Outstream Video Advertising

Article videos can be vertical, square, or horizontal in format. There is no campaign duration limit for article videos. The video starts playing automatically on the consumer's screen without sound, ends on the final frame, and a replay icon remains visible.

Pricing

Gross price: €20 CPM
Customer discounts are available.

Additional Video Information

• Length: max 30 seconds
• Frame rate: 25 frames per second
• Stereo audio: 44.1 kHz or 48 kHz
• Audio levels: In accordance with the EBU R128 standard at -23 LUFS
• Video bitrate: 8,000 – 16,000 kbps
• Audio bitrate: 384 kbps

Material Submission

The material, URL, and tracking details must be submitted via the material link sent after booking, two working days before the campaign starts.

For material submission guidelines, if you encounter any issues with the download link, please contact via email: digitrafiikki@sanoma.com.

You can choose one or multiple vertical, horizontal, or square-shaped videos for the view guarantee solution.

• Maximum spot length: 15 seconds
• Minimum campaign duration: 2 weeks

The solution is untargeted; the view itself indicates interest in the content.

The video starts automatically without sound and ends on the final frame. A play button remains visible, allowing users to replay the video.

Clicking on the video directs users to a landing page.

Pricing:

Net price per complete view:

• 0–6 second videos: €0.03 per full view
• 7–15 second videos: €0.05 per full view

Video Specifications:

• Video length: max 30 seconds

• Max. 5 creatives per size

• 25 frames per second

• Stereo audio: 44.1 kHz or 48 kHz

• Audio levels: According to EBU R128 standard, -23 LUFS

• Video bitrate: 8,000–16,000 kbps

• Audio bitrate: 384 kbps

Material Delivery

Final video material for advertising and the URL to be used in the ad must be submitted two (2) working days before the campaign starts.

Materials are delivered via the material link provided after booking.

Material Delivery Instructions

If any issues arise with submitting materials via the upload link, please contact us via email: digitrafiikki@sanoma.com.

The product consists of a video that should be size 800 x 600 px (the media scales it to full-page) and a 980 x 400 px giant panorama overlay ad on top of the video. The ad should be partly transparent so that the video plays under it.
 

Giant Panorama

• Size: 980 x 400 px
• File format: JPG, PNG (max. 250 kB) or HTML5 (kilobyte limit of initial load max. 200 kB)
• The Giant Panorama may be partly transparent (PNG or HTML5)

Wallpaper (Video)

• 800 x 600 px video
• File size: max. 3,5 MB
• Frame rate: 25 FPS
• File format: mp4 
• Codec: H.264/MPEG-4 AVC
• No sound
• The whole wallpaper is clickable

In the ad template:

• The video is expanded to fill the whole background.
• The video starts automatically and is repeated in loop. The video may be programmed to stop when the user scrolls down.
• A pause/play button is added to the top right-hand corner.
• The video starts to play immediately when the user enters the site (the video cannot have sound).