Native Advertising
When you want your ad to perform.
Engage, entertain, and attract new customers with native advertising.
Would you like your company to be better known? Do you want to bring your company’s expertise, services, and know-how closer to people?
Native advertising is commercially produced content that blends seamlessly into news or magazine media. Research shows that native advertising is effective, and it allows you to reach nearly all Finns through familiar, trusted, and beloved Finnish media brands.
Sanoma's Native Advertising Solutions
Fixed native advertising
Fixed, time-based native advertising is particularly effective when the goal is broad brand visibility in a safe media environment.
Display-based native advertising (CPM)
Display-based native advertising is the right choice when you want to target your content to a specific environment or a precise audience.
Performance-Based Native Advertising (CPC)
Click-based native advertising is an easy way for tactical advertising that allows you to effectively drive traffic to your website.
Programmatically Bought Native Advertising
Programmatically bought native advertising is ideal for situations where you want to manage the entire campaign yourself or buy visibility across multiple channels at once.
Native Advertising in Print
Print native ads, also known as advertorials, enable content-based advertising in print media. They create a strong brand image and reinforce themes that are important to your company.
Xplora's native article effectively reached its target audience
An eye-catching feature article on kids’ smartwatches generated over 73,000 page views and 49,000 visitors. The article was published in Helsingin Sanomat (hs.fi).
Timo Vaskio, CEO,Xplora Mobile Oy:
"The article was perfectly executed project from start to finish. It was great to see how the producers and visual team went the extra mile to make the story truly stand out."
Native Advertising
reaches consumers on the channels where they already spend their time.
expands the reach of your message beyond your brand’s own channels.
offers a familiar and trustworthy Finnish media environment that reinforces the credibility of the message.
engages the advertiser in conversations, topics, and trends that align with the brand's values and image.
engages and encourages consumers to spend time with your brand.
Designer's Tools
Prices and Terms of Sale
View native advertising rates and terms of sale.
Media Information
Learn more about Sanoma's brands and products.
Data Information
See the guidelines for native advertising content.
Contact Information
View Sanoma's sales and expert contact information.
Creative Production
Engaging content is key in native advertising, so it’s worth investing in its production and quality. Sanoma has a production team dedicated to native advertising that designs and produces high-quality content across multiple channels for all of our media platforms.
Our producers have the understanding of what kind of content resonates with readers in each media environment and how to present your message in the most engaging way possible. The team consists of professionals in commercial content and visual design.
Trusted, high-quality media environment
Reach audiences with native advertising across the entire Sanoma network, from news media to magazine media.
Customer Success Stories
Multichannel marketing boosts Sortter's success
The City of Mikkeli charmed with an impressive campaign – visit intention increased by a whopping 485%
Case LähiTapiola – Top results with native advertising
