Skip to main content
Sanoma
  • Suomeksi Fi FI - Suomeksi
  • In English En EN - In English
  • Sanoma Ad Manager
  • Sanoma Media B2B
Log in
  • Media & Services
  • Cases
  • News & Articles
  • Tools for mediaplanning
    • Material Instructions
    • Exceptional timetables
    • Rates
    • Media Kits
    • Programmatic Buying
  • Contact info
Contact us

Breadcrumb

  1. Home
  2. News & Articles

The 2026 spring TV program schedule offers a diverse mix of interesting new releases and familiar favourites

An addictive television spring is packed with entertainment, music, top reality and lifestyle on Sanoma's channels. Discover our great programme coverage, which offers many opportunities for advertisers.
25/11/2025
Share:FacebookXLinkedin

On 26 January, the highly anticipated Hildur series, based on Satu Rämö's best-selling novels, will begin. The series is one of Nelonen Media's biggest drama acquisitions, with an episode budget of around €1 million.

The Voice of Finland will see Jenni Vartiainen take the red bench as the new star coach. The new season starts on January 23.

The much-loved Huvila & Huussi is now putting the Finnish summer cottages in order with a brand new presenter, as the series will be led for the first time next season by Marja Hintikka. Huvila & Huussi will be launched on Ruutu and Nelonen in March.

TV viewers will once again get on board the Finnish police in the new Poliisit 24/7 follow-up reality series, which starts on January 14. Poliisit 24/7 will follow the work of police patrols in Kuopio, Oulu, Hyvinkää and Tampere.

Well-known favourites for the spring include Erikoisjoukot, which starts in February, Petolliset, Farmi Suomi and Kapen Keittiökaappaus starting in March and Tähdet, tähdet and Suuri seikkailu, which start in April.

The new seasons of popular shows as Syke and Koskinen will be available in Ruutu.

Elisa Viihde's series starting inRuutu include new seasons of Ivalo and Pasilan Myrkky.

See the full Spring 2026 line-up here (in Finnish).

Be part of the phenomenon, build awareness, or drive purchases. Advertise during breaks, alongside programs, through customized partnerships, or with tags. Also remember that TV advertising can be targeted regionally!

Discover TV advertising solutions

Tags

TV & Video

Related articles

  • Sanoma Total TV's weekly reach has increased among young adults

    Screen viewing in the 25-44 age group has increased by 25% compared to last autumn.

    Tags

    TV & Video
    Published
    03/11/2025
    Read article
  • The moving image moves both people and business

    The world around us is changing, and so are the ways we consume moving images. Both people and technology are at the heart of this change. Tuomo Sinkkonen reveals what is the best tool to create in the midst of it all.

    Tags

    TV & Video
    Published
    11/11/2024
    Read article
  • Boredom is the worst enemy of effective marketing

    Marketing consultant and advertising effectiveness guru Peter Field's top tip for marketers: don't be boring.

    Tags

    B2B Visions TV & Video
    Published
    04/11/2024
    Read article
    Sanoma

    Sanoma – all commercial encounters from one house

    Almost all Finns (97 %) spend time with Sanoma’s media every week. 

     

    Closure

    • Home
    • News & Articles
    • Cases
    • Media & Services
    • Tools for mediaplanning
    • Contact us
    Customer Service

    Available weekdays 8.00 am - 4.00 pm

    yrityspalvelu@sanoma.fi

    +358 10 808 085

    Local network or mobile call fee will be charged

    • Facebook
    • Linkedin

    Footer menu

    • Privacy
    • Responsible Disclosure Statement

    ©2025 Sanoma Media Finland