Sound is the fastest-growing marketing tool

Powerful impressions created through the sense of hearing build awareness and brand image. Including radio advertising in your media mix is worthwhile when cost-effective repetition is needed. In a smaller budget advertising campaign, radio works excellently as the main medium for building brand image.

Sanoma's radio reaches all commercially significant target groups best. We reach about 2 million listeners weekly, and additional ears are gained from Finland's most popular podcast service, Supla. By advertising on Supla in addition to radio, you increase repetition among the target group of pioneers and further enhance the visibility of your campaign.