Feed based advertising

Personalize advertising cost-effectively

With feed based advertising, you can cost-effectively deliver personalized advertising that improves the effectiveness of your advertising.

Sanoma's feed based advertising formats

Feed based retargeting

In an online store, purchase decisions are often not made immediately, but require reminders to the visitor. Dynamic retargeting, or remarketing, is an excellent way to ensure that the sale is completed when the visitor has left your online store without making a purchase. You can also expand the visitor's knowledge of your products by using an ad format that shows other products in the same category.

Feed based retargeting is suitable for ongoing campaigns, with a minimum campaign time of one month. The ad content shows the products that the consumer has viewed on your website. The target group can be narrowed down by excluding those who have already purchased the product. We are able to optimize remarketing so that ads are not shown to the visitor too often.

See the material instructions

For a DCO ad, we require the following materials:

A feed
A DCO script
Necessary materials for the ad template (such as background images, logos, and font files)

For a DCO retargeting campaign, the customer needs to install tracking tags on their website, which "stamp" visitors to the site, enabling retargeted ads to be shown to those visitors on Sanoma's pages.

Before installing the retargeting tags, the customer must provide a retargeting scenario along with the other campaign materials, indicating what content will be shown to the visitor in the DCO ad based on their website activity. For example, if a visitor has viewed certain running shoes on an online store, Sanoma's network will show those shoes along with other products in the same category or from the same brand.

Sanoma will provide the retargeting tags and more detailed instructions to the customer. After the tags are installed, we will verify that visitor statistics are accumulating and then start the campaign.

Feed based parade

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Feed based parade is a tactical ad format that is suitable for product advertising as well as campaign and brand advertising. The ad appears in a prime location on both mobile and desktop devices. Products can be browsed within the ad, and they are sourced either from a feed or a Google Sheets document.

Example of a desktop-implementation

See the material instructions

For a DCO ad, we always need the following materials:

Feed
DCO script
Required assets for the ad template (e.g. possible background images, logos, font files)

Sizes:

980 x 400 and 600 x 600 px

Background:

Background color or images at 980x400px and/or 600x600px, max 100kb, JPG or PNG.
The default background color is white.

Logo:

Logo image file (PNG, SVG) with a transparent background.
If the logo is included in the background image, a separate logo file is not needed.

Headline:

There is an area for a short text in the top right corner of the banner (25 characters), but it's not mandatory.
Specify the desired text, font, and color in the script.

Product slider:

Product information comes from the feed.
The slider displays at least the product image.
The following fields can be shown/hidden in the slider: product name (title), price (sale_price), original price (price).
If there is no discounted price in the feed, the original price is automatically used in the Price column.
Specify the font and color for the product name, price, and original price in the script.

Stickers in the slider:

It's possible to use a sticker in the product cards of the slider (not mandatory) to show a short text, such as "NEW," "OFFER," "SALE," "-50%".
There are three possible locations and shapes for the sticker: top left corner, top right corner, bottom left corner (see example).
The chosen sticker will appear the same in all product cards.
Specify the desired sticker, text, font, font color, and sticker color in the script.

CTA button:

A short CTA message (max 25 characters)
the font and color of the text, button color, and corner rounding.

General:

The default fonts for the banner are Arial, Helvetica, Verdana, Georgia, and Times.
Custom fonts can be used, but font files (.woff or .ttf) must be provided with the assets.

Feed based Half Page

Tactical ad format in the skyscraper spot on desktop and in-article spot on mobile devices. Size: 300x600 px. The format is ideal for presenting six different products at the same time. A feed is not necessary to run the ad, but it can be run by adding the product information in Google Sheets and can also be updated in the same way. The format allows you to choose whether the small icon will redirect the visitor directly to the landing page or whether they will first be shown a larger image of the product.

Example

See the material instructions

For a DCO advertisement, we need the following materials:

Feed
DCO script
Necessary materials for the advertisement template (such as possible background images, logos, font files) Dynamic vertical parade with the feed

Size

300 x 600 px banner with 6 product boxes

Background

Background color or image 300x600 or 600x1200 (JPG or PNG), max 100kb
The default background color is white.
The background of the products in the grid and product view is always white. The background image/color appears behind the grid/product view.

Logo

Logo image file (PNG, SVG) with a transparent background.
If the logo is in the background image, the logo file is not needed.

Products

Product images and information come from the feed.
The product grid displays the product image, product name, price, original price, and the product view also includes the product description.
Specify the font and color of the text elements in the script.

CTA button

There is an area for the CTA button below the product grid and product view. The CTA can also be added to the background image, so a separate CTA button is not needed.
Specify in the script for the CTA button: a short CTA call-to-action (max 25 characters), the text font and color, button color, and corner rounding.

General

The banner uses default fonts: Arial, Helvetica, Verdana, Georgia, and Times.
Custom fonts can be used, in which case the font files must be provided in .woff or .ttf format.

Dynamic vertical parade without a ready-made feed

Ad guidelines for dynamic parade and vertical parade.

Dynamic vertical parade is 300 x 600 pixels in size and displays six different products at a time. To function, the ad format requires a product catalog. This guide will walk you through how to use the Dynamic vertical parade without a pre-existing feed, using a simple Google Sheets spreadsheet to add product information.

For the Dynamic Vertical Banner, the following materials need to be provided:

Product catalog as a CSV URL or Excel file (as well as product image files if it's not possible to host them)
Background image (or color code)
Logo file
Script containing information about desired text fonts, colors, and CTA button.

Please see instructions for creating a product feed in Google Sheets.

Required material

Background

The background can be a color or an image. The image file should be 300x600px or 600x1200px, JPG or PNG format, and max 100kb. If no background image or color is provided, the default background color is white. Please note that the background behind the product grid and product view is always white with a light gray border, and the background image/color will be visible behind them.

Logo

The logo should be provided as an image file (PNG, SVG) with a transparent background, with a maximum size of 600x600px. The logo will be scaled to fit the designated area. If the logo is included in the background image, a separate logo file does not need to be provided.

Products

Product images and information should be provided in a product feed (instructions below). The product grid will display the product image, name, and price, while the product view will also include the product description. Please choose the font and color for the text elements.

CTA button

Below the product grid and on the product view, there is an area reserved for the CTA button. The CTA can also be added to the background image, in which case a separate CTA button is not necessary.  Please provide the following information with your material: Short text for the CTA button (maximum of 25 characters), the font and color you want to use for the text, and whether you want the edges of the CTA button to be rounded.

NOTE! For the banner, you can choose from one of the following fonts: Arial, Helvetica, Verdana, Georgia, or Times.  You can provide the desired colors in hex color code, RGB or HSL codes.

You can find the script template here

Sample of DCO manuscript of materials we need to receive One of the following fonts can be selected for the banner: Arial, Helvetica, Verdana, Georgia and Times. You can send the colours you wants as hexadecimal colour codes, RGB or HSL codes.
Background	Background colour or background image: 300x600px or 600x1200px, JPG or PNG, max. 100 KB.	sample background colour: #e4e4e4 Backgroundimage.jpg
Logo	Logo as image file (PNG, SVG) against a transparent background. Max. measurements 600x600 px.	Logo.png
Products	In addition to the product catalogue, send us: font and colour for the text elements	Font: Arial Colour: #323232
CTA button	Please send us the following information: Short text for CTA button (max. 25 char.), font and colour, CTA button colour Button border rounding: None at all, a little, average, strong rounding	Text: BUY YOUR HERE Font: Arial Font colour: #e1e1e4 Button colour: #354486 Button rounding: STRONG

Feed based Product Ad

A tactical, CPC-priced product for online marketplaces that want to highlight an individual product. Product Ad stands out from other advertising due to its appearance and enables effortless ad creative production. The ad consists of the advertiser’s name, the product name, a product image, a description and a CTA button.

See the material instructions

For a DCO advertisement, we need the following materials:

feed
DCO script
material required for the advertising template (e.g. possible background images, logos, font files)

The dynamic product ad can utilize a ready-made product feed or customize your own feed using, for example, Google Sheets.

Dynamic product ad is displayed in 620x500 (desktop / tablet view) and 320x390 (mobile view)

Elements of dynamic product adt:

The following texts are needed:
- Advertiser (name of the advertiser as it is to be displayed in the ad) max 32 characters
- Call to action, max 20 characters. For example: Buy now! Subscribe to the magazine! Apply now

We also need a product feed from which we use the following fields:

Title (Product name from the feed, title) max of 50 characters
Product image (from feed, image_link)
Please note: If the images have a colored background, the size of the images in the feed should be 600x314 px, max 80 kb
It is recommended that the background color of the images is white. It is recommended to keep the maximum image size inside 600x600px.
Description text (product description from the feed, description) up to 125 characters
Click link (comes from feed, link)
NOTE: feed must contain at least required fields: id, title, image_link, link, price
Price is a required field even if it is not used in the ad. The price can be for example 0

Feed based Full Page

Feed based Full Page is an extremely versatile creative option. It is the perfect choice when a large image and visual elements are important, when advertising, e.g., fashion or decor. In addition, it enables the flexible advertising of services, for example in various contexts. The ad format is CPM-priced for brand advertising and directional advertising and CPC-priced for dynamic retargeting.

See the material instructions

For a DCO advertisement, we need the following materials:

feed
DCO script
material required for the advertising template (e.g. possible background images, logos, font files)

Size

620 x 891px

Ad can work in two ways:

Only one product is displayed at a time
Displayed as a slider, which allows an initial animation and / or autorotate for the ad to be selected

Banner elements:

Ad area wallpaper or color: The default color for the ad area background is white.
Wallpaper can be used, size 620x891px, JPG or PNG, max 100kt.
The edge of the ad area is 1px gray by default. The border can be deactivated

Logo
Image file (preferably png or svg) with a transparent background.
A logo file is not required if the logo is visible in the wallpaper or product image.

Image area
It is recommended that feed product images in this ad format be of sufficient quality and large enough, up to a maximum of 620x891px.

Product images can use a white or transparent background. It is also possible to use images with a background, logo and text. In this case, additional fields can be hidden in the ad template.

The product image area scales according to which fields are active in the ad:

A. All fields are active, the maximum size of the product image area is 590x667px
B. The second text field is hidden, the product image area maximum size is 590x700px
C. Both text fields are hidden, product image area maximum size is 590x748p
D. Logo area is hidden, the maximum size of the product image area is 620x740px
E. Logo region AND one of the text fields is hidden, the maximum size of the product image area is 620x770px
F. Logo area AND both text fields are hidden, the maximum size of the product image area is 620x820px
G. When all fields are hidden only the product image is displayed and can take up to 620x891.

Text fields from the feed

The template has space for two lines of text:
Text field 1: Either Brand or Title can be selected in this field from the feed. The
text field can hold a maximum of 30 characters. If more text is cut with three dots…
Specify the font, cut, color, and font size of the text field in the DCO manuscript.
The field can be hidden.
Text field 2: Either Title or Description can be selected in this field from the feed. The text field can contain a maximum of 50 characters. If more text is cut with three dots…
Specify the font, cut, color, and font size of the text field in the DCO manuscript.
The field can be hidden.
Prices
If the feed only has a price, it will appear large at the bottom left.
If the feed has price and sale_price separately, the ad will show a discount in the upper left corner and the normal price in parentheses may appear next to it.
Define price fonts, cuts, colors in the DCO manuscript.
Price fields can be hidden.

CTA button
Located at the bottom right of the ad.
CTA can also be added to the wallpaper, eliminating the need for a separate CTA button.
In the DCO manuscript, specify for the CTA button: a short CTA prompt (max. 15 characters), the font and color of the text, and the color of the button and the rounding of the edges. You can also select a button for light animation (Pulsate). The CTA field can be hidden.

Fallback image
Fallback image (620x891) and its fallback click link are required. A fallback image is displayed if the connection to the feed is lost for some reason.

General
Default fonts are: Monsterrat, Arial, Helvetica, Verdana, Georgia and Times.
You can use your own fonts, in which case the fonts must be provided in .woff or .ttf format.

Feed based Full Page with carousel

Visually impressive ad format that combines brand advertising and tactical advertising. The upper part of the ad can display a video or an image to communicate either the company’s brand or the desired product category more specifically. The lower part highlights the desired products from the product feed for the user to browse. Finally, a clear call to action prompts the user to purchase a product.

See the material instructions

For the DCO ad, we need the following materials:

Feed
DCO script
Assets required for the ad template (such as background images, logos, font files)

Full-page video with product slider at the bottom

Size:

620 x 891 px

Banner elements:

Background:
background color or image The background can be either a color (default: white) or an image file at 620x891px, max 100kb (JPG, PNG).
Note: the background color should be white where the product slider is located if the product images do not have a transparent background.
Logo
Image file (preferably PNG or SVG) with a transparent background.
A logo file is not mandatory if the logo is visible in the background image.
Header text
The banner has an area for short text in the upper right corner (25 characters), not mandatory.
Define the desired text, font, and color in the script.
Video file
The video area above the product slider is 560x316px.
Video format: MP4 or MOV (H.264)
- Max 1920 x 1080 pixels, 25 fps
- Stereo sound 44.1 kHz or 48kHz, Audio levels: according to the EBU R128 standard -23 LUFS
- Video bitrate: 8,000 – 16,000 kbps, Audio bitrate: 384 kbps
- Max video size is 3.5Mt

The video can be assigned a separate link that it redirects to, regardless of the product displayed in the product slider. If no separate direction is given, it redirects to the product's address displayed in the feed.

Product slider
Product image, product name, price, and original price will come from the feed. The product image is displayed at a minimum in the slider. The following fields can be shown/hidden in the slider: product name (title), price (sale_price), original price (price). If there is no discounted price in the feed, the original price will automatically be used in the Price column. Specify the fonts and colors for the product name, price, and original price in the asset script.

An optional, separate text can be assigned to the slider, which is retrieved from the feed's brand field. The text appears between the product image and name. Additionally, a slanted text ribbon can be placed in the upper left corner of the product image. The ribbon text can be set as permanent or retrieved from a separate field in the feed.

CTA button
There is an area for the CTA button below the product slider. The CTA can also be added to the background image, eliminating the need for a separate CTA button. Specify the following for the CTA button in the asset script:
- Short CTA message (max 25 characters), text font, and color
- Button color and rounding of edges
General
The default fonts used in the banner are Arial, Helvetica, Verdana, Georgia, and Times. Custom fonts can be used, but the asset must include the fonts in .woff or .ttf format.

Dynamic Full Page with carousel (image + product slider)

In a full-page image, the product slider is in the lower frame.

Size:

620x891

Banner elements:

Background: background colour or image
As a background, a background colour (default: white), or a background image 620x891px, max 100 KB (JPG, PNG), may be used. The background colour should be white behind the product slider if the product images do not have a transparent background.
Logo
Image file (preferable PNG or SVG) with a transparent background.
The logo file is not compulsory if the logo is visible in the background image.

Heading text
The banner has an area in the upper right for a short text (25 characters), which is not compulsory.
Set the desired text, font and colour in the DCO manuscript
Image
The size of the image area above the product slider is 560x316px.
Image format: JPG or PNG, 560x316px, max. 100 KB

The image can have its own link to which it directs to, regardless of the product displayed in the product slider. If no separate link is set for the image, it will direct to the address of product displayed in the product slider that is retrieved from the feed.

Product slider
The product image, product name, price and original price come from the feed. At least the product image is displayed on the slider. The following fields can be shown / hidden in the slider: product name (title), price (sale_price), original price (price). If there is no discounted price in the feed, the original price is automatically used in the price column. Please specify the fonts and colours for the product name, price, and original price in the DCO manuscript.

A separate, optional text can be assigned to the slider that is retrieved from the brand column in the feed. The text appears between the product image and the product name. In addition, it is possible to place a diagonal text ribbon at the top left of the product image. The ribbon text can be set to permanent, or it can be retrieved from the feed from a separate data field reserved for it.

CTA button
Under the product slider there is a CTA (call to action) button. You can also add a CTA to a background image, in which case you do not need a separate CTA button.
In the DCO manuscript, define the following for the CTA button:
- short call to action (max. 25 char.), text font and colour
- button colour and border rounding
General
A banner uses these default fonts: Arial, Helvetica, Verdana, Georgia and Times.
Or, you can use your fonts. To do so, send us the fonts in .woff or .ttf format.

Feed based instream-video

Versio 1

Versio 2

Dynamic instream video is a feed-based advertising solution suitable for video advertising, which combines both tactical and branding messages. Feed based instream video is well-suited for communicating product-centric messaging and increasing brand awareness through audiovisual means. Products and their information are retrieved from the customer's product feed or Google Sheets document.

See the material instructions

For a DCO ad, we need the following materials:

Feed
DCO script
Materials required for the ad template (such as possible background images, logos, font files)

Dynamic in-stream video

Version 1

Video file:

File formats: MP4
video size: 1920x1080 pixels, max. 50 MB
25 fps
Stereo audio 44.1 kHz or 48 kHz
Sound levels: EBU R128 Standard complaint -23 LUFS
Video bitrate: 8,000–16,000 kbps. Audio bitrate: 384 kbps

Background image: 1920x1080px or background colour.
NB! The video area occupies 1233x690px in the upper right corner

Logo: png, placed in the upper left corner
*not compulsory if the logo is visible in background image or clearly in the video

Fallback URL (compulsory)

Product settings:

minimal time in ad / product (in seconds): e.g. 4
time between switching of products (in seconds): e.g. 1
when the first product appears in the video (in seconds): e.g. 0

Products: Product images and data come from the feed
Set the desired font, font cut and colour of the price and text elements in the DCO manuscript.

Product name: keep it short so the entire name is visible. If the product name does not fit in one row, it will be cut off.
The maximum character count is 24–32 char., depending on the text and the chosen font cut. *The field can also be hidden.
Product description: keep it short so the whole description is visible. Max. char. count 70.
*The field can also be hidden.
Price and normal price *Fields can be hidden.
You can define colour and choose font cut for all text fields.
Default font: Montserrat. If the client wants to choose its own font for a VAST.template, the font files must be provided with the rest of the materials in .tff format.

NB! In instream advertising it is not possible to use product feed targeting

Version 2

Video file:

The video file must be the length of the entire spot and must be designed to include a point at which the products can be shown. The start and end of showing the products is displayed in terms of seconds in the template. The template can also define a point in the video for text.
File formats: MP4
video size: 1920x1080 pixels, max. 50 MB
25 fps
Stereo audio 44.1 kHz or 48 kHz
Sound levels: EBU R128 Standard complaint -23 LUFS
Video bitrate: 8,000–16,000 kbps. Audio bitrate: 384 kbps

Fallback URL (compulsory)

Text field:
At what point the the text becomes visible in the video (in seconds): e.g. 0
At what point the the text is hidden in the video (in seconds): e.g. 3
Set the desired text, font and colour in the DCO manuscript. (Max. field character count 24.)

Product settings:

Minimal time in ad / product (in seconds): e.g. 4
Point at which the first product appears in the video (in seconds): e.g. 3
Point at which product stops being shown in video (in seconds): e.g. 12

Products: Product images and data come from the feed
Set the desired font, font cut and colour of the price and text elements in the DCO manuscript.

Product name: keep it short so the entire name is visible. If the product name does not fit in one row, it will be cut off.The maximum character count is 24–32 char., depending on the text and the chosen font cut. *Can be hidden
Product description: keep it short so the whole description is visible. Max. char. Count 70. *Can be hidden
Price and normal price *Fields can be hidden.
Default font: Montserrat. If the client wants to choose its own font for a VAST.template, the font files must be provided with the rest of the materials in .tff format.

NB! In instream advertising it is not possible to use product feed targeting

Audiences

You can target dynamic advertising to a selected audience based on factors such as demographics, stage of life and household, interests, purchase intent. Business targeting is also possible in Sanoma's network.

Explore audiences

Context

You can decide in what context your dynamic advertising will appear in Sanoma media. For feed based advertising, we offer the use of context at different levels.

Learn about contextual targeting

Location

The content of advertising can be varied according to the consumer's location. In feed bsed advertising, the content can be varied either by municipality or province.

Learn more about regional targeting

Performance-based Display Advertising

In performance-based advertising, you only pay for actual clicks. The cost per click depends on the performance of the campaign, and each ad format has its own base price.

Read more

Read more
Rich media solutions

You can use Rich Media-based display solutions for attracting attention, showcasing multiple products or messages, or creating an entertaining or surprising solution with a suitable creative idea.

Read more

Read more
Outstream advertising

Outstream video ads appear on display ad slots within the article content of Sanoma's digital media. By using moving images embedded in a banner, you can achieve more attention-grabbing effects compared to static banners.

Read more

Read more
Display advertising in the Sanoma network

Display-based pricing is often used in branding campaigns. In this case, the campaign period is limited, for example, to two weeks, and the number of displays can be adjusted to control the campaign's effectiveness - the larger the campaign, the more displays.

Read more

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Tools for mediaplanning

Feed based advertising

Personalize advertising cost-effectively

Sanoma's feed based advertising formats

Feed based retargeting

A feed
A DCO script
Necessary materials for the ad template (such as background images, logos, and font files)

Feed based parade

Example of a desktop-implementation

Feed
DCO script
Required assets for the ad template (e.g. possible background images, logos, font files)

Feed based Half Page

Example

Feed
DCO script
Necessary materials for the advertisement template (such as possible background images, logos, font files) Dynamic vertical parade with the feed

Dynamic vertical parade without a ready-made feed

Feed based Product Ad

Feed based Full Page

feed
DCO script
material required for the advertising template (e.g. possible background images, logos, font files)

Feed based Full Page with carousel

Feed
DCO script
Assets required for the ad template (such as background images, logos, font files)

Dynamic Full Page with carousel (image + product slider)

Feed based instream-video

Dynamic in-stream video

Version 1

Version 2