Skip to main content
Sanoma
  • Suomeksi Fi FI - Suomeksi
  • In English En EN - In English
  • Sanoma Ad Manager
  • Sanoma Media B2B
Log in
  • Media & Services
  • Cases
  • News & Articles
  • Tools for mediaplanning
    • Material Instructions
    • Exceptional timetables
    • Rates
    • Media Kits
    • Programmatic Buying
  • Contact info
Contact us

Breadcrumb

  1. Home
  2. Tools for mediaplanning
  3. Media Kits

Ilta-Sanomat

When you want to reach Finns quickly and efficiently

Ilta-Sanomat ja IS.fi

Ilta-Sanomat is the market leader in afternoon tabloids and it reaches 66 % of all tabloid readers in Finland. The tabloid is mainly read to pass the time at home and is frequently also bought to read during journeys. Ilta-Sanomat is not just an afternoon tabloid, but a multichannel digital service with content that entertains round the clock.

Website: is.fi

Ilta-Sanomat on  Facebook | Instagram


Media Information

 

Print

Daily readers
(print + digital replica)

232 000

Total reach
(print 1 week + digital 1 week)

2 891 000

Source: KMT 2025

Ilta-Sanomat is published from Monday to Saturday.

Publication DayBookings and Materials to be PreparedBookings and Deadline for Pre-made Materials 
MondayThu 9 amFri 12 noon
TuesdayFri 9 amMon 12 noon
WednesdayMon 9 amTue 12 noon
ThursdayTue 9 amWed 12 noon
FridayWed 9 amThu 12 noon
SaturdayThu 9 amFri 12 noon
Publishing exceptions
2025 Ilta-Sanomat will not be published
Wed 1.1Sat 21.6.
Mon 6.1.Sat 1.11.
Fri 18.4.Sat 6.12.
Mon 21.4.Wed 24.12.
Thu 1.5.Thu 25.12.
Thu 29.5.Fri 26.12.
Fri 20.6. 
2026 Ilta-Sanomat will not be published
Thu 1.1Sat 20.6.
Tue 6.1.Sat 31.10.
Fri 3.4.Thu 24.12.
Mon 6.4.Fri 25.12.
Fri 1.5.Sat 26.12.
Thu 14.5.Fri 1.1.2027
Fri 19.6. 

Special Issues

Special Issues 2025
Sat 4.1.Epiphany
Thu 17.4.Easter
Sat 19.4.Easter Saturday
Wed 30.4.May Day
Wed 28.5.Ascension Day
Thu 19.6.Midsummer
Fri 31.10.All Saints' Day
Tue 23.12.Christmas
Wed 31.12.New Year
Special Issues 2026
Mon 4.1.Epiphany
Thu 2.4.Easter
Sat 4.4.Easter Saturday
Thu 30.4.May Day
Wed 13.5.Ascension Day
Thu 18.6.Midsummer
Fri 30.10.All Saints' Day
Wed 23.12.Christmas
Thu 31.12.New Year

Bookings by 3 pm and materials by 12 noon. In case of ads to be prepared, the above-mentioned schedule becomes one day earlier.

Increases in rates

Special issues increase 20-50%

Below you will find examples of the most commonly used advertisement formats. You can find all available ad sizes here.

1/1 sivu 6 x 365 mm
1/1 page (6 x 365mm)
2/1 sivu 12 x 365 mm
2/1 page (12 x 365mm)
12 x 100 mm  528 x 100 mm
12 x 100 mm
6 x 180 mm 254 x 180 mm
6 x 180 mm
6 x 100 mm 254 x 100 mm
6 x 100 mm
6 x 100 mm 254 x 80 mm
6 x 80 mm
125 x 365 mm
3 x 365 mm
82 x 365 mm
2 x 365 mm
Helsingin Sanomat 3 x 180 mm
3 x 180 mm
Column Sizes
ColumnsWidth
139 mm
282 mm
3125 mm
5211 mm
6254 mm
12528 mm

Rates

Print Material Instruction 

Material Instructions for Multichannel Solutions

Urheilulehti


Digital

Total reach
(print 1 week + digital 1 week)

2 891 000

Weekly updated statistics

FIAM Top List

Source: KMT 2025

Digital full page
Digital full page
Cross-screen Paraati
Parade
Paraati+tapetti
Parade + Wallpaper
Pystyparaati (300 x 600 px tai 300 x 431 px)
Vertical Parade
Video wall paper
Video Wallpaper
Natiivinosto
Natiivinosto

Display Advertising Rates

After booking, the material will be delivered via a material link no later than 2 business days (5 business days for special ad formats) before the start of the campaign.

The maximum file size limit for the most common ad formats is 300 KB. These limits are strict and unfortunately, we cannot make exceptions to them.

Material Instructions for Digital Advertising

See also

  • Helsingin Sanomat
  • Aamulehti
  • Satakunnan Kansa Länsi-Suomi
  • Taloussanomat
0/0
    Sanoma

    Sanoma – all commercial encounters from one house

    Almost all Finns (97 %) spend time with Sanoma’s media every week. 

     

    Closure

    • Home
    • News & Articles
    • Cases
    • Media & Services
    • Tools for mediaplanning
    • Contact us
    Customer Service

    Available weekdays 8.00 am - 4.00 pm

    yrityspalvelu@sanoma.fi

    +358 10 808 085

    Local network or mobile call fee will be charged

    • Facebook
    • Linkedin

    Footer menu

    • Privacy
    • Responsible Disclosure Statement

    ©2025 Sanoma Media Finland