Display advertising in the Sanoma network (CPM)
In display advertising, you pay for your ad to be shown to the user of the media, meaning it loads into the browser view of a user belonging to the agreed target audience.
Display-based pricing is often used in branding campaigns. In this case, the campaign period is limited, for example, to two weeks, and the number of displays can be adjusted to control the campaign's effectiveness - the larger the campaign, the more displays.
The term used for display-based pricing is often CPM price, which means cost per mille, or price per thousand displays.
Digital full pages
Digital Full Page is an impressive device-independent advertising solution that appears in all selected digital media channels. Its large surface area and high attention value work well in both branding and more tactical campaigns. Digital Full Page has been proven to increase brand impact.
The ad ratio is the same as in full-page print ads, making it easy to bring full-page print ads to digital channels using Digital Full Page. In addition, multiple digital ad inserts can be easily run on Digital Full Page's advertising space.
Digital Full Page is available on Sanoma RON, which distributes displays to Ilta-Sanomat, Helsingin Sanomat, Aamulehti, Satakunnan Kansa, Vauva.fi, and Lifestyle media. Campaigns cannot be targeted specifically to Helsingin Sanomat, Aamulehti, or Satakunnan Kansa, but site-specific targeting is possible for other sites. In addition, in Helsingin Sanomat, Aamulehti, and Satakunnan Kansa, Digital Full Page is part of a multi-channel print+digital packaging.
Cross-screen parade is a prominent, device independent advertising format which allows you to reach a broad target audience. It targets consumers throughout the day through several interfaces, which increases repetition and positively affects awareness.
The materials for a cross-screen parade can be images, videos or transformers, which can be used to present new products or messages simultaneously. The ad is seen at the top of the page on mobile, on tablets and desktop.This advertising solution works as a part of either a tactical campaign or brand relationship building campaign. The solution can be used to boost awareness and purchasing intentions.
The most prominent advertising format on Desktop, parade + wallpaper, is the right choice when you want the best possible attention value on Desktop.
The ad appears in the background of the content in the full size of the desktop screen and also follows the user as they browse the site.
Cross-screen vertical parade
The vertical parade is displayed on the desktop locked with a large whiteboard slot and on mobile between articles. The viewability and attention value of the vertical parade are very high, as the locked ad slot slides along the right side of the site as the user scrolls the site. In this case, the advertiser's message will also be clearly displayed and even longer tactical messages can be brought to the vertical parade.
Performance-based native ad (CPM)
Native ad is a device independent ad that redirects to a native advertising article. The ad may be located either on the media’s home page amidst a news feed or in the middle of an article. A native ad is clearly labelled as an ad and is distinct from the journalistic content while naturally melding with the media’s general look.
A native ad is intended for redirecting the reader to the advertiser’s native advertising article. The native article may be hosted on Sanoma media or on the advertiser’s site.
Performance-based native advertising is visible throughout the Sanoma network’s sites front pages and article pages, on desktop, mobile and tablet devices. With the help of performance-based advertising you can direct consumers to your content that is located either on Sanoma’s landing page or on your own website.
Take control of advertising network for 24h
Mainosverkosto Haltuun 24h (take control of advertising network for 24h) is an excellent product for product launches and major campaign kickoffs where the goal is to reach the largest possible audience on a specific day.
The advertisement is aimed to be displayed on the first possible page view that a visitor arrives at. The campaign duration is one day with 2,000,000 impressions shown at a frequency of 1 per day.
Only one advertiser is featured per day. The campaign also includes retargeting for those who clicked on the ad. The ad format is an impactful, device-independent digital landing page.
Sanoma RON Flex
Sanoma RON Flex is a cost-effective way of purchasing CPM advertising based on net prices. With RON Flex, you can reach even a very precise target group, making it ideal for continuous campaigns. RON Flex allows for the use of digital landing pages, leaderboard and/or skyscraper ad formats, and the largest inventory is available by using all three ad formats.
Ads are displayed in top and side positions, and you can use both images and videos (except in the digital landing page). RON Flex offers a variety of targeting options, allowing you to tailor the target audience to your company's needs. Targeting options include interests, IAB categories, keywords, company targeting, and custom audiences.