News media video

Continuous Video is a dynamically priced, impression-based advertising solution displayed across Sanoma’s digital network. It is a net product, and customer discounts are not available.

The video starts playing automatically on screen without sound and ends on the final frame of the video. A play icon remains visible, allowing users to replay the video.

Clicking on the video directs users to a landing page.

A wide range of targeting options is available for this product. Targeting does not include retargeting, site-specific targeting, or targeting based on financial research data.

Pricing:

Dynamic net price based on targeting and demand: €3.5–10 CPM.

Video Specifications:

• Video length: max 30 seconds

• Max. 5 creatives per size

• 25 frames per second

• Stereo audio: 44.1 kHz or 48 kHz

• Audio levels: According to EBU R128 standard, -23 LUFS

• Video bitrate: 8,000–16,000 kbps

• Audio bitrate: 384 kbps

Material Delivery

Final video material for advertising and the URL used in the ad must be submitted two (2) working days before the campaign starts.

Materials are delivered via the material link provided after the booking.

Material Delivery Instructions

If issues arise when submitting material via the upload link, please contact us via email: digitrafiikki@sanoma.com.

Article videos can be vertical, square, or horizontal in format. There is no campaign duration limit for article videos. The video starts playing automatically on the consumer's screen without sound, ends on the final frame, and a replay icon remains visible.

Pricing

Gross price: €20 CPM
Customer discounts are available.

Additional Video Information

• Length: max 30 seconds
• Frame rate: 25 frames per second
• Stereo audio: 44.1 kHz or 48 kHz
• Audio levels: In accordance with the EBU R128 standard at -23 LUFS
• Video bitrate: 8,000 – 16,000 kbps
• Audio bitrate: 384 kbps

Material Submission

The material, URL, and tracking details must be submitted via the material link sent after booking, two working days before the campaign starts.

For material submission guidelines, if you encounter any issues with the download link, please contact via email: digitrafiikki@sanoma.com.

Background (video or image)

• Video 9:16 (1080 × 1920 px, MP4) or image file: 1080 × 1920 px (JPG or WEBP, max 300 KB)

• Maximum video length: 15 s; maximum file size: 30 MB; 25 fps

• Audio: stereo, 44.1 kHz or 48 kHz

• Audio levels: according to the EBU R128 standard, –23 LUFS

• Video bitrate: 8,000–16,000 kbps

• Audio bitrate: 384 kbps

Other elements

• Logo file 1:1 (PNG, SVG, JPG, WEBP), max 50 KB

• Advertiser name (max 25 characters)

• Text field (max 72 characters)

• CTA text (max 25 characters)

• CTA font color and CTA button background color (Hex, RGB, or HSL)

• Landing page URL and any tracking parameters

Notes

• The video is shown in a loop. The recommended video length is 6 seconds.

• Users can scroll past the ad; viewing is not forced, so the creative should capture attention from the very first second.

• The ad always includes an automatic ADVERTISEMENT label in the top left corner. In the IS Nopeat environment on mobile, there is a close button in the top right corner.

• Mandatory elements at the bottom include the logo, text elements, and the CTA button, as well as (in the mobile view) an audio control button in the bottom right corner.

• Only the bottom CTA area is clickable. The background video/image may scale depending on the device, and depending on the phone’s aspect ratio, the background video/image may be cropped at the edges in a similar way to social media formats.

You can choose one or multiple vertical, horizontal, or square-shaped videos for the view guarantee solution.

• Maximum spot length: 15 seconds
• Minimum campaign duration: 2 weeks

The solution is untargeted; the view itself indicates interest in the content.

The video starts automatically without sound and ends on the final frame. A play button remains visible, allowing users to replay the video.

Clicking on the video directs users to a landing page.

Pricing:

Net price per complete view:

• 0–6 second videos: €0.03 per full view
• 7–15 second videos: €0.05 per full view

Video Specifications:

• Video length: max 30 seconds

• Max. 5 creatives per size

• 25 frames per second

• Stereo audio: 44.1 kHz or 48 kHz

• Audio levels: According to EBU R128 standard, -23 LUFS

• Video bitrate: 8,000–16,000 kbps

• Audio bitrate: 384 kbps

Material Delivery

Final video material for advertising and the URL to be used in the ad must be submitted two (2) working days before the campaign starts.

Materials are delivered via the material link provided after booking.

Material Delivery Instructions

If any issues arise with submitting materials via the upload link, please contact us via email: digitrafiikki@sanoma.com.

Social Media Post Ad can be implemented with a link text or a call-to-action (CTA). The product is priced on a CPC basis. The ad is displayed across Sanoma’s entire digital network. Social Media Post Ad can also be executed with a carousel or a still image.

The video starts automatically without sound and ends on the final frame. A play button remains visible, allowing the video to be replayed.

Clicking on the video directs users to a landing page.

Video Specifications:

Social Media Post Ad can consist of an image or a video or carousel format. Use the material link sent after booking to upload texts *, the main image or video and your logo. Delivery deadline: at least 2 working days before the campaign launch.

* Advertiser's name (max. 25 characters), Body text (max. 200 characters), URL, Title (max. 50 characters), CTA button (only needed for CTA ad)

Possible options for the CTA button:

Hae nyt, Varaa nyt, Soita nyt, Ota meihin yhteyttä, Lataa, Hae reittiohjeet, Lue lisää, Hae esitysajat, Pyydä tarjous, Lähetä viesti, Varaa aika, Tallenna, Näytä ruokalista, Osta nyt, Rekisteröidy, Katso lisää, Kuuntele nyt

Other video features:

Duration: max. 30 sFrame rate: 25 FPSAudio: 44.1 kHz or 48 kHzAudio loudness: -23 LUFS (+/- 1.0) according to EBU R128MOOV atom at the beginning of the file

Logo:

Logo image, max. 50 kb (same as in Facebook)