Multichannel Magazine Media
Multichannel advertising for efficiency and effectiveness
Content in the magazine media is interesting, engaging and touching. With Sanoma's multichannel solution, you can effectively reach both the readers of your print magazine and the audience of your magazine's website.
A multichannel solution means that in addition to print full-page and broadsheet ads, you can also get advertising displays on the magazine brand's website.
Proven to be effective
The multichannel nature of the advertisement in magazines has improved brand image, increased consumer interest and positively influenced purchase intent.
+33%
positive impact on image
+54%
increased interest
+53%
buy-in
Source: percentage change of those who paid attention to ads in print and digital vs. those who paid attention only in one channel. Sanoma's cross-media surveys 2017-2024.
Multichannel solutions
The full-page and spread ads of ET-lehti, HS Kuukausiliite, Hyvä Terveys, Kodin Kuvalehti and Me Naiset are multichannel. The advertisement will appear both in the print magazine and as a Digital Full-Page as on the magazine brand's website.
Catch a wider audience than in just one channel
You can use different assets for print and display advertising, taking into account the strengths and target groups of each medium. As the lifecycle of a magazine extends beyond the date of publication, digital displays are run until the next issue of the magazine is published.
| Digital | Contacts | ||||||
|---|---|---|---|---|---|---|---|
| Brand | 1/1 | 2/1 | Formatti | CampaignTime | Printed magazine** | Digital impressions | Total |
ET-lehti | Text* | Text* | Digital Full-page | 2 months | 258 000 | 42 000 | 300 000 |
HS Kuukausiliite | Text* | Text* | Digital Full-Page | 3 weeks | 732 000 | 168 000 | 900 000 |
Hyvä Terveys | Text* | Text* | Digital Full-page hyvaterveys.fi | 3 weeks | 191 000 | 59 000 | 250 000 |
Kodin Kuvalehti | Text* | Text* | Digital Full-Page | 2 weeks | 260 000 | 40 000 | 300 000 |
Me Women | Text* | Text* | Digital Full-Page | 1 week | 99 000 | 51 000 | 150 000 |
* Multi-channel native also available, with a digital element of Native Ad (CPM). Multi-channel native has the same number of impressions and pricing as multi-channel solutions with Digital Full-Page
** incl. digital replica edition
