Radio Advertising Rates
 

The advertiser chooses the number of contacts in the target group 25-54, the time of the campaign, and the spot lengths. The package includes predefined station weightings based on natural listening. Different weightings can be made to the packages according to weeks and spot lengths. For an additional fee, you can emphasize the desired program blocks and make restrictions on the days of the week and program blocks. In addition to radio stations, the Total Audio package includes Sanoma's Audio Network.

Total Audio and Radio Rates 30" gross

Applicable VAT will be added.

The advertiser chooses the target group, number of contacts, campaign time, spot lengths and radio channels (1-8 pcs). Different weightings can be made to the packages according to weeks and spot lengths. For an additional fee, you can focus on the desired program blocks and make restrictions on the days of the week and program blocks. In addition to radio stations, the Total Audio flexible package includes Sanoma's Audio Network.

Total Audio Flexible and Radio Flexible Rates 30" gross

In the radio flexible purchasing method, you can choose from 1 to 8 radio stations and their shares. Both purchase methods can also be used to purchase audio advertising from Sanoma's Audio Network for the same campaign.

Prices with a seasonal index of 100. 

Applicable VAT will be added.

Station-specific spot price

All eight of our radio stations can be purchased alone or in various combinations at channel-specific spot prices,  as a so-called fixed block purchase with the planning program Audioplanner. In this case, the advertisements are shown  in programme blocks agreed on according to each channel's own schedule. The blocks are three hours long, except for the night block, which is six hours long. The price of each block is determined by the number of listeners and capacity. There is no minimum purchase amount in block buying, and there are no restrictions on the length of the campaign. 

In block buying, you can specify the desired location in the block and outage for a 20% surcharge. There is an additional fee of 10% for the activation component.

Spot-priced station package

Sanoma Media Finland's radio advertising can be purchased from Audioplanner with the help of ready-made station packages.  The nationwide package is Sanoma Media Total. 

The ready-made packages have the same schedules, number of performances and spots on all stations.

Advertising targeted at Supla and Sanoma's other digital audio is an effective way to reach the audience that consumes audio. Sanoma Audio Network is sold as impression-based audio advertising either pre-, mid-, or post-roll.

Targeting Pricing

The spot length factors are the same as on the radio.
In Sanoma's Audio Network, the maximum length of an advertisement is 60 seconds.

Applicable VAT will be added.

Break connection

Running two ads from the same customer at the same interval.

Surcharge +10 %.

Alcohol advertising

Purchased by planning a campaign with Audioplanner with fixed block buying. Alcohol advertising may be broadcast on the radio between 10 pm and 7 am.
 

The seasonal index of a campaign is determined by the campaign structure at the time of purchase. Seasonal indexes apply to all advertising time purchase methods.

Prices listed are for a 30 second spot. For spots of different lengths, you can get a price by multiplying the 30" price by the length factor.

The advertising time of radio channels will be opened for sale as follows:

The advertiser chooses the desired serving region, the campaign budget or the number of times the spots are aired, the campaign period and the length of the ads.

Advertising is always on all stations in the region the same number of times. The purchase method is spot trading. Pricing is based on the spot price. The price includes one ad across all stations in the region. The advertisements will be aired between 06:00 and 24:00.

There are two different options for purchasing products

• Net pricing, which includes all discounts. The price will be the same for every week of 2026.
• Gross pricing, for which an annual contract discount and a media agency or direct customer discount are granted. The price varies from week to week. The seasonal indexes are between 90 and 115.
   

Radio advertising rates 30" gross

The price includes one ad on each station in the region.
Prices with a seasonal index of 100.

Seasonal indexes

The seasonal index of a campaign is determined by the campaign structure at the time of purchase. The price of the ad is multiplied by the seasonal index.

Applicable VAT will be added.

Running two ads for the same customer during the same intermission. The maximum combined length of intermittent ads is 40 seconds.

Surcharge +10 %

All prices listed are for a 30-second ad. You can get a price for spots of different lengths by multiplying the price of 30" by the length factors below.

In regional advertising, the maximum length of the spot is 40 seconds.