Instream and Outstream Video Advertising

Video advertising is divided into instream and outstream video advertising, depending on the content with which it is displayed. Instream, or spot advertising is shown alongside video content, whereas outstream video advertising can be embedded in a display ad on a news site, for example. Read more about the advertising options for both forms below.

Instream Advertising

Instream, or spot advertising is displayed with video content so that the advertiser's message does not compete with the content.

A focused viewing experience especially in Ruutu Premium enables the use of story-telling, which in turn influences emotions. The strength of instream video advertising is viewing to completion, allowing the advertiser to get its full message across to the consumer.

Instream Products

Ruutu Premium Impact includes the TV content of Ruutu. Advertising is played pre- and mid-roll with long and short Ruutu content.

The focused viewing moment with the quality content in Ruutu Premium gets the advertising message across more effectively. Ruutu Premium Impact offers a chance to tell a story to consumers.

Ruutu Premium Reach contains all the Sanoma video content and Sanoma Games. Advertising is played pre- and mid-roll with Ruutu, IS, HS, Nelonen Radios and Sanoma Lifestyle video content and on the Pelikone and Älypää gaming sites.

Ruutu Video Network reaches more than 2 million consumers per week and is the right choice when you are aiming for a wide coverage. Ruutu Video Network is also suitable for precise targeting.

Video Premium Efficiency contains Sanoma's short video content and Sanoma Games. Advertising is played pre- and post-roll with IS, HS, Nelonen Radios and Sanoma Lifestyle video content and on the Pelikone and Älypää gaming sites.

The Ruutu Shorts product aims to offer advertisers affordable visibility especially for shorter video content.

Ruutu Premium Bumper Ad consists of a commercial break slot in long Ruutu content, and pre-roll and post-roll ad slots around short Sanoma video content.

Bumper Ad is a powerful tool for delivering a tactical, memorable advertising message. Bumper Ad is a cost-effective option with great reach that allows you to take advantage of targeting solutions.

Media kits

Outstream Advertising

An outstream video means video advertising displayed in a banner spot in the entire high-reach Sanoma network.

Outstream advertising is perfect for increasing the coverage of video advertising, but it has a more reminding role. Compared to display advertising, a video can be used to generate more attention value from consumers. We recommend that advertisers utilize our extensive data targeting opportunities in outstream advertising.