Display Advertising in the Sanoma Network (CPM)

In display advertising, you pay for your ad to be shown to the user of the media, meaning it loads into the browser view of a user belonging to the agreed target audience.

Display-based pricing is often used in branding campaigns. In this case, the campaign period is limited, for example, to two weeks, and the number of displays can be adjusted to control the campaign's effectiveness - the larger the campaign, the more displays.

The term used for display-based pricing is often CPM price, which means cost per mille, or price per thousand displays.

Sanoma's CPM Ad Formats

Digital Full-Page

Parade

Parade + Wallpaper

Vertical Parade

Native Ad

Ad Network Takeover 24h

Newsmedia Front-Page

IS Topscroll

Midscroll

Digital Full-Page

Digital Full Page is an impressive device-independent advertising solution that appears in all selected digital media channels. Its large surface area and high attention value work well in both branding and more tactical campaigns. Digital Full Page has been proven to increase brand impact.

The ad ratio is the same as in full-page print ads, making it easy to bring full-page print ads to digital channels using Digital Full Page. In addition, multiple digital ad inserts can be easily run on Digital Full Page's advertising space.

Digital Full Page is available on Sanoma RON, which distributes displays to Ilta-Sanomat, Helsingin Sanomat, Aamulehti, Satakunnan Kansa, Vauva.fi, and Lifestyle media. Campaigns cannot be targeted specifically to Helsingin Sanomat, Aamulehti, or Satakunnan Kansa, but site-specific targeting is possible for other sites. In addition, in Helsingin Sanomat, Aamulehti, and Satakunnan Kansa, Digital Full Page is part of a multi-channel print+digital packaging.

Material Instructions

Format

jpg, png, 3rd party tag (iframe)
One link and the entire ad serves as the link area
Material may have its own click / impression tracking.

Material sizes

620 x 891 px ( 300 kB)

N.B. 3rd party tag : Format: Iframe. The content can only be lightly animated.

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via material link . Material delivery >

If you have any problems with submitting the material through the upload link, please contact us by e-mail: digitrafiikki@sanoma.com

Parade

Parade is a prominent, device independent advertising format which allows you to reach a broad target audience. It targets consumers throughout the day through several interfaces, which increases repetition and positively affects awareness.

The materials for a cross-screen parade can be images, videos or transformers, which can be used to present new products or messages simultaneously. The ad is seen at the top of the page on mobile, on tablets and desktop.This advertising solution works as a part of either a tactical campaign or brand relationship building campaign. The solution can be used to boost awareness and purchasing intentions.

Material Instructions

Desktop

980 x 400 px
File formats: JPG, PNG, HTML5, iframe tag
Max 300 kB
Max 5 / size
Material may have its own click / impression tracking.

Mobile

JPG, PNG; 600x600px or 300x300px
HTML5, JavaScript tag; 300x300 px
Max 300 kB
Material may have its own click / impression tracking.

N.B. HTML5 material may be either responsive or a fixed size of 300 x 300. The ad spot will be scaled according to the width of the device.

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via material link . Material delivery >

If you have any problems with submitting the material through the upload link, please contact us by e-mail: digitrafiikki@sanoma.com

Parade + Wallpaper

The most prominent advertising format on Desktop, parade + wallpaper, is the right choice when you want the best possible attention value on Desktop.

The ad appears in the background of the content in the full size of the desktop screen and also follows the user as they browse the site.

Material Instructions

Desktop

Wallpaper size in all media is 1600 x 1200 px, kilobyte limit 300kB.
File formats: JPG, PNG or GIF (not animated)
Wallpaper is centered unless otherwise stated in the media-specific positioning instructions.
Wallpaper cannot load through a tag and it is not clickable.
Wallpaper is only sold with a parade. Parade material size 980x400 px. Formats .jpg, .gif, .png (300 kB), HTML5 (max300 kB) or iframe -tag.
Please remember always https-requirements about linkages of HTML5 materials. Parade ad can be loaded from 3rd party tag.

The wallpaper must have a subdued appearance and it must be sent to the media for approval no later than 5 days before the campaign launch.
The media reserves the right to request changes to the product if deemed necessary.
Please note that Wallpaper sized 1600 x 1200 will not be scaled according to the screen resolution so some of the content may not be visible on smaller screens.
See the media-specific positioning instructions >

Material delivery

Material deadline: 2 working days before the campaign begins

After You have made the booking, please send the material via the material link. Material delivery >

If you have any problems with submitting the material through the upload link, please contact us by e-mail: digitrafiikki@sanoma.com

Vertical Parade

The vertical parade is displayed on the desktop locked with a large whiteboard slot and on mobile between articles. The viewability and attention value of the vertical parade are very high, as the locked ad slot slides along the right side of the site as the user scrolls the site. In this case, the advertiser's message will also be clearly displayed and even longer tactical messages can be brought to the vertical parade.

Material Instructions

Format

jpg, png, 3rd party tag, HTML5
One link and the entire ad serves as the link area.
You can provide your own click/impression tracking in the material.
Animations made with Canvas do not work properly on iOS platforms, and we do not recommend their use if the campaign is visible in our iOS applications.

Material size

300 x 600 px (.jpg, .png, tag, HTML5)
Size limit 300 kB

Material delivery

Material must be delivered 2 business days before the start of the campaign. The material is delivered via a material link sent after booking.

Delivery instructions

Native Ad

Native ad is a device independent ad that redirects to a native advertising article. The ad may be located either on the media’s home page amidst a news feed or in the middle of an article. A native ad is clearly labelled as an ad and is distinct from the journalistic content while naturally melding with the media’s general look.

A native ad is intended for redirecting the reader to the advertiser’s native advertising article. The native article may be hosted on Sanoma media or on the advertiser’s site.

Native advertising is visible throughout the Sanoma network’s sites front pages and article pages, on desktop, mobile and tablet devices. With the help of native ad you can direct consumers to your content that is located either on Sanoma’s landing page or on your own website.

Material Instructions

Material instructions:

Image 600 x 314, max. 80 kB
Headline max. 90 characters
Lead max. 150 characters
Advertiser: (the advertiser's name as it should be displayed in the highlight)
The Performance-based Native also has an activation text "Read more". It is automatically added to the ad and you don't need to provide it separately.
No full stops are used in the headline. A question mark, dash or colon are ok. We do not recommend the use of exclamation marks.
- For example: Do you know the everyday salt bombs to watch out for? OR Many eat too much salt every day without knowing it OR Your first bike is like your first love – see the amazing pictures of bikers
The headline and lead should be grammatically correct and written in good Finnish
Clicking should redirect to content which is in line with the headline and lead (not e.g. a product catalogue, the frontpage of the company website or an online shop). The content must deliver what the headline has promised.
Writers should find out how similar topics have been headlined and illustrated in the selected media before.

Ad Network Takeover 24h

Mainosverkosto Haltuun 24h (Ad Network Takeover) is an excellent product for product launches and major campaign kickoffs where the goal is to reach the largest possible audience on a specific day.

The advertisement is aimed to be displayed on the first possible page view that a visitor arrives at. The campaign duration is one day with 2,000,000 impressions shown at a frequency of 1 per day.

Only one advertiser is featured per day. The campaign also includes retargeting for those who clicked on the ad. The ad format is an impactful, device-independent digital landing page.

Material Instructions

Digital Full Page

Format

jpg, png, 3rd party tag (iframe), HTML5
One link, and the entire ad functions as a link area.
Custom click/impression tracking can be included in the materials.

Material sizes

620 x 891 px (300 kb)

Note: 3rd party tag materials may include lightly animated content. The media has the right to request corrections to implementation if it deems it necessary.

Material delivery

Material must be delivered 2 business days before the start of the campaign.

The material is delivered via a material link that will be sent after booking. Material delivery instructions.

If there are any problems with delivering the material through the download link, please contact via email: digitrafiikki@sanoma.com.

Newsmedia Front-Page

The new front-page Topscroll format in Helsingin Sanomat, Aamulehti, and Satakunnan Kansa Länsi-Suomi allows the use of motion content.

The format is visible on mobile, desktop, and tablet devices.

Benefits of the New Topscroll Format

Proven excellent attention value and standout visibility compared to other advertising formats, along with a strong user experience*
High viewability (95%)
Opportunity to use motion content

*Source: Effectiveness studies of different ad formats by Digitalist (March–April 2023) and HS digital front page redesign user experience study (May 2023).

Material Instructions

Two assets: mobile & desktop

Desktop:

Still image 1920x1200px, max 300 kb, jpg/png
or
Video 1920x1080px, max 4MB, MP4

Mobile:

Still image1080 x1920px, max 300 kb, jpg/png
or
Video1080x1920px, max 4MB, MP4

Things to note in digital materials

To run a homepage in digital, you need two materials: desktop and mobile. It is not possible to run the assets via a 3rd party tag (e.g. Adform).

The video will be shown as a looping video. Video material can also be implemented with audio. Please note that the ads will run automatically without sound and requires user selection for sound.

Note Safe Area! The bottom of the ad should not contain important content such as a logo, CTA or text. Depending on the height of the browser window, this area may be hidden.

More detailed instructions and visual guides can be found here.

IS Topscroll

IS.fi's Topscroll offers an unmissable and impactful advertising space. It helps you spark conversations and activate consumers.

IS.fi's Topscroll has a proven high attention value and stands out clearly compared to other display advertising formats – up to 40% better than a digital full-page ad.

You can reach a broad, nationwide audience in just one day. The number of impressions per day is 1,250,000. You won’t compete for attention with other advertisers, as IS.fi Topscroll features only one advertiser at a time. Device independence ensures high visibility even on mobile.

IS.fi's Topscroll is an excellent addition to both nationwide TV campaigns and multichannel campaigns across news media.

Material Instructions

You can use either image or video assets in Topscroll.

Please ensure that the key content is positioned within the safe area so that it is visible to all users (see positioning guidelines below).

Worth noting

Tracking: Only click tracking is supported. To ensure a smooth user experience and fast ad loading, the ad call is loaded anonymously and without cookies before user consent. Therefore, impression tracking that sets cookies is not allowed.
Frequency: The ad may be shown to a visitor once per day.
Video: Videos are displayed in a loop. We recommend a minimum length of 3 seconds.
Audio: Video can include sound, but it will autoplay muted. Sound must be activated by the user.
Placement: The ad is displayed at the top of the site and app, below the header and before page content. It occupies 100% of the available browser window height and scales according to the window width, up to the maximum ad width.

Topscroll with Image

Mobile (portrait): 1080 x 1920 px
Desktop (landscape): 1920 x 1200 px
File format: JPG, PNG, max 300 KB

Separate click tracking URLs can be provided for both assets.

Topscroll with Video

Mobile (portrait): 1080 x 1920 px
Desktop (landscape): 1920 x 1080 px
File format: MP4, max 4 MB

Separate click tracking URLs can be provided for both assets.

Positioning Guidelines

Mobile content positioning:

Place key content (logos, text, CTA) within a 1080x1340 px area starting from the top of the ad.
Avoid placing important content in the bottom 580 px, as it may be hidden depending on browser window height.

Desktop content positioning:

Place key content (logos, text, CTA, etc.) within a 1920x840 px (still image) or area starting from the top of the ad.
Avoid placing important content in the bottom 360 px (image) / 240 px (video), as it may be hidden depending on browser window height.

Midscroll

Midscroll is a visually impactful format designed to capture attention and spark interest. It’s well-suited for situations where the goal is to encourage potential customers to spend time engaging with the brand.

Midscroll appears naturally within the content flow – it draws attention without disrupting the user experience.

Midscroll is a high-attention ad format that appears within content as users browse a website or app. It blends seamlessly into the site’s content and activates as the user scrolls. Midscroll is a natural part of the user experience while also being a highly visible advertising solution.

The ad content adapts responsively to different devices and scales according to both height and width. On mobile, the ad area covers approximately 80–90% of the available browser window height. On desktop, the ad is displayed within the news feed and scales up to the maximum width of the news column.

Note: The Midscroll format is not shown on the front pages of apps.

Performance-based Display Advertising

In performance-based advertising, you only pay for actual clicks. The cost per click depends on the performance of the campaign, and each ad format has its own base price.

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Rich media solutions

You can use Rich Media-based display solutions for attracting attention, showcasing multiple products or messages, or creating an entertaining or surprising solution with a suitable creative idea.

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Feed based Advertising
With dynamic advertising, you can cost-effectively deliver personalized advertising that improves the effectiveness of your advertising.
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Outstream advertising

Outstream video ads appear on display ad slots within the article content of Sanoma's digital media. By using moving images embedded in a banner, you can achieve more attention-grabbing effects compared to static banners.

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Display Advertising in the Sanoma Network (CPM)

Sanoma's CPM Ad Formats

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Performance-based Display Advertising

Rich media solutions

Feed based Advertising

Outstream advertising

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