Ilta-Sanomat
When you want to reach Finns quickly and efficiently
Ilta-Sanomat is the market leader in afternoon tabloids and it reaches 70% of all tabloid readers in Finland. The tabloid is mainly read to pass the time at home and is frequently also bought to read during journeys. Ilta-Sanomat is not just an afternoon tabloid, but a multichannel digital service with content that entertains round the clock.
See also
Reach
Readers: 364 000 / day
Source: National Readership Survey KMT 2020 / KANTAR TNS
Contact
Customer Service
Corporate customers tel. +358 10 80 80 85 *)
Advertising and media agencies tel. +358 10 80 80 95 *)
*) 0,0840 eur/min, incl. VAT 24%
Available weekdays 8.00 am –16.00 pm
Target group
National
Women & Men
Over 40 year
Interest
Wellbeing
Travelling
Food & cooking
Rates
IS products
Schedules
Pre-made ads
| Publication Day | Bookings and Materials to be Prepared | Deadline for Materials |
|---|---|---|
| Monday | Thu 3 pm | Fri 12 noon |
| Tuesday | Fri 3 pm | Mon 12 noon |
| Wednesday | Mon 3 pm | Tue 12 noon |
| Thursday | Tue 3 pm | Wed 12 noon |
| Friday | Wed 3 pm | Thu 12 noon |
| Saturday | Thu 3 pm | Fri 12 noon |
Special Issues have exceptional booking and material deadlines.
Publication
| Special Issues and Issues Marking Special Occasions 2021 | Published |
|---|---|
| Special Maundy Thursday issue | Thu 1.4. |
| Special Easter issue | Sat 3.4. |
| Special May Day issue | Fri 30.4. |
| Special Ascension Day issue | Wed 12.5. |
| Special Midsummer issue | Thu 24.6. |
| Special All Saints' Day issue | Fri 5.11. |
| Special Independence Day issue | Sat 4.12. |
| Special Presidential Independence Day reception issue | Tue 7.12. |
| Special Christmas issue | Thu 23.12. |
| Special New Year's issue | Fri 31.12. |
Bookings by 3 pm and materials by 12 noon. In case of ads to be prepared, the above-mentioned schedule becomes one day earlier.
Publishing exeptions
| Ilta-Sanomat is published from Monday to Saturday with the exception of the following. | 2021 |
|---|---|
| New Year's Day | Fri 1.1. |
| Epiphany | Wed 6.1. |
| Good Friday | Fri 2.4. |
| Easter Monday | Mon 5.4. |
| May Day | Sat 1.5. |
| Ascension Day | Thu 13.5. |
| Midsummer Eve | Fri 25.6. |
| Midsummer Day | Sat 26.6. |
| All Saints' Day | Sat 6.11. |
| Christmas Eve | Fri 24.12. |
| Christmas Day | Sat 25.12. |
Increases in rates
Weekend increase 10%
Special issues increase 20-50%
Ad Sizes
Ilta-Sanomat 1/1 page
6 x 365 mm
Ilta-Sanomat 2/1 page
12 x 365 mm
12 x 100 mm
528 x 100 mm
6 x 180 mm
254 x 180 mm
6 x 100 mm
254 x 100 mm
6 x 80 mm
254 x 80 mm
3 x 365 mm
125 x 365 mm
2 x 365 mm
82 x 365 mm
3 x 180 mm
Column sizes
| Columns | Width |
|---|---|
| 1 | 39 mm |
| 2 | 82 mm |
| 3 | 125 mm |
| 4 | 168 mm |
| 5 | 211 mm |
| 6 | 254 mm |
| 12 | 528 mm |