Data and Targeting

Kohdennustuotteet

Data and Targeting

Segment size
+++++ = 600 000 - 4 000 000 devices
+++ = 100 000 - 600 000 devices
+ = Under 100 000 devices

Demographics

Demographics  
Age  
15-24 +++++
25-34 +++++
35-44 +++++
45-54 +++++
55-64 +++++
65-74 +++++
Gender  
Female +++++
Male +++++
Income  
Over 75 000 +++++
35 000 - 75 000 +++++
Less than 35 000 +++++
Education  
Bachelors or Higher +++++
Secondary or Lower +++++
Vocational +++++

Lifephase & Households

Life Phase  
Alone +++++
Children Have Moved Away +++++
Employment - Employees +++++
Employment - Entrepreneurs +++
Employment - Executives and Managers +++++
Employment - Unemployed +++++
Family With Children +++++
No Children +++++
Pensioners +++++
Students +++++
With a Spouse +++++
With Children: 0-6 years (suorissa ja diileissä) +++
With Children: 7-12 years (suorissa ja diileissä) +++
Young Singles (suorissa ja diileissä) +++
Households +++++
Has a Car +++
No Car +++++
Daily Purchase Decision Makers +++++
Daily Purchase Decision Makers Under 50 +++++
Home Owners (suorissa ja diileissä) +++
House Type: Apartment (suorissa ja diileissä) +++
House Type: House (suorissa ja diileissä) +++
House Type: Summer Cottage (suorissa ja diileissä) +++++
Rentals (suorissa ja diileissä) +++

Interest

Interest  
Body: Eye Problems +++
Business and Investing +++++
Career +++++
Cars and  Motorcycles +++++
Cars and Motorcycles: Commercial Vehicles +++++
Cars and Motorcycles: Family Cars +++
Cars and Motorcycles: Motorcycles +++
Cars and Motorcycles: Premium Cars +++
Cars and Motorcycles: Small Cars +
Cars and Motorcycles: SUV +++
Consumer Electronics +++++
Consumer Electronics: Home Appliances +++
Consumer Electronics: Laptops +
Consumer Electronics: Mobile Phones +++++
Culture & Events +++++
Culture & Events: High Culture +++++
Culture and Events: Nightlife +++++
Culture and Events: Restaurants +++++
Education +++
Entertainment and Celebrities +++++
Families and Relationships +++++
Families and Relationships: Families with Children +++++
Families and Relationships: Parenting +++++
Fashion and Beauty +++++
Fashion and Beauty: Cosmetics +++++
Fashion and Beauty: Men's Fashion +++
Fashion and Beauty: Women's Fashion +++++
Food and Beverages +++++
Food and Beverages: Beer +++
Food: BBQ +
Food: Cooking +++++
Food: Vegetarian Food +++
Gambling +++++
Gaming and Esports +++++
Hobbies and Activities +++
Hobbies and Activities: DIY +++++
Hobbies and Activities: Photography +++++
Hobbies and Activities: Reading +++++
Home, Gardening and Cottage +++++
Home, Gardening and Cottage: Summer Cottage +++
Home: Construction +++++
Home: Decoration +++++
Home: Gardening +++++
Home: Living +++++
Home: Renovation +++++
Events & Culture: Festivals +
Medical Health +++++
Medical Health: Flu +++
Medical Health: Headache +++
News and Society +++++
News and Society: Foreign News +++++
News and Society: National News +++++
News and Society: Politics +++++
Outdoors +++
Pets +++
Pets: Cats +++
Pets: Dogs +++
Pets: Horse +++
Science and Technology +++++
Shopping +++++
Shopping: Online Shopping +++++
Sports +++++
Sports:  Golf +
Sports: eSports +++
Sports: F1 +++++
Sports: Football (Soccer) +++++
Sports: Ice Hockey +++++
Sports: Rally +++
Travel +++++
Travel: Travel Abroad +++
Travel: Travel Domestic +++
TV, Movies +++++
Wellness and Fitness +++++
Wellness and Fitness: Fitness +++
Wellness and Fitness: Healthy Eating +++
Wellness and Fitness: Weight Loss +++++
Wellness and Fitness: Wellness +++++
Wine ++
Custom Interests  
B2B - Decision Makers +
Boating +++
Body: Digestion +++
Body: Skin +++
Body: Stomach +++
Books +++
Charity +++
Cholesterol +++
Christmas +++++
Classical Music +++++
Climate Change +++++
Competitions and Lotteries +++
Cyber Security +++
Cycling +++
Design +++
Downhill skiing +++
Eco Renoavation +++
Ecological Awareness +++
Electric Cars +++++
Families with small children +++
Floorball +++
Food - Baking +++++
Food: Easy Everyday Food +
Food: Hamburger +
Food: Hot Dog +
Food: Pizza +++
Heavy gamers +++
Heavy Metal +++
High School +
History of Finland +++
Horse Racing +
Hunting +++++
Incontinence +
Investing +++++
IT-Career +++
Joint problems +++
Kitchen Renovation +++
Laundry +++
Menstruation +++
Money saving +++++
Movies +++++
Moving +
New Students +
Pregnancy +++
PriceHunters +++++
Recycling +++
Rheumatism +
Sports: Basketball +++
Sports: Valioliiga +++
Travel to Asia +++
Travel to Europe +++
War History +++++

Buying intent

Buying Intent  
Adult Toys +
Baby Clothing and Products +
Boats +
Building Materials +
Cameras and Photo +
Childrens Clothing and Products +
Childrens Toys +
Computer Components, Software and Accessories +
Computers +
Dishwashers +
Exersice and Sport Equipments +
Gaming +
Garden Equipments +
Home Appliances +
Mens Clothing +
Mobile Phones and Accessories +
Outdoors, Hunting and Fishing +
Owens and Microwaves +
Pet Supplies +
Refridgerators and Freezers +
Tablets and Accessories +
Travel +
TV and Home Entertainment +
Vacuum Cleaners +
Valuable Investments +
Washing Machines +
Womens Clothing +
Buying Intent - Cars  

Any Car

+
Cars by Individual Brands +
Commercial Vehicles +
Large Family Cars +
Small Family Cars +
SUV +

B2B

B2B  
B2B - Headcount  
0-4 +++
5-9 +
10-19 +
20-49 +
50-99 +
100-249 +++
250 - 499 +++
500-999 +++
1000- +++
B2B - Industry
A - Farming, Forestry, Fishing +
B - Mining +
C - Industry +++
D - Electricity, Gas, Heat, Cooling +
E - Water Supply, Sewage, Waste +
F - Construction +
G - Wholesale, Motor Vehicle Maintenance +
H - Logistics, Storing +
I - Hospitality, Catering +
J - Information, Communications +++
K - Finance, Insurance +
L - Real Estate +
M - Professional, Technical, Scientific +++
N - Management, Service +
O - Public Governance, Military Defense, Social Insurance +
P - Education +
Q - Healthcare +
R - Arts, Entertainment +
S - Other Services +
U - International Organizations +
B2B - Turnover
1 - 199 999 +++
200k - 399 999 +
400k - 999 999 +
1 M - 1 999 999 +
2 M - 9 999 999 +++
10 M - 19 999 999 +
20 M - +++

 

Sanoma Segments

Sanoma segments  
Ennakkoluuloton verkostoituja +++++
Haaveileva mukanakulkija +++
Itsevarma menestyjä +++
Kiireinen tasapainon etsijä +++++
Laatutietoinen tiedonhakija +++++
Mukavuudenhaluinen viihtyjä +++++
Utelias suunnannäyttäjä +++++
Vakiintunut arjesta nauttija +++++

Location

All geo targeting is based on GPS location and targeting can be used based on users’ present location or places users have visited.

GEO  
Real time

County

  City
  Postal Code
  Custom
Geo County  
Ahvenanmaa +
Etelä-Karjala +
Etelä-Pohjanmaa +++
Etelä-Savo +
Kainuu +
Kanta-Häme +++
Keski-Pohjanmaa +
Keski-Suomi +++
Kymenlaakso +++
Lappi +++
Pirkanmaa +++
Pohjois-Karjala +++
Pohjois-Pohjanmaa +++

Pohjois-Savo

+++
Päijät-Häme +++
Satakunta +++
Uusimaa +++++
Varsinais-Suomi +++
GEO - City  
Espoo +++
Helsinki +++++
Hyvinkää +
Hämeenlinna +
Joensuu +
Jyväskylä +++
Järvenpää +
Kokkola +
Kotka +
Kouvola +
Kuopio +
Lahti +++
Lappeenranta +
Lohja +
Mikkeli +
Oulu +++
Pori +
Porvoo +
Rovaniemi +
Salo +
Seinäjoki +
Tampere +++
Turku +++
Vaasa +
Vantaa +++

Oikotie

All target groups are based on Oikotie search data.

Oikotie  

Rentals 5x7

x
Office spaces 1x30 x
New apartments 5x30 x
New apartments 1x30 xxx
Apartments for sale 5x7 xxx
Builders and renovators xxx

Weather

Weather  

Temperature: 1-5°C

Cloudy
Temperature: 6-10°C Raining
Temperature: 11-15°C Hailstorm
Temperature: 16-20°C Humid
Temperature: 21-25°C Icy
Temperature: >25°C Thunder
Snowing Windy

 

Pricing Display

Pricing display