Ilta-Sanomat
When you want to reach Finns quickly and efficiently
Ilta-Sanomat is the market leader in afternoon tabloids and it reaches 66 % of all tabloid readers in Finland. The tabloid is mainly read to pass the time at home and is frequently also bought to read during journeys. Ilta-Sanomat is not just an afternoon tabloid, but a multichannel digital service with content that entertains round the clock.
See also
Reach
Readers: 324 000 / day
Source: National Readership Survey KMT 2021 / KANTAR TNS
Contact
Customer Service
Corporate customers tel. +358 10 80 80 85 *)
Advertising and media agencies tel. +358 10 80 80 95 *)
*) 0,0840 eur/min, incl. VAT 24%
Available weekdays 8.00 am –16.00 pm
Target group
National
Women & Men
Over 40 year
Interest
Wellbeing
Travelling
Food & cooking
Rates
IS products
Schedules
Publication
Publishing exceptions
| Ilta-Sanomat is published from Monday to Saturday with the exception of the following. | 2022 |
|---|---|
| New Year's Day | Sat 1.1. |
| Epiphany | Thu 6.1. |
| Good Friday | Fri 15.4. |
| Easter Monday | Mon 18.4. |
| Ascension Day | Thu 26.5. |
| Midsummer Eve | Fri 24.6. |
| Midsummer Day | Sat 25.6. |
| All Saints' Day | Sat 5.11. |
| Christmas Eve | Sat 24.12. |
| Boxing Day | Mon 26.12. |
| Special Issues and Issues Marking Special Occasions 2022 | Published |
|---|---|
| Special Epiphany issue | Wed 5.1. |
| Special Maundy Thursday issue | Thu 14.4. |
| Special Easter issue | Sat 16.4. |
| Special May Day issue | Sat 30.4. |
| Special Ascension Day issue | Wed 25.5. |
| Special Midsummer issue | Thu 23.6. |
| Special All Saints' Day issue | Fri 4.11. |
| Special Independence Day issue | Mon 5.12. |
| Special Christmas issue | Fri 23.12. |
| Special New Year's issue | Sat 31.12. |
Bookings by 3 pm and materials by 12 noon. In case of ads to be prepared, the above-mentioned schedule becomes one day earlier.
Increases in rates
Weekend increase 10%
Special issues increase 20-50%
Ad Sizes
Ilta-Sanomat 1/1 page
254 x 365 mm
Ilta-Sanomat 2/1 page
528 x 365 mm
12 x 100 mm
528 x 100 mm
6 x 180 mm
254 x 180 mm
6 x 100 mm
254 x 100 mm
6 x 80 mm
254 x 80 mm
3 x 365 mm
125 x 365 mm
2 x 365 mm
82 x 365 mm
3 x 180 mm
Column sizes
| Columns | Width |
|---|---|
| 1 | 39 mm |
| 2 | 82 mm |
| 3 | 125 mm |
| 4 | 168 mm |
| 5 | 211 mm |
| 6 | 254 mm |
| 12 | 528 mm |