Digital advertising

You know your customers. And so do we.

Effective solutions for all digital advertising needs

Digital marketing influences your brand's awareness, preference, consideration and purchase intent throughout your customer's buying process.

With our comprehensive digital marketing solutions, you can create and monetise demand, whether it's for brand building or increasing traffic or sales.

89 %

Over 3.4 million people are reached each week through Sanoma's digital channels. We can proudly say that we know Finns and their media consumption.

300 million

The digital channels of Sanoma generate one touchpoint per week. That's a huge amount of data for your benefit.

1000+

With a range of targeting options, we will find the right audiences for your needs. You can choose as specific or broad a targeting as you need.

Source: Kantar Mind Consumer 2023

Display advertising (CPM)

With display or banner advertising, you can reach your target audience on Sanoma's popular digital media, regardless of their device, whether they are browsing on mobile, desktop or tablet.

Performance-based display advertising (CPC)

With performance-based display advertising, you only pay for clicks that occur, making it a cost-effective way to drive traffic to your product or service.

Feed-based advertising

Feed-based advertising allows you to create personalised, effective display advertising and achieve significant cost savings in content production.

Rich Media Advertising

Rich Media display advertising can be used to grab attention, showcase multiple products or messages, or work with a creative idea to create an entertaining or surprising solution.

Programmatic Buying

Programmatic buying is a way of buying media space directly from systems. It enables real-time optimisation of campaigns and efficient use of data to target advertising.

Drive traffic to content with Social Display Ad

Social Display is an effective tactical form of advertising when you want to drive traffic to your website, drive conversions or extend the reach of your Facebook advertising.

Learn about performance-based digital ads

Do you want to target your advertising to a specific audience?

Targeting opportunities

You can target your digital advertising by demographics, interests or location.

Retargeting

Retargeting reaches customers who have already visited your website.

Custom audiences

Custom audiences allow you to use your own customer database to target advertising on Sanoma's digital media.

Audience reporter

The Audience reporter gives you a deeper understanding of your website visitors and the consumer behaviour of your current and potential customers.

Media consumer segments

Message media segments help to increase the depth of understanding of your target audience and identify new potential.

Digital advertising

Effective solutions for all digital advertising needs

89 %

300 million

1000+

Which solutions do you want to use in your digital campaign?

Display advertising (CPM)

Performance-based display advertising (CPC)

Feed-based advertising

Rich Media Advertising

Programmatic Buying

Drive traffic to content with Social Display Ad

Learn about performance-based digital ads

Do you want to target your advertising to a specific audience?

Targeting opportunities

Retargeting

Custom audiences

Audience reporter

Media consumer segments