Instream and Outstream Video Advertising

Video advertising is divided into instream and outstream video advertising, depending on the content with which it is displayed. Instream, or spot advertising is shown alongside video content, whereas outstream video advertising can be embedded in a display ad on a news site, for example. Read more about the advertising options for both forms below.

Instream Advertising

Instream, or spot advertising is displayed with video content so that the advertiser's message does not compete with the content. A focused viewing experience especially in Ruutu Premium enables the use of story-telling, which in turn influences emotions. The strength of instream video advertising is viewing to completion, allowing the advertiser to get its full message across to the consumer.

Instream Products

Ruutu Premium includes the TV content of Ruutu. Advertising is played pre- and mid-roll with long and short Ruutu content.

The focused viewing moment with the quality content in Ruutu Premium gets the advertising message across more effectively. Ruutu Premium offers a chance to tell a story to consumers.

Ruutu Video Network contains all the Sanoma video content and Sanoma Games. Advertising is played pre- and mid-roll with Ruutu, IS, HS, Nelonen Radios and Sanoma Lifestyle video content and on the Pelikone and Älypää gaming sites.

Ruutu Video Network reaches more than 2 million consumers per week and is the right choice when you are aiming for a wide coverage. Ruutu Video Network is also suitable for precise targeting.

Ruutu Video Network Shorts contains Sanoma's short video content and Sanoma Games. Advertising is played pre- and post-roll with IS, HS, Nelonen Radios and Sanoma Lifestyle video content and on the Pelikone and Älypää gaming sites.

The Ruutu Shorts product aims to offer advertisers affordable visibility especially for shorter video content.

Bumper Ad consists of a commercial break slot in long Ruutu content, and pre-roll and post-roll ad slots around short Sanoma video content.

Bumper Ad is a powerful tool for delivering a tactical, memorable advertising message. Bumper Ad is a cost-effective option with great reach that allows you to take advantage of targeting solutions.

Rates I Material Information

Contact our video campaign planning team videosuunnittelu@sanoma.com or your contact person!

Outstream Advertising

An outstream video means video advertising displayed in a banner spot in the entire high-reach Sanoma network. Outstream advertising is perfect for increasing the coverage of video advertising, but it has a more reminding role. Compared to display advertising, a video can be used to generate more attention value from consumers. We recommend that advertisers utilize our extensive data targeting opportunities in outstream advertising.

Outstream Products

Vertical Video – Attract Attention with a Large Surface

Mobile devices are used in a vertical position up to 90% of the time so a vertical video is a most natural mobile advertising format.

The vertical video is displayed with articles and it autoplays without sound, ending in the final frame. The recommended length of the video is 5–10 seconds and the maximum length is 30 seconds.

Please observe the following when producing a vertical video:

Deliver your core message at the start of the video; the first 3 seconds are crucial.
The message must also be conveyed without sound.
Aspect ratio. We are happy to help with material editing.
Materials produced for outdoor advertising are also suitable.

In-article Video – High Reach

An in-article video provides the advertiser high reach and can be used to utilize highly precise targeting options. An in-article video is played device-independently with article content on the biggest news sites in Finland, i.e. the websites of Ilta-Sanomat, Helsingin Sanomat and Taloussanomat as well as the lifestyle brands Me Naiset, Kodin Kuvalehti and Vauva.

The ad creative must also work without sound, because the ad will start to play muted on the consumer's screen. Also remember to deliver your core message at the start of the spot.

Video Parade – Remind and Activate

A video parade allows you to utilize video material in an impressive way throughout the Sanoma display network. A video parade is displayed device-independently in the premium spot at the top of the page.

A video parade is ideal for extremely effective launches, and provides the advertiser a wide coverage for the video ad. Attract consumers’ attention and combine your brand message with tactical activation. As a new option, you can display your video material impressively by making use of the full surface area of the parade!

Video Wallpaper – Impressive Encounter

The video wallpaper is the largest and most impressive video advertising solution available. Perfect for extremely impressive launches and effective branding. The ad format also allows advertisers to get a tactical message across quickly.

When producing material, please take into account that part of the video will be hidden under the site and only the edges and top section will be shown. The video wallpaper is only available in desktop.