Instream Video Advertising
Ruutu Premium and other instream video advertising solutions.
Reach consumers through high-quality content
Instream video advertising (or spot advertising) is presented as part of the video content, ensuring that your ad message doesn't compete with the content. The strength of instream video advertising lies in the fact that the ads are watched in their entirety, allowing you to effectively convey your message to the viewer.
Instream video advertising appears on Ruutu in connection with TV programs, series, and movies. In news media, instream advertising is displayed alongside editorial video content. Advertising appears as either preroll (before content), midroll (in the middle of content), or postroll (after content).
Choose the right way and moment to reach your audience
Sanoma instream-video advertising solutions
Ruutu Premium Impact
Ruutu Premium Impact offers a superior advertising environment in connection with high-quality TV content.
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Ruutu Premium Impact is your choice when you want to give your message high visibility alongside top series, movies, and sports. The focused viewing moment on Ruutu provides an opportunity for effective message delivery. Advertising is already presented through almost 50 percent of large TV screens. It appears as pre- and mid-roll in both long and short TV content on Ruutu, with guaranteed viewership until the end.
Ruutu Premium Reach
Ruutu Premium Reach is one of Finland's most extensive video networks, reaching over 1.8 million devices per week.
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Advertising appears in a brand-safe media environment alongside high-quality TV content and comprehensive news and lifestyle media. The wide reach also enables effective targeting capabilities. Ruutu Premium Reach includes Ruutu, IS.fi, HS.fi, Sanoma Lifestyle, as well as Pelikone and Älypää websites, covering all video content from Sanoma. Guaranteed viewership until the end is assured for advertisements.
Video Premium Efficiency
Video Premium Efficiency is a cost-effective option when you have a short advertising spot and want extensive reach in Sanoma's video network. You can choose between horizontal (landscape) video and vertical (portrait) video.
Horizontal Video
Instream horizontal video is well-suited for delivering tactical advertising messages. The extensive reach also enables effective targeting capabilities.
Advertising includes IS.fi, HS.fi, Sanoma Lifestyle, as well as Pelikone and Älypää websites. Ads are priced on a start basis, but on average, their viewership until the end is approximately 95%.
Vertical Video
Instream vertical video is an excellent way to extend coverage, especially in support of video campaigns on social media. Instream vertical video cannot be skipped.
Advertising appears in front of editorial vertical videos on IS.fi, HS.fi, aamulehti.fi, satakunnankansa.fi, and local media.
Ruutu Premium First
Ruutu Premium First is an excellent takeover product on Ruutu. Your advertisement appears in connection with Ruutu program starts, always in the first ad slot. Nearly 50% of Ruutu viewing comes through large TV screens
Bumper Ad
Bumper Ad is a cost-effective six-second advertising video designed for delivering a tactical and memorable advertising message. Bumper Ad includes ad placements within Ruutu's long-form content as well as pre- and post-roll ad spaces in Sanoma's short video content. The high reach also allows for the utilization of targeted products.
Pause Ad
Pause Ad offers excellent visibility on Ruutu. Now you can bring a striking, static advertisement image to the video platform. When the consumer pauses the program, the ad image appears on the screen until the program is resumed.
Ad Takeover
Seize control of the entire commercial break on Ruutu. This solution is excellent when you want to run a long advertising video during Ruutu's program breaks. Commercial Break Takeover is an outstanding solution for narrative storytelling and increasing brand awareness. The ad video can be up to a maximum of 150 seconds long.
Dynamic Instream Video
Dynamic instream video is a feed-based advertising solution suitable for video advertising, combining both tactical and brand messages. Dynamic instream video works well for communicating with a product-centric approach and enhancing the brand's audiovisual awareness.
Rates
See the prices and sales terms for instream video advertising.
Material information
See the instructions for delivering materials
Contact us
See the contact information for Sanoma sales and experts.