Information for international advertisers
Useful knowledge for your Finland go-to-market plans.
We want to make your market entry smoother
Planning to advertise in Finland? A few things work differently here than in the rest of the Nordics — and knowing them in advance makes all the difference. This page gathers what you need to know about the Finnish market, from media habits to what actually works, with links to deeper insights on Advertising Finland.
Finland as a Market
Finland has a few quirks worth knowing before you plan your campaigns
Not all Nordic countries behave the same way. From how Finns shop online to why brand trust matters more here than almost anywhere else, this piece covers the four things that shape marketing success in Finland.
Media Usage in Finland
Finns consume media a bit differently than their Nordic neighbours — on TV, radio, news, and magazines alike. This research-based guide breaks down those habits so you know exactly where to show up for your audience.
Ace the Finnish Gaming Market
Finland's gaming market is opening to competition — with the right insight, you can win over Finnish players from day one. How do Finns like to gamble? Top 5 things to consider when entering the Finnish gaming market and much more!
About Sanoma Media Finland
Newspapers, TV, radio, magazines, digital — Sanoma covers it all, reaching 96% of Finns every week. See what a media house with over 100 years of trusted content can do for your campaign.
News & Articles
Written specifically with international advertisers in mind, our articles cover everything from market entry to gaming, e-commerce, and audience insight in Finland. Real perspectives from Sanoma's own experts, updated regularly.
Advertise in Finland
Everything you need to plan and run successful advertising in Finland, in one place — market insight, media solutions, and the latest news from the leading media house in Finland.