Ilta-Sanomat

Ilta-Sanomat

When you want to reach Finns quickly and efficiently

Ilta-Sanomat is the market leader in afternoon tabloids and it reaches 66 % of all tabloid readers in Finland. The tabloid is mainly read to pass the time at home and is frequently also bought to read during journeys. Ilta-Sanomat is not just an afternoon tabloid, but a multichannel digital service with content that entertains round the clock.

See also

Reach

Readers: 324 000 / day
Source: National Readership Survey KMT 2021 / KANTAR TNS

Contact

Customer Service
Corporate customers tel. +358 10 80 80 85 *)
Advertising and media agencies tel. +358 10 80 80 95 *)
*) 0,0840 eur/min, incl. VAT 24%
Available weekdays 8.00 am –16.00 pm

Target group

National
Women & Men
Over 40 year

Interest

Wellbeing
Travelling
Food & cooking

Rates

IS products

Schedules

Publication

Publishing exceptions

Ilta-Sanomat is published from Monday to Saturday with the exception of the following. 2022
New Year's Day Sat 1.1.
Epiphany Thu 6.1.
Good Friday Fri 15.4.
Easter Monday Mon 18.4.
Ascension Day Thu 26.5.
Midsummer Eve Fri 24.6.
Midsummer Day Sat 25.6.
All Saints' Day Sat 5.11.
Christmas Eve Sat 24.12.
Boxing Day Mon 26.12.

 

Special Issues and Issues Marking Special Occasions 2022 Published
Special Epiphany issue Wed 5.1.
Special Maundy Thursday issue Thu 14.4.
Special Easter issue Sat 16.4.
Special May Day issue Sat 30.4.
Special Ascension Day issue Wed 25.5.
Special Midsummer issue Thu 23.6.
Special All Saints' Day issue Fri 4.11.
Special Independence Day issue Mon 5.12.
Special Christmas issue Fri 23.12.
Special New Year's issue Sat 31.12.

Bookings by 3 pm and materials by 12 noon. In case of ads to be prepared, the above-mentioned schedule becomes one day earlier.

Increases in rates

Weekend increase 10%
Special issues increase 20-50%

Ad Sizes

1/1 sivu 6 x 365 mm
Ilta-Sanomat 1/1 page
254 x 365 mm
2/1 sivu 12 x 365 mm
Ilta-Sanomat 2/1 page
528 x 365 mm
12 x 100 mm  528 x 100 mm
12 x 100 mm
528 x 100 mm
6 x 180 mm 254 x 180 mm
6 x 180 mm
254 x 180 mm
6 x 100 mm 254 x 100 mm
6 x 100 mm
254 x 100 mm
6 x 100 mm 254 x 80 mm
6 x 80 mm
254 x 80 mm
125 x 365 mm
3 x 365 mm
125 x 365 mm
82 x 365 mm
2 x 365 mm
82 x 365 mm
Helsingin Sanomat 3 x 180 mm
3 x 180 mm

Column sizes

Columns Width
1 39 mm
2 82 mm
3 125 mm
4 168 mm
5 211 mm
6 254 mm
12 528 mm

Material Instructions