Fri.

Valid VAT is added to the prices.

Fixed insert

	mm x mm	*	Rate € Mon-Fri	Rate € Sat-Sun
4 pages	254 x 365	*	52 500	64 051
8 pages	254 x 365	*	78 751	96 077

* Multi-channel solution HS + HS.fi Valid VAT is added to the prices.

Creative Solutions

	Columns x mm	mm x mm	Rate € Mon-Fri	Rate € Sat-Sun
U	10 x 88 / 2 pcs 2 x 277	528 x 88 / 2 pcs 99 x 277	39 587	48 299
Tunnel	6 x 226	320 x 226	22 974	28 028
L	5 x 88 / 2 x 277	99 x 277 / 254 x 88	22 974	28 028

Valid VAT is added to the prices.

HS Lauantai Plus

HS Viikko + HS Lauantai

HS Viikko is published on Fridays and HS Lauantai on Saturdays.

Contents: Life & Wellbeing, Culture, Food, Children's pages.

	Columns x mm	mm x mm	*	Rate € Fri + Sat
2/1	10 x 365	528 x 365	/*	55 843
1/1	5 x 365	254 x 365	/*	32 462
	3 x 365	150 x 365	/*	22 977
1/2	5 x 180	254 x 180	/*	19 145
	2 x 365	99 x 365	*	15 771
	3 x 180	150 x 180	*	11 383
1/4	5 x 88	254 x 88	*	9 487
	2 x 180	99 x 180	*	7 589
	2 x 134	99 x 134	*	5 691

* Multi-channel solution HS + HS.fi
** Multi-channel native solution is also available.

Valid VAT is added to the prices.

Events

Events (Menotiedot)

Modules	Columns x mm	mm x mm	*	Rate € Fri
2/1	10 x 365	528 x 365	*	31 371
2/1 half	10 x 180	528 x 180		21 152
1/1	5 x 365	254 x 365	*	17 925
	5 x 226	254 x 226		12 690
	3 x 365	150 x 365	*	12 908
1/2	5 x 180	254 x 180	*	10 755
	2 x 365	99 x 365	*	8 859
	5 x 134	254 x 134		7 612
	3 x 226	150 x 226		7 612
	3 x 180	150 x 180	*	6 394
1/4	5 x 88	254 x 88	*	5 330
	2 x 226	99 x 226		5 077
	3 x 134	150 x 134		4 569
	2 x 180	99 x 180	*	4 263
	5 x 66	254 x 66		3 808
	3 x 88	150 x 88		3 046
	2 x 134	99 x 134	*	3 200
	5 x 42	254 x 42		2 538
	3 x 66	150 x 66		2 284
	2 x 88	99 x 88		2 030
	1 x 180	47 x 180		2 030
	2 x 66	99 x 66		1 522
	1 x 134	47 x 134		1 421
	2 x 42	99 x 42		677
	1 x 88	47 x 88		677
	1 x 66	47 x 66		507
	1 x 42	47 x 42		323

* Multi-channel solution HS + HS.fi

Valid VAT is added to the prices.

Marketplace Advertising

Regional marketplace advertising available from Wednesday to Saturday.
You can choose either one or two regions in regional marketplace advertising. The rate of the two regions can be calculated by summing the rates of the two chosen regions.

Multi-channel options do not apply to the marketplace advertising.

Nationwide

Modules	Columns x mm	mm x mm	Rate € Mon-Fri	Rate € Sat-Sun
2/1	10 x 365	528 x 365	43 436	52 992
1/1	5 x 365	254 x 365	24 821	30 282
	3 x 365	150 x365	17 871	21 804
1/2	5 x 180	254 x 180	14 892	18 167
	3 x 180	150 x 180	5 413	6 607
1/4	5 x 88	254 x 88	5 160	6 294
	2 x 180	99 x 180	4 060	4 954
	3 x 88	150 x 88	2 973	3 629
	2 x 88	99 x 88	1 714	2 090
	1 x 180	47 x 180	1 714	2 090
	2 x 42	99 x 42	810	988
	1 x 88	47 x 88	810	988
	1 x 42	47 x 42	451	551

Valid VAT is added to the prices.

Helsinki

On June 30-July 27, 2025 only nationwide visibility is available (no regional).

Modules	Columns x mm	mm x mm	Rate € Wed-Fri	Rate € Sat
2/1	10 x 365	528 x 365	20 949	25 556
1/1	5 x 365	254 x 365	12 323	15 033
	3 x 365	150 x365	8 461	10 321
1/2	5 x 180	254 x 180	6 900	8 419
	3 x 180	150 x 180	2 316	2 824
1/4	5 x 88	254 x 88	2 206	2 692
	2 x 180	99 x 180	1 736	2 119
	3 x 88	150 x 88	1 274	1 554
	2 x 88	99 x 88	732	893
	1 x 180	47 x 180	732	893
	2 x 42	99 x 42	345	421
	1 x 88	47 x 88	345	421
	1 x 42	47 x 42	192	235

Valid VAT is added to the prices.

Espoo or Vantaa

On June 30-July 27, 2025 only nationwide visibility is available (no regional).

Modules	Columns x mm	mm x mm	Rate € Wed-Fri	Rate € Sat
2/1	10 x 365	528 x 365	20 949	25 556
1/1	5 x 365	254 x 365	12 323	15 033
	3 x 365	150 x365	8 461	10 321
1/2	5 x 180	254 x 180	6 900	8 419
	3 x 180	150 x 180	2 316	2 824
1/4	5 x 88	254 x 88	2 206	2 692
	2 x 180	99 x 180	1 736	2 119
	3 x 88	150 x 88	1 274	1 554
	2 x 88	99 x 88	732	893
	1 x 180	47 x 180	732	893
	2 x 42	99 x 42	345	421
	1 x 88	47 x 88	345	421
	1 x 42	47 x 42	192	235

Valid VAT is added to the prices.

Summer Rates June 30–July 27, 2025

On June 30-July 27, 2025 only nationwide visibility is available (no regional).

Modules	Columns x mm	mm x mm	Rate € Wed-Fri	Rate € Sat
2/1	10 x 365	528 x 365	20 949	25 556
1/1	5 x 365	254 x 365	12 323	15 033
	3 x 365	150 x365	8 461	10 321
1/2	5 x 180	254 x 180	6 900	8 419
	3 x 180	150 x 180	2 316	2 824
1/4	5 x 88	254 x 88	2 206	2 692
	2 x 180	99 x 180	1 736	2 119
	3 x 88	150 x 88	1 274	1 554
	2 x 88	99 x 88	732	893
	1 x 180	47 x 180	732	893
	2 x 42	99 x 42	345	421
	1 x 88	47 x 88	345	421
	1 x 42	47 x 42	192	235

Valid VAT is added to the prices.

Classified Ads

Animal World, Announcements, Antiques and Collections, Apartments**, Boats, Depot, Education, Enterprises, Goods and Hobbies, Home, Jobs***, Leisure Time, Motor Vehicles, Services

Modules

Modules	Columns x mm	mm x mm	*	Rate € Mon-Fri	Rate € Sat-Sun	Jobs € Sun
2/1	10 x 365	528 x 365	*	25 635	31 275	47 912
2/1 half	10 x 180	528 x 180		17 284	21 087	32 304
1/1	5 x 365	254 x 365	*	17 254	21 051	27 378
	5 x 226	254 x 226		12 502	15 253	19 384
	3 x 365	150 x 365	*	12 563	15 328	19 714
1/2	5 x 180	254 x 180	*	10 597	12 927	16 426
	2 x 365	99 x 365	*	8 623	10 520	13 532
	5 x 134	254 x 134		7 447	9 085	11 631
	3 x 226	150 x 226		7 447	9 085	11 631
	3 x 180	150 x 180	*	5 513	6 725	9 769
1/4	5 x 88	254 x 88	*	5 134	6 263	8 141
	2 x 226	99 x 226		4 891	5 966	7 753
	3 x 134	150 x 134		3 139	3 828	6 979
	2 x 180	99 x 180	*	2 950	3 599	6 510
	5 x 66	254 x 66		2 452	2 993	5 814
	3 x 88	150 x 88		2 059	2 513	4 651
	2 x 134	99 x 134	*	2 164	2 641	4 883
	5 x 42	254 x 42		1 766	2 153	3 878
	3 x 66	150 x 66		1 545	1 886	3 489
	1 x 180	47 x 180		1 168	1 426	3 104
	2 x 88	99 x 88		1 168	1 426	3 104
	2 x 66	99 x 66		875	1 068	2 326
	1 x 134	47 x 134		837	1 021	2 172
	2 x 42	99 x 42		472	575	1 033
	1 x 88	47 x 88		472	575	1 033
	1 x 66	47 x 66		371	453	776
	1 x 42	47 x 42		236	288	493

* Multi-channel solution HS + HS.fi
** Apartments are published in the Home section on Sundays.
*** Jobs are published on Sundays in conjunction with Financial content.

Valid VAT is added to the prices.

Line advertisements

The minimum height is 6 mm for 1-column line ads and 20 mm for 2-column ads. The maximum height of line ads is 134 mm.

The width of the appointment ad is always 1 column (47 mm).

	Rate €/cmm Mon-Fri	Rate €/cmm Sat-Sun	Jobs €/cmm Sun		Appointments €/cmm Sun
Cmm	3,07	3,73	8,73		3,34

Valid VAT is added to the prices.

Regional Classified Ads

Regional Classified Ads on Thursday: Education, Home, Leisure Time, Motor Vehicles, Services, Towns

Espoo or Vantaa

Modules	Columns x mm	mm x mm	Rate € Thu
1/4	3 x 180	150 x 180	990
	2 x 180	99 x 180	744
	3 x 88	150 x 88	545
	2 x 88	99 x 88	314
	1 x 180	47 x 180	314
	2 x 42	99 x 42	148
	1 x 88	47 x 88	148
	1 x 42	47 x 42	83

Multi-channel options do not apply to the Regional Advertising.

Valid VAT is added to the prices.

Helsinki

Modules	Columns x mm	mm x mm	Rate € Thu
1/4	3 x 180	150 x 180	1 482
	2 x 180	99 x 180	1 112
	3 x 88	150 x 88	815
	2 x 88	99 x 88	468
	1 x 180	47 x 180	468
	2 x 42	99 x 42	221
	1 x 88	47 x 88	221
	1 x 42	47 x 42	123

Multi-channel options do not apply to the Regional Advertising.

Valid VAT is added to the prices.

Family announcements

Family Announcements: Estate Inventories, Family Celebrations, Funeral Services, Memorial Cards, Photography Services, Wedding Services

Multi-channel options do not apply to Family announcements.

Consumers' Family Announcement and Obituary rates can be found in Oma Sanoma.

Modules

Modules	Columns x mm	mm x mm	Rate € Mon-Fri	Rate € Sat-Sun
2/1	10 x 365	528 x 365	25 635	31 275
2/1 half	10 x 180	528 x 180	17 284	21 087
1/1	5 x 365	254 x 365	17 254	21 051
	5 x 226	254 x 226	12 502	15 253
	3 x 365	150 x 365	12 563	15 328
1/2	5 x 180	254 x 180	10 597	12 927
	2 x 365	99 x 365	7 906	9 645
	5 x 134	254 x 134	7 447	9 085
	3 x 226	150 x 226	7 447	9 085
	3 x 180	150 x 180	5 251	6 407
1/4	5 x 88	254 x 88	4 891	5 966
1/5	2 x 226	99 x 226	4 891	5 966
	3 x 134	150 x 134	3 139	3 828
	2 x 180	99 x 180	2 809	3 427
	5 x 66	254 x 66	2 452	2 993
	3 x 88	150 x 88	2 059	2 513
	2 x 134	99 x 134	2 059	2 513
	5 x 42	254 x 42	1 766	2 153
	3 x 66	150 x 66	1 545	1 886
	1 x 180	47 x 180	1 168	1 426
	2 x 88	99 x 88	1 168	1 426
	2 x 66	99 x 66	875	1 068
	1 x 134	47 x 134	837	1 021
	2 x 42	99 x 42	472	575
	1 x 88	47 x 88	472	575
	1 x 66	47 x 66	371	453
	1 x 42	47 x 42	236	288

Valid VAT is added to the prices.

Line advertisements

The minimum height is 6 mm for 1-column line ads and 20 mm for 2-column ads. The maximum height of line ads is 134 mm.

	Rate €/cmm Mon-Fri	Rate €/cmm Sat-Sun
Pmm	3,07	3,73

Valid VAT is added to the prices.

HS Kuukausiliite, HS Teema & HS Lasten uutiset

HS Kuukausiliite (monthly supplement)

In text

	mm x mm	*	Rate €
2/1	460 x 297	/*	30 416
1/1	230 x 297	/*	16 450
1/2	230 x 146		9 874
1/2	112 x 297		9 874
1/4	112 x 146		5 089
1/4	60 x 297		5 089

* Multi-channel solution HS + HS.fi
** Multi-channel native solution is also available.

Valid VAT is added to the prices.

Fixed positions

	mm x mm	*	Rate €
1st spread (pp. 2-3)	460 x 297	*	33 453
2nd spread (pp. 4-5)	460 x 297	*	33 453
Page next to the table of contents 1/1	230 x 297	*	18 097
Back page	230 x 272		16 780

* Multi-channel solution HS + HS.fi

Valid VAT is added to the prices.

HS Teema (Themed magazines)

In text

	mm x mm	Rate €
2/1	340 x 240	7 796
1/1	170 x 240	4 318
1/2	170 x 115	2 897
1/2	78 x 240	2 897
1/4	78 x 115	1 449

Valid VAT is added to the prices.

Fixed positions

	mm x mm	Rate €
Page 3	170 x 240	4 318
Back page	170 x 215	4 318

Valid VAT is added to the prices.

HS Lasten uutiset (news for children)

	mm x mm	Rate €
Back page	230 x 300	15 978

Valid VAT is added to the prices.

Tools for mediaplanning

Helsingin Sanomat Rates

2025

Fixed positions

In text

HS Lauantai Plus

Events

Marketplace Advertising

Classified Ads

Regional Classified Ads

Family announcements

HS Kuukausiliite, HS Teema & HS Lasten uutiset

In text

Fixed positions

In text

Fixed positions

Printable rates