Nationwide Radio Advertising Rates
You can buy national radio advertising for Radio Suomipop, Radio Rock, Easy Hits, Loop, Groove, HitMix, Aito Iskelmä and Classic Hits.
Prices valid 1.1.-31.12.2025.
Ready-made packages (Static)
The advertiser chooses the number of contacts in the target group 25-54, the campaign period, the spot lengths. The package includes pre-defined channel weightings based on natural listening. Packages can be weighted differently according to weeks and spot lengths. For an additional fee, the campaign can be weighted by the desired programme blocks and can be limited in terms of days of the week and programme blocks. The campaign can be complemented by the purchase of additional audio advertising from the Sanoma Audio Network.
Customizable packages (Dynamic)
The advertiser selects the target group, number of contacts, campaign period, spot lengths and radio channels (1-8 pcs). Packages can be weighted differently according to weeks and spot lengths. For an additional fee, the campaign can be weighted by the desired programme blocks and limited in terms of days of the week and programme blocks. The campaign can be complemented by purchasing additional audio advertising from the Sanoma Audio Network.
Sanoma Audio Network
Targeted advertising on Supla and other Sanoma digital audio effectively reaches the audience that consumes audio. Sanoma Audio Network is sold as display-based audio advertising in either pre-, mid- or post-roll.
| Target group | CPT price 30" |
|---|---|
| Untargeted | 25.00 |
The spot length multipliers are the same as for radio.
The maximum length of an ad on the Audio Network is 60 seconds.
Prices are subject to applicable VAT.
Audioplanner
Channel-specific spot price
Each of our eight radio channels can be purchased individually or in various combinations at channel-specific spot prices, so-called fixed block-booking with the planning software Audioplanner. In this case, the advertisements are shown in the agreed programme blocks according to each channel's own time slot. The blocks are three hours long, except for the night block, which is six hours long. The price of each block is determined by the number of listeners and capacity. There is no minimum purchase amount and no limit to the length of the campaign.
Block buying allows you to specify your preferred spot in the block and break for an additional 20% charge. The activation part has a 10% surcharge.
Spot-priced channel package
Sanoma Media Finland's radio advertising can be purchased in ready-made channel packages from Audioplanner. The national package is Sanoma Media Total.
The complete packages have the same time lists, airplay and spots on all channels.
Other products
In general about campaigns and buying
Regional Radio Advertising Rates
You can buy regional radio advertising in 13 different regions. Regional radio advertising time is available on Easy Hits, Classic Hits, HitMix, Aito Iskelmä, Groove, and Kantriradio channels.
Rates valid 1.1.-31.12.2025.
Buying Method
The advertiser selects the desired display area, the campaign budget or the number of ads to be displayed, the campaign timing and the length of the ads.
The advertising is always on all channels in the area an equal number of times. The buying method is spot buying. Pricing is based on the spot price. The price includes one advertisement on all channels in the area.
The advertisements are aired between 06:00 and 24:00.
The advertising time is purchased from our X4 extranet.