Programmatic Products

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Programmatic products

Page content:

Sanoma Network Structure

Our network consists of multiple websites. Below is a list of all the domains that can be bought programmatically:

Site list

Sanoma Oikotie

Sanoma RON

oikotie.fi

hs.fi

hyvaterveys.fi

radioaalto.fi

 

is.fi

soppa365.fi**

nelonen.fi

 

supersaa.fi

vauva.fi***

puutarha.net

 

sanakirja.org

loop.fi

tiede.fi

 

alypaa.com

helmiradio.fi

hs.fi/perhe (former Meidän Perhe)

 

pelikone.fi

hitmix.fi

etlehti.fi

 

gloria.fi

radiosuomipop.fi

menaiset.fi*
 

kodinkuvalehti.fi

radiorock.fi

 

*Will move under is.fi 1.9.2020 **Will move under hs.fi  in the beginning of 2021 ***Editorial content  moved under hs.fi 31.3


The websites have been divided into two different pricing categories: Oikotie & Sanoma RON.

Please ask our team for more information about the price levels: programmatic@sanoma.com

Mobile Applications

App
App name 
Adform
App name / id  
DV360
App id
Xandr
Platform
IS

Ilta-Sanomat

Ilta-Sanomat-IS

fi.iltasanomat

fi.iltasanomat

Android

Ilta-Sanomat

Ilta-Sanomat

368549037

368549037

iOS

HS

Helsingin Sanomat

Helsingin Sanomat

fi.hs.android

fi.hs.android

Android

HS - Helsingin Sanomat

HS - Helsingin Sanomat

380643421

380643421

iOS

Supersää

IS Supersää

IS Supersää

fi.supersaa

fi.supersaa

Android

IS Supersää

IS Supersää

657765123

657765123

iOS

Oikotie

Oikotie

Oikotie

fi.oikotie

fi.oikotie

Android

Oikotie

Oikotie

1339632411

1339632411

iOS

Ruutu

Ruutu

Ruutu

com.thirdpresence.ruutu

com.thirdpresence.ruutu

Android

Ruutu

Ruutu

439840557

439840557

iOS

Ad structure in our Network

Our various websites have slightly different ad structure. The image below shows a typical  example of a page layout on Ilta-Sanomat. 

The layout has also been divided into above-the-fold ad spots near the top of the page and below-the-fold spots lower down on the page.

Ad structure

Deal Structure and Pricing

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When buying programmatically from Sanoma, you primarily only need a few deals for the entire network. We would be happy to provide separate deals for ATF and BTF ad spots to make buying as simple as possible. ATF and BTF ad spots have separate prices. When the deals are separate, there is no longer need to carry out fold targeting in the DSP. We also provide separate deals for the app inventory, if needed, but it can also be combined with other deals.

Therefore, you do not need client-specific or individually priced deals to buy ads, but the client-specific prices are given in our platform.

There are four client-specific pricing categories, which determine the prices according to the Sanoma-level digital investments as follows:

PLATINUM GOLD

Digital investments more than ​
1 000 000  € / year – 25% lower floors

Digital investments more than ​
650 000 € / year – 15% lower floors

SILVER BLUE

Digital investments more than ​
350 000 € / year – 5.4% lower floors

Site and ad size specific floors – for all advertisers


We believe that we can better serve our clients by offering different discount levels for clients with different buying volumes. If the buyer is not sure of a client’s level, this can be easily checked by contacting programmatic@sanoma.fi

Display

Display

Programmatic ad formats

Here’s a list of all ad formats you can buy programmatically:

Giant panorama Panorama Rectangles Skyscrapers Brand formats Mobile Video instream Video outstream Native
980x400 980x120

468x400

160x600

620x891

300x300 VAST VAST 1200x628
970x250 728x90

300x250

140x350

980x552

300x250   VPAID  
980x552   336x280

200x600

620x620

300x431

     
1600x1150   468x600

300x600

620x253

300x50

     
      250x600 690x300

300x150

     
        640x420

320x50

     
         

320x250

     
         

320x320

     
          480x80      
          300x500      

 

sivulataukset IS



Page loads per device

You can buy advertising from Sanoma for all devices: desktop, mobile browsers and mobile applications.

More than half of the impressions in our network come from mobile devices. Chart beside shows how different devices perform on IS site.

paraati-tapetti.png



Programmatic giant panorama + wallpaper

You can buy a giant panorama + wallpaper in Iltasanomat. The image size is 1600x1150 where giant panorama is included. You should leave 205 pixels to the left and to the right 415 pixels (see the detailed instructions below).  Tag doesn't need to be iframe! 

You can use Adform, DV360 and Xandr DSP's for buying.

digital-fullpage.png



Digital fullpage

You can buy a digital fullpage in Iltasanomat, Helsingin Sanomat and Lifestyle websites. The creative size is 620x891 for desktop and 300x431 for mobile.

The inventory can be found under Xandr and you can use your existing deal to buy it – so you do not necessarily need a new deal.

natiivinosto.png

Native ad

You can buy  native ad in Iltasanomat and the Sanoma Lifestyle websites. The pricing follows our programmatic pricing model. You can use Adform, DV360 and Xandr to buy native ads. See the detailed technical specs and the instructions for writing content below.

Want to know more about native advertising? Read more > 

Tuotenosto



Product Ad

Product ad is very tactical ad format, that consists of different components (headline, description, image, call-to-action, advertiser name) and it's built the same way as native ad. Call-to-action should be as tactical as possible, for example "Order here" or "Buy now". The idea of product ad is that it leads to product/order -section instead of actual content. 

DSP-specific Technical Instructions for Programmatic Native

Adform DV360 Xandr
Parameters Specs Parameters Specs Parameters Specs
Landing page required Landing page required Landing page required
Headline Max. 80 Long headline Max. 50* Title Max. 80
Description Max. 150 (optional in product ad) Long body text Max 150* Body Text Max. 150 (optional in product ad)
Icon image Optional Logo Min 100x100 Icon Optional
Thumbnail image 1200 x 628 Thumbnail image

1200 x 628

Image 1200 x 628
Brand name required, max. 32 Call to action Max. 15 Sponsored by required, max. 32
    Advertiser name Max. 25    

*It’s recommended to use only the long headline and long body text leave short ones empty

Checklist

Remember this when buying programmatic native!

1. Redirect the ad to the client's content instead of a product page.

2. Make sure that the reader arrives to content that is in line with the headline of the ad.

3. Write the ad content to match the content of the chosen media.

4. Remember that interesting content is the key; the ad should not actively sell anything.

5.  Utilize the wide reach of the media to gain more readers for the client's content.

ikoni

How to write a good copy

1. Avoid several sentences in the title - do not use dots

2. The description is equally important and should be tempting - it can be unique to the actual ingress of the article

3. Raise interest with a good title - clickbait era is over!

4. Write the content to match the chosen media

5. Check the technical specs – e.g. ”lue lisää” and ”mainos” are already implemented in the Sanoma template

Video

Videomainonta

You can programmatically buy either instream or out-stream video advertising from Sanoma.
Read more about video advertising here

Programmatic Instream Video Advertising

Instream advertising appears with video content. There's three different  product options for instream buying:

Short video content / Sanoma Ruutu Network max 20sec

  • pre-roll | post-roll

  • spot lengths: 0-20sec

  • ISTV, HSTV, Sanoma Lifestyle, Pelikone, Älypää

 TV content / Sanoma Ruutu Premium max 60sec

  • pre-roll | mid-roll

  • spot lengths: 0-60sec

  • Ruutu TV-content

 Sanoma Bumper ad max 6sec

  • pre-roll | mid-roll | post-roll
  • spot length: 0-6sec

  • Ruutu TV-content (midrolls) and Ruutu Network Short (pre- and postroll)

 

Programmatic Outstream video advertising

Outstream advertising is displayed outside video content. You can programmatically buy both in-article- and vertical video that will be displayed in between article texts. See the detailed instructions below.

What?

  • Video ad which plays in a rectangle spot
  • All devices
  • Autoplay, no sound
  • Lazy load – ad impressions are only calculated once the ad is on screen
  • Maximum duration: 30 s
  • VAST or VPAID

Where?

  • IS, HS, Sanoma Lifestyle
  • Front page, article page & list page
  • URL transparency

Technical specs

  • File formats: The request only produces an mp4 file - other file formats must be turned off in ad management (instream)
  • MP4 or MOV (H.264) (outstream)
  • Aspect ratio: 16:9 (instream),  outstream allows any aspect ratio
  • Audio level: -23 LUFS according to EBU standard
  • Max. bitrate: 1 800 kbps or better
  • Weight: 50 mb for instream and 4 mb for outstream
  • Length: 60sec for instream and 30sec for outstream
  • Size: at least 720p
  • Frame rate: 25 per second
  • Tags must be SSL (HTTPS) compatible
  • VAST 2.0 -tag shouldn’t include VPAID-creatives (excl. Outstream)

Targeting

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Data

Almost all of the data segments of Sanoma can also be bought programmatically.
See all our segments on sale here>

Context Packages

You can programmatically target your advertising also to various websites and sections. Below are some examples of our targeting packages. In addition to these, we can also create custom context packages. You may ask for a separate deal for a context package.

  • Cars
  • Well-being and Health
  • Families with Children
  • Travel
  • Fashion and Beauty
  • Women
  • Young People
  • Young Women
  • Garden
  • Recruitment
  • Food
  • Home
  • B2B
  • Sports
  • Entertainment
  • Interior Decoration
  • Trendsetters
  • Online Buyers
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